Press Release Technology of RSS Feeds
Writing by Brick Marketing on Thursday, 27 of December , 2007 at 9:42 am Leave a comment
Press Releases are also thankful for technological breakthroughs. Though they may not be deemed as such, it still remains that RSS feeds pose as another means of distributing press releases, actually pertaining to daily posts we make on blog and web sites. Surely, there will be subscribers to posts of most sites and one thing that they are after are updates and latest posts.
PRWeb - Press Releases That WorkSource:http://www.a1-articledirectory.com/Article/All-You-Need-To-Know-About-Rss/6143To be able to use RSS, you first have to download a software (content management system), by which XML format can be read. The title and, excerpt of the article, and a link to the full article are shown. Other than just text, you can also insert multimedia files in RSS feeds like pictures, videos, mp3s and others. Broadcatching, picturecasting, photocasting, and podcasting are some features you can incorporate into your feed, but will not be discussed in this article.
RSS feeds subscription informs these subscribers each time a new post is made. Hence, it is an alarm of sorts. Rather than obliging patrons to keep on coming back, they can get a bird’s eye view of the post through these RSS feeds.
You must remember that not all posts may be of interest to people. Press release distribution can work well with RSS feeds as well since once sites are updated, they show these new posts which may solicit a visit to the source site to which it is hosted.
Just imagine the number of potential subscribers you have that will keep on coming back each time you make an update. Rather than hope for the best, one update is broadcasted through the web and once they see it, expect the traffic to rise so that they can see what the latest feeds are. Doesn’t this scenario cater to the same approach when press releases are composed and segregated? Lesser work but better opportunities, that is what RSS feeds have to offer for sites aching for attention and traffic. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: RSS Feeds
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RSS Feeds Will always Keep you Up to Date
Writing by Brick Marketing on Monday, 3 of December , 2007 at 11:44 am Leave a comment
We have all heard of RSS feeds, Really Simple Syndication. What does it do? Well for one, it keeps you up to date with any new content or actions that the web may have undergone. People who usually subscribe to such sites are pretty much interested in what they have to offer further.
PRWeb - Press Releases That WorkRather than having to check on the site frequently for any new developments, RSS feeds can help alert them in times when the site does have pages. It is actually a whole lot easier for people to use rather than having to visit the page everyday and wait for it to load to find out if something new is in store for them.
(Source) RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.
With RSS feeds, never again will you have to go through the troubles of overlooking updates on blog sites and web sites for updates. RSS will do the job for you. All you need to get these RSS feeds are RSS Readers which are available anywhere in the web today.
You may say that life just got easier with the RSS technology and you simply have to lay back and wait for any new developments from hereon.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: RSS Feeds
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Use Your Own RSS Feeds To Promote Your Press Releases
Writing by Brick Marketing on Saturday, 24 of November , 2007 at 10:56 am Leave a comment
If you have a popular blog you can promote your own press releases through your blog’s RSS feed using a WordPress plugin by Smackfoo.com. The plugin is called Sig2Feed. It’s real easy to use.
PRWeb - Press Releases That WorkAll you do is add the plugin to your plugins folder and activate it. Click on the manage signature link and add your signature to the RSS feed. Whenever you distribute a new press release, add a link to that press release in your RSS signature feed using a key phrase that focuses on selling a benefit in order to get the click through. You might use a phrase like one of these:
Find Out What All The Buzz Is About
Member Of The Press? See Us In The News …
Media Alert: (Company Name) Hits The Newswire
If you know you have a lot of media people subscribed to your blog then this is a unique way to attract attention to your press releases after you’ve distributed them to your favorite press release distribution website.
Another way you can promote your press release is simply to use the title of the press release itself and link it to the press release online. If the press release title you’ve used is catchy and attention-getting then it will get the click through. Try it.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: RSS Feeds
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RSS Feeds For Local Distribution
Writing by Brick Marketing on Saturday, 10 of November , 2007 at 10:46 am Leave a comment
Do you own a local business? Are you trying to get the attention of your local media? RSS feeds can help you do that.
