PRESS RELEASE MANAGEMENT

Press Release Management Allows You to Notice a Number of Things
Writing by Brick Marketing on Tuesday, 27 of May , 2008 at 11:24 am Leave a comment
PRWeb - Press Releases That WorkWhen it comes to press release management, it’s important to focus on whether or not your press releases are getting the results that you’re looking for. Therefore, with press release management, you’re going to want to:
Make sure that you are reaching your target audience with the right messages. In other words, make sure that you’re addressing the concerns of those individuals - whether in the media or not - with each press release.
Set goals for each press release that you send out and make sure that you are reaching them and develop a press release management strategy that allows you to achieve those goals.
Determine a way to follow up on the press releases that you write so that you can determine whether or not people’s opinions are changing or whether they are acting on the story you send out.
With a press release management strategy, you’ll find that you’re able to determine whether or not you are accomplishing your goals: it really is as simple as that. Which is also waht makes press release management essential.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: Is Anybody Out There Reading What You Write?
Writing by Brick Marketing on Wednesday, 21 of May , 2008 at 8:53 pm Leave a comment
PRWeb - Press Releases That WorkWhen your business is using press releases in order to start generating additional publicity for a product, service or event, it is essential that you have a press release management policy in place. Simply put, without a press release management plan, how are you going to know whether or not anybody out there is reading what you write (or, in other words, without a press release management policy, how are you going to know that you’re not just wasting your time)?
Press release management is not an altogether difficult thing to do. Really, it’s just a matter of know how different members of the media want to be contacted - email, fax, mail - so that you distribute your press releases appropriately. It’s a matter of keeping track of where you sent press releases to and what the result was - did the editor run the story? When it comes to online press release management, it’s also a matter of knowing how many people who visited your web site came in because of a press release that you had written.
In other words, press release management is simply a matter of looking at what you’re doing, knowing what you are doing well and where you could use improvement.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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5 Reasons to Stay on Top of Press Release Management
Writing by Brick Marketing on Sunday, 11 of May , 2008 at 12:15 pm Leave a comment
PRWeb - Press Releases That WorkWhen you are writing press releases and distributing them, it’s important to know whether or not you are getting the results that you are looking for. That’s where press release management comes in.
Without press release management, you will find that it is:
difficult to know which press release style works best in each market. The press releases that you send out to trade journals may be effective for that group of editors, but, the same press release may not brin any attention to your products, services or events.
tough to keep track of which media outlets you have already sent a copy of a particular report to.
challenging to know whether or not there have been editorial changes at a magazine, newspaper or TV or radio station.
hard to know whether or not you are going to be able to expect publicity in a certain newspaper, magazine or blog.
particularly difficult to know whether or not there are changes that you should make to help you to get the media attention that you need.
By taking the time to have a press release management strategy in place, you’ll find that it’s easier to know what’s working and what isn’t so that you can create a far more successful press release strategy.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: What’s Involved?
Writing by Brick Marketing on Saturday, 12 of April , 2008 at 11:43 am Leave a comment
PRWeb - Press Releases That WorkWhat’s involved in press release management?
Ultimately, there’s no one thing that’s involved in press release management. Press release management is a combination of many different elements.
First, there’s the part that’s all about knowing what events are newsworthy: you need to be sure that you are writing press releases about the right things. Then the next key is writing the best possible press release possible. You need to be sure that you are able to use the right format for writing a press release as well as the right keywords to optimize your chances of people discovering your press release online.
Of course, no one is going to discover the press releases that you write if it’s not distributed well. Part of press release management is all about making sure that your press release gets out to the right people. And, most importantly, press release management is about tracking results. You need to be sure that you know which releases are getting attention so that you know what’s important to your audience.
Depending on how big your business is and how many press releases you’re sending out, you’ll find that press release management is something that can take you a great deal of your time: that’s why many businesses ultimately hire press release management consultants to keep track of the details.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: Getting Your News on Your Site
Writing by Brick Marketing on Tuesday, 18 of March , 2008 at 12:42 pm Leave a comment
Press release management is about a lot of different things. In part, it’s about letting the world know that you’ve launched a new product or service. In part, it’s about making sure that when you host an event, people will show up.
