PRESS RELEASE DISTRIBUTION

Press Release Distribution: The Importance of Doing Your Own Marketing
Writing by Brick Marketing on Friday, 13 of June , 2008 at 2:51 pm Leave a comment
PRWeb - Press Releases That WorkWhen it comes to press release distribution, there is always a lot of talk about making sure that you hit the major online press release distribution outlets like PRWeb. There is also going to be a lot of talk about making sure that your press release distribution plan includes getting your press release out to your local media - whether by fax, email, postal mail or their preferred method. However, what you don’t always find information about when it comes to press release distribution is the important of doing your own marketing.
When your press release distribution is affected by the work that you do for yourself - making sure that you distribute information to those on your email marketing list, making sure that you are including either your press release or more detailed information about the product, service or event that you are writing about - you will find that your press releases are more effective.
When you have news, you want to be sure that you are doing everything in your power to get the word out; while that means having a focus on press release distribution, it is also important to do some of the footwork yourself. Be sure that you’re including information in your newsletters, in email mailings, on your blog, on your web site and even in the RSS feeds that other sites have picked up.
By doing your own marketing in addition to press release distribution, you will find that you are able to get the word out with far less effort.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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5 Ways to Benefit with Press Release Distribution
Writing by Brick Marketing on Wednesday, 11 of June , 2008 at 10:10 am Leave a comment
PRWeb - Press Releases That WorkWhen your company takes advantage of press release writing and distribution, you’ll find that there are a number of benefits that are just waiting to be discovered. After all, by distributing press releases, you’ll find that you don’t just get the story out there, but you get other people telling it as well.
Specifically, though, you can expect to find the following 5 benefits when you have a strong press release distribution network:
With press release distribution you can be sure that your local media outlets are aware of a product, service or event that you want people to know about. Couple that with a well written press release, and you can be fairly confident that the story will get out.
With press release distribution online, you can be sure that you are reaching out to podcasters, videocasters and bloggers who can do a great deal to create a buzz about the products, services and events that you are letting them know about.
With press release distribution online, you can be sure that you are making news available to your current and prospective customers.
With press release distribution on your own web site, you will find that you are able to add content to your site that gets the search engine spiders coming in.
With press release distribution via email to your list, you can be sure that you are reminding those on your mailing list that there are still things going on - which will get them to come back to your web site.
In other words, all of the different benefits of press release distribution tend to come down to one thing: increased exposure for your business, your products or services, your events and - ultimately - your web site.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: Which Outlets to Target
Writing by Brick Marketing on Wednesday, 4 of June , 2008 at 5:13 pm Leave a comment
PRWeb - Press Releases That WorkWhen it comes to press release distribution, you’ll find that there’s a great deal that you can do. However, it’s also important to look at press release distribution in terms of the ways in which it will help you the most.
Press release distribution isn’t just about sending your press release out to every outlet that you can think of; press release distribution is all about looking at the options that are out there for you and choosing the ones that are best for your business.
Some of the best press release distribution options for getting the word out about your business are:
Trade publications. It’s a good idea to focus on getting the word out to people in your business when you send out a press release.
Online outlets. Your press release distribution should always include sites like PRWeb that will help you to get the word out.
Your email list. When you already have a network of individuals who are looking to receive news about your business is going to mean making sure that they receive those details.
Your website. Just because someone already knows about your business and your business website does not mean that they shouldn’t be made aware of your news.
By making sure that your press release distribution gets your news out to all of the people who will benefit from learning about it, you can be sure that your press releases will be more effective for marketing your business.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution Is Not Just for PR
Writing by Brick Marketing on Monday, 2 of June , 2008 at 8:49 pm Leave a comment
PRWeb - Press Releases That WorkWhen some people think about press release distribution, the first thing that they think of are PR professionals who can be hired to get the word out about a product, service, business or event. More and more, though, the face of press release distribution is changing:
(source)The press release is no longer just a tool for public relations professionals. In fact, marketing professionals and small business owners now use press releases with just as much frequency as PR professionals, according to a new Society for New Communications Research study, “Exploring the ROI of Online Press Releases,” which was sponsored by SNCR Vendor Council member Vocus. Furthermore, the press release was once used to attract the attention of journalists and media outlets. Now, it is used to accomplish a much greater range of goals including reaching bloggers, driving website traffic, and search engine optimization (SEO). The results of the study will be shared in a presentation led by SNCR executive director Jen McClure at the 2008 Vocus Users Conference, which will be held June 4-6 in Washington, DC.