If you know that the local media come to your website for information on your industry and to learn more about your particular niche area, you can get more mileage out of your press releases by subscribing to them through RSS and running them through your own website. Here’s how you do it.
Write your press release
Distribute your press release to PRWeb Press Release Newswire
Go to PRWeb Press Release Newswire and find the RSS feed for your press releases
Copy the RSS feed code
Insert the RSS feed code into the code on the web page you want that feed to run on
PRWeb - Press Releases That Work
When local media people visit your website to look for information on your company and your industry, they’ll see all your press releases right there in one spot. Have that page labeled clearly “For The Media” or something similar to get them to visit that page more often.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: RSS Feeds
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RSS Feeds: Press Releases On Steroids
Writing by Brick Marketing on Tuesday, 30 of October , 2007 at 11:30 am Leave a comment
RSS feeds are all the rage. They can be used on blogs, websites, podcasts, videos, and even press releases. One way to make the most of RSS feeds is to submit your press release to a press release distribution website that uses RSS feeds for distribution. That’s one way. It’s not the only way.
Another way you can use RSS feeds is to put your press releases on your own website with an RSS feed so that your traffic can subscribe directly to your press releases on your own website. This strategy works great for local businesses with a large number of media that might be interested in your press releases. You can add a media kit page to your website and upload all press releases to your media page, then invite all your local media persons to subscribe to your RSS feed. That way, they get every press release you write without the hassle of having to go look for it.
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Category: RSS Feeds
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How To Target RSS Subscribers
Writing by Brick Marketing on Thursday, 18 of October , 2007 at 9:28 am Leave a comment
When it comes to press release distribution, there is more than one way to get the word out, create the buzz, or get the attention you crave for your business. One often overlooked way to ensure you get the attention your business needs is through RSS feeds.
PR Web Press Release Newswire has a load of RSS feeds that media persons can subscribe to. Chances are, media professionals you want to target with your press release subscribe to one or more of these feeds. It seems to reason then that if you want to ensure that they see your press release, that you target the RSS they will receive automatically. That’s easier said than done, however.
Targeting the RSS Feed of Choice
To target an RSS feed successfully, you need to know which feed to target. PR Web Press Release Newswire has its RSS feeds categorized in two ways: By industry or topic and by MSA. You may benefit by targeting more than one RSS feed so it helps to know how they are organized.The trick to ensuring that your press release is included in the RSS feed you want to target is with optimization. If you are targeting a particular MSA, for instance, you need to ensure that that name of that MSA is included often enough in your press release to ensure that it is picked up by that feed. For instance, to target the Allentown-Bethlehem-Easton, PA area then you should include that phrase in your press release three or four times. If your business is located in Easton, PA, instead of just listing Easton you could mention the Allentown-Bethlehem-Easton, PA area. Of course, when you list your business’s address then you’ll only include Easton, but by including the entire area name you know that you are targeting that RSS feed.The same principle applies to industry feeds. But you must be more subtle. A press release targeting Art Entertainment: Music Downloads IPOD MP3 will appear awkward so choose one phrase within that name and optimize your press release around that phrase. For instance, you could target the phrase “music downloads” and that will get you sufficient attention to be included in the RSS feed that you are targeting.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: RSS Feeds
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RSS Feeds: How To Make The Most Of Them
Writing by Brick Marketing on Thursday, 11 of October , 2007 at 9:23 am Leave a comment
One of the most powerful ways to distribute your press releases is through RSS feeds.
RSS stands for Really Simple Syndication. It’s been around for a few years now and people have used RSS to distribute their website content, articles, newsletters, and blog content. Now you can distribute your press releases through RSS as well.
PRWeb, the largest press release distribution website online, has RSS feeds in more categories than you can imagine. From Post-911 America to Weather, anyone can subscribe to the RSS feed of choice - even to multiple RSS feeds if they wish. The options are awesome.
Rather than simply subscribe to the feeds through your email application, PRWeb allows users to subscribe to RSS