Press release management is about - at it’s simplest - making sure that you’re able to get your news to the people who need it: to the media who will cover the news and to those consumers who you want to act on what they read.
However, while many who are using press releases to get the word out about their services, products or functions and business in general are able to get the release out in print and online, often there’s an important outlet that isn’t considered. Many businesses don’t get their news on their own websites and blogs.
When it comes to managing your press releases, be sure that you’re looking at your website: be sure that those who already come to you looking for information on your website won’t have to start searching to track it down.
By either linking to the press releases that you’ve sent from your home page or including a news page on your site, you can be sure that you’re getting the word out more effectively.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: 8 Questions to Ask Before You Hit Submit
Writing by Brick Marketing on Friday, 14 of March , 2008 at 11:47 am Leave a comment
When it comes to press release management, one of the best things that you can do is to make sure that you’re creating releases that will help you to reach your goals. The best way to do that is to ask yourself the following questions before you hit the submit button for an online distribution site or send if you’re sending out press releases by email.
Is the point of my press release clear? In other words, when someone reads the release, will they be able to get your message right away?
Does my press release focus on something that counts as news? If your press release isn’t newsworthy, well, it’s not quite a press release, is it?
Does my press release offer something to the reader? Is the content worth reading?
Is the press release that I have created something that readers will trust?
Is the press release that I’ve written something that people will connect with?
Does the press release that I’m submitting encourage people to look for more information?
Am I including too much information? It’s important that, when you write a press release you encourage your readers to participate; a press release isn’t an article or a sales pitch; make sure that you’re leaving out enough to keep them interested - without neglecting important details.
Am I accomplishing what I set out to do?
When you are able to be sure that you’re including the right information in the right format, press release management is easier: you won’t have to worry about leaving things out, about giving too much away or about alienating readers. Instead, you’ll find that it’s a lot easier to attract the response that you’re looking for.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: Understanding Your PR Goals
Writing by Brick Marketing on Monday, 25 of February , 2008 at 12:44 pm Leave a comment
Writing press releases is designed to help you better market your business and the products, services and events that you want the press and the public to know about. Press release management is that process by which you keep tabs on the press releases that you’ve used in your business: where you’ve submitted,which releases led to interviews, which were re-published, etc.
In order to get the most out of press release management, you’ll find that it helps to understand your PR goals (and what writing press releases can do to help you to reach them).
Among those things that you should keep track of are:
the goals that you have for publicity: what do you hope to accomplish with your press releases?
which publications you want to have noticing your business - which editors would you love to have pick up your press release?
how many click throughs to your website are coming from a press release submission.
When you are willing and able to keep track of the press releases that you have written and of what has and hasn’t worked, you’re in a better position to manage future press releases. When you know what doesn’t work, you will be able to learn from it, and to turn things around.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: When to Create Multiple Versions
Writing by Brick Marketing on Wednesday, 20 of February , 2008 at 2:49 pm Leave a comment
When it comes to press release management, you’ll find that there are a number of factors that you’ll need to keep in mind:
there’s the writing, of course
there’s the editing
there’s the scheduling
there’s the distribution
Those are all relatively straightforward points within press release management; the more that you look into it however, the more likely you are to discover that there’s another key element: matching your press release to its audience.
Let’s say that the press release in question is meant to announce an acquisition that your company has made. Do you merely create one release to send to the media and various online outlets? Or should you consider creating multiple versions?
If the release is relevant to a number of different groups, then absolutely you should create multiple versions: target one to distributors, one to end users and one to the press. Likewise, consider adding some information about the release to your blog and your website.
Shaking up your press release and creating something that each group that may be interested in knowing the details will want to read is going to help you to get ahead.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: News, Not Announcements
Writing by Brick Marketing on Sunday, 10 of February , 2008 at 1:02 pm Leave a comment
When it comes to managing your press release campaigns, there are a few essentials:
You need to manage the schedule on which you send out press releases;
You need to manage your press release distribution system;
You need to manage the way that press releases are written; and,
You need to manage your press release content.