You may not be in the DC area to attend this conference (for that matter, you may not want to be), however, that doesn’t mean that there won’t be some interesting information that will come out of it. When it comes to press release distribution, after all, it’s important to look at SEO, to consider reaching out to members of the new media and to achieve additional results on a per case basis.
By learning more about press release distribution - and as more and more people begin to take advantage of it for their businesses - it’s possible to do more than just get PR; it’s possible to get and stay ahead of your competitors.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: What Needs to Happen
Writing by Brick Marketing on Thursday, 29 of May , 2008 at 6:06 pm Leave a comment
When you’re looking at distributing press releases to market your business - whether you run an online business, a traditional brick and mortar store or a combination of the two - you will find that there are a few key steps that need to be taken.
Simply put, when you are choosing a press release distrubition service, it’s important to be sure that:
The press release distribution network can get your release out online - to a large range of media outlets.
The press release distribution network can provide hints and help to make sure that you are getting as much as possible out of your press release.
Your press release is distributed with faxes, email and, in some cases, audio to make sure that everyone who needs to get the information does.
The press release distribution network that you choose should have a proven track record of helping businesses like yours to get the word out to the media.
The press release distribution network that you choose should be able to reach your target market.
By taking the time to research press release distribution, you’ll be in a better position to get the word out about what you’re doing, why you’re doing it and who will benefit the most. In other words, by researching your press release distribution options and choosing those that are best for your business, you’ll find that you are in a better position to market your business successfully.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: Making Sure You’re Getting the Word Out
Writing by Brick Marketing on Monday, 19 of May , 2008 at 2:52 pm Leave a comment
When you write press releases, one of the goals that you have is to simply get the word out about the products, services or events that your company has to offer. That’s great - press releases are an effective tool for generating publicity; however, if you don’t have a solid press release distribution strategy that you’re working from, chances are good that you’ll face some challenges.
In other words, without a press release distribution strategy, how can you be sure that your press release is doing its job and getting the word out? (The unfortunate answer is that unless you’re distributing your press releases, there’s a good chance that they aren’t going to help to bring traffic to your website or to attract customers)
If your thoughts about press release distribution are centered around online press release distribution, you’re going to want to be sure that you are submitting your press release to those sites that get traffic and have a solid page rank. Likewise, if your focus is getting the word out to members of the traditional media, you’re going to want to focus on getting a great mailing list and distribution list put together - you’re going to want to be sure that the right people receive your press releases.
In other words, when you’re using press releases to get publicity - regardless of what you are trying to attract attention to - your press release distribution plan is going to have a huge impact on the success of your campaign.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: Doing Some Research Before You Submit
Writing by Brick Marketing on Tuesday, 13 of May , 2008 at 11:48 am Leave a comment
When you’re going to be writing and distributing press releases, one of the things that you need to be sure of is that you are sending your press releases to the right places.
While it is true that you can benefit from submitting press releases to sites like PRWeb so long as your sites are optimized for the search engines, when you’re distributing press releases to the media, you’re going to want to be a bit more careful.
For example, if you are going to distribute your press release to a network of blogs, you’ll want to take the time to research which blogs would be appropriate; your research can include reading some past posts and seeing whether or not you think your story would fit.
Once you’ve realized that the press release you’re going to distribute is a good fit, the next thing that you are going to want to do is to learn how that person prefers to be contacted. Their policies may be to ignore all attachments that come in by email or they may want to hear by fax and email - when you know these policies, you’ll be able to abide by them.
Sending a relevant news release is important; sending it in the right way is too. That’s what it’s important to look at all of your options and do some research prior to press release distribution.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: the Benefits of Multiple Networks
Writing by Brick Marketing on Saturday, 10 of May , 2008 at 6:12 pm Leave a comment
When it comes to press release distribution, ultimately you will find that there are a variety of options available to you. You’ll also find that there are benefits to distributing your press releases over a variety of different channels.
For example, there are sites that offer free press release distribution; while they may not have the PageRank of some of the pay to distribute sites, there is an audience that can be reached.
There are going to be times when the best press release distribution method involves sending your releases out to the local media - the nearby TV networks, the radio stations and those local magazines and newspapers that are likely to be interested in your product, service of event.
There are also going to be times when paying for press release distribution at sites like PRWeb is highly advantageous - particularly when you have optimized your press release for the search engines and want to be sure that those who are interested in products and services like the ones that you offer will be able to find your news during a basic online search.
When you distribute your press release over multiple networks, the likelihood that someone will pick up and run with the story increases. Some releases that you send out will be picked up by dozens of bloggers or media personnel; others may only be picked up by one or two people. However, the more widespread you press release distribution is, the more likely you are to successfully get the word out.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: Why it Matters to Bloggers
Writing by Brick Marketing on Sunday, 27 of April , 2008 at 10:37 am Leave a comment
When you’re writing press releases and focusing on press release distribution for your business, you’ll find that there’s a lot that you’re going to be thinking about. You’ll be thinking about links to your website, the customers or clients that you’ll be reaching out to and the media. What you might not be thinking about though, when it comes to press release distribution is why your press releases are important to bloggers - particularly those bloggers who are just starting out and trying to establish themselves.
(source)When you are starting out as a relatively unknown blogger, you need to take the initiative to accumulate media contacts. Email companies and web services which are relevant to your site’s topical focus and inform them that you are open to receiving email press releases from their marketing/PR department.
You’ll usually be put on an email list and you can take this chance to initiate better relationships with the specific PR manager/executive. Ideally, you want to be invited to launch parties and networking events as a member of the press.
You can also monitor Press Release sites like PR News Wire, which offers well categorized RSS feeds for specific industries. Press releases are great sources of direct information from both large companies and small businesses. Sometimes they can be a effective way for you to get the scoop on a big news story.
When a blogger is trying to get established, your press release distribution methods can be an extremely strong foundation for a relationship. When you’re looking for a way of making sure that your product or service - which fills a specific need - gets the right publicity, don’t overlook the bloggers. They can make a huge difference for you.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: What’s Your Plan?
Writing by Brick Marketing on Wednesday, 23 of April , 2008 at 2:40 pm Leave a comment
When you’re looking into developing a press release distribution plan for your business, the reality is simple: if you fail to plan, chances are really good that you plan to fail.
While press release distribution is an extremely effective way to market your business, unless you have a plan, chances are good that you will struggle to reach your goals (whatever they may be); ultimately, not having a plan is worse than not having a goal.
In order to succeed with marketing your business with the press releases that you write, you need to be sure that:
you know who will be reading your press releases
what you hope to accomplish when you distribute press releases
who you hope will pick up your story
those who will market your product/event/service will understand what you have to say.
When all of those things are a certainty, press release distribution will be better able to ensure that you are able to reach the goals that you have set for your business. In other words, when you develop a plan, when you know what your plan is and when you distribute that press release with your plan in mind, you’ll be in a great position to build your online reputation and to spread the word.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Distribution: How Can You Get the Word Out?
Writing by Brick Marketing on Tuesday, 22 of April , 2008 at 6:39 am Leave a comment
When it comes to using press releases to market your business, you’re quickly going to discover that just writing a press release isn’t enough: you also need to get the word out. That is where press release distribution comes into play.
It’s the way in which you distribute your press releases that gets the word out - not merely the press releases. So what can you do to make sure that you’re getting the word out as effectively as possible?
Distribute your press releases to online media sites. PR Web is a great example of sites where editors go to look for those stories that aren’t out there yet.
Distribute press releases by email. When you have a relationship with folks in the media - be it traditional media outlets or bloggers - go ahead and send your press release out by email.
Distribute press releases on your website. You’re going to want to be sure that you are putting information about your press releases on your website.
Distribute press releases to your local media. Even though you want to be sure that you’re thinking about the big picture and getting the word out to as many people as possible, you don’t want to forget about those in your area.
By distributing your press releases as widely as possible, you can be sure that you’re able to get the word out as effectively as possible.