When it comes to managing your press release content, one of the key things that you need to be looking as is whether or not you are releasing newsworthy information or simply just making an announcement.
Think about a product launch: are you just trying to let prospective buyers know that you’re putting something new on the market, or are you providing them with a resource that will fulfill a need and provide them with a solution to a problem? Are you announcing an event, or are you encouraging someone to participate?
By focusing on the difference between an announcement and news, you’ll quickly find that you’re able to get more out of the press releases you send out. This is a key feature of press release management: getting the right information out to increase the exposure that your business will get.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Do You Have a Press Release Management Plan in Place?
Writing by Brick Marketing on Sunday, 27 of January , 2008 at 12:09 pm Leave a comment
When you’ve embraced press release marketing as a tool for gaining online publicity, it’s key to have an effective press release management plan in place.
Press release management is about a number of different things. It’s about setting a schedule. It’s about looking at the newsworthy events, products or services that you will announce and choosing the right time to get the details out there. It’s about knowing where to submit different releases. It’s also about tracking the response to each release that you submit.
In other words, if you submit press releases to three different distribution services, the right press release management will help you to see which service was most beneficial for a given release (and you’re likely to find that different services are more effective for different kinds of releases). If you submit a press release and you have the right press release management, you’ll know whether or not the release brought in 5 sales, 50 sales or 5000 sales - and then you’ll be able to determine the best way of repeating those results.
Managing your press releases enables you to use them more effectively - and that means that, even if you’re putting a bit more effort into the process, you’ll find that you’re getting a lot more out of each and every release that you send out.
If you’re not following your releases from the time that they are simply ideas up until the time that they attract media attention and increase your sales, it’s hard to know whether or not you’re actually reaching your goals. That’s why press release management is so essential: it lets you measure your progress.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Management: Staying on Top of the Releases You Send
Writing by Brick Marketing on Friday, 18 of January , 2008 at 1:42 pm Leave a comment
Do you have a press release management system in place?
If you have recognized the value of gaining publicity through press releases, you’ll probably have already figured out the basics. You know that you need to report newsworthy events, products and services. You know that you need to keep track of where you’ll submit press releases based on where you’ve found success before. Chances are good that you’ve also discovered a strategy for linking to your press releases so that you’ll spread the word even more effectively.
The tools that you use to stay on top of all of your press release campaigns are all a part of a press release management system.
With the right press release management, you’ll be able to:
organize the templates that you use so that you always know where to find them
organize links to your press releases by category, by subject or another criteria that you set forth
know which releases have been picked up where - and ensure that you tailor campaigns appropriately
Sending a press release isn’t enough (just as building a website doesn’t automatically ensure that you’ll get the traffic that you need); you need to make a consistent effort to get the word out, and to use your press releases more effectively.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Is Your Press Release Getting Sales?
Writing by Brick Marketing on Monday, 7 of January , 2008 at 12:55 pm Leave a comment
When you’re in business and you’re doing everything that you can to draw attention to what you do and what you have to offer, the goal isn’t marketing; the goal is getting sales. So look at what you’re doing - specifically, look at your press releases and see whether or not they are helping you to get sales.
Some of you will see that, sure, you’re getting a few more sales because of the press releases you’ve sent out, but think that you could be doing more. Some of you will look at them and wonder why you’ve sent them at all. Finally, it’s probably a safe bet that some folks reading along won’t have sent out a press release at all.
Whether you’re working on your first press release or you’ve been sending them out for years - to the news media and online - there are some standards, some key points that will help you to accomplish more with each press release you send.
Make sure you’re using the right format when your release is written.
Make sure that your press releases are news worthy.
Get the reader’s attention right away.
Get readers excited about the product or service you’re announcing.
Direct people to the website or phone number they need to get more information.
Know and use the keywords and key phrases that your customers will use when they search.
That’s 6 steps - 6 easy steps - that can help you to use your press releases for getting more sales. At the very least, they are 6 steps that will help draw traffic to your site. Make sure that when folks follow the links they’re landing on a great page and that they have plenty of chances to act. Remember it’s not a sale until it’s closed.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Management, Getting Sales, Creating a Buzz
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Managing Press Releases to Spread the Word
Writing by Brick Marketing on Monday, 31 of December , 2007 at 9:44 am Leave a comment
Good things happen once effective press release management is done for any business planning to use it for leverage in today’s world. Definitely, any person or business entity will resort to anything to help them advance and reap dividends as well just to be able to make proper exposure and awareness possible to attract customers who can possibly solicit their services.
Indeed, making noise will be the primary concern of effective press release management practices. That is why the steps to undertake to ensure that such press release writing are done with extreme efforts and efficiency makes it quite critical prior to its distribution to channels to which a firm may be gearing towards to. Awareness is hard to get and if the people who make these press release writing are not careful, they may find themselves pretty much on the hot seat when it comes to evaluation time of the various strategies that they have initially discussed.
Source:www.epiphanysolutions.co.uk/searchmarketing/18379336/SEO-press-releases-effective-way-to-reach-consumers
Producing press releases with search engine optimization in mind is key in creating online presence, according to one expert.
He also recommends inserting pictures and tags, adding print, subscription and forward functions to the press release, distributing content via podcasts and using social networking sites to promote products.
“Online influencers are the key to any word of mouth marketing programme,” said Mr Balderaz. “When bloggers and other prominent online personalities are spreading the word about you products and services, good things happen.”
Overall, it seems that there is minimal room for failure. Other than cost matters, it is apparent that management executives want to make sure that their whole ordeal is indeed worth the investment to get positive rate of returns. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Managing of Ideas and Content
Writing by Brick Marketing on Monday, 24 of December , 2007 at 9:07 am Leave a comment
Good press release management requires the balanced use of graphics and content in them. Overall, most people would find it more interesting to give attention to press releases that capture a certain interest inside of them. Most of the time, graphics are used to help improve design and presentation. In the end however, it all depends on what the press release is all about and how it can attract media attention.
Remember, people know better than to rely solely on headlines. It has been common practice today that people wisely read the smaller fonts which often represent the hidden agenda and deals of most press releases. Press release management often requires tricky methods such as getting the attention so that people will immediately consider reading them and study offers made.
Is your news “newsworthy?” The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.
Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers’ attention. Do not blow it with a weak opening.
There will always be press releases that may be too good to be true. The real story behind this is that people are often looking for something they want to see or read. Many would shake their heads and disbelief of too good to be true press releases but remember, that is its primary purpose. The success of a good press release writing will depend on the impact and attention it will have on the people in the end. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Covering All Aspects of Press Release Management
Writing by Brick Marketing on Saturday, 22 of December , 2007 at 8:05 pm Leave a comment
As far as constructing that first press release is concerned, it is important to cover all areas needed to make sure that efforts in making press releases click can be assured. Remember, press release management is similar to business management. With regards to proper composition, attractiveness and impact are relevant features that can help measure if a press release will indeed carry out its primary purpose of attracting the target audience that press release authors are truly aiming for.
From here, you can see that there is more to press release writing than pure blabbering. Bear in mind that you are promoting for attention. Make sure you are not being repetitive in what you are trying to emphasize when it comes to a featured product or special service. Being redundant might push your viewing class away rather than getting their undivided attention.
(Source) When you want to get more clients and customers for your business, it’s not anymore acceptable to be complacent. Rather than joining the bandwagon and tweaking on a marketing strategy that is already used by other businesses, why not consider coming up with new ideas on your own?
Those that dare to be different are often the ones who stand out and come out victorious in the competition. When you want to be on top of your industry, it’s time for you to stop copying and start planning on ways for your business to be distinct from the rest.
For what it is worth, press release management requires a professional approach as well as a creative constructivism of how to gain market attention. It takes much to capture that public patronization and if they see your efforts a waste of time, then it is also a waste of time on you end. So make your press release writing worth each second you invest in them for better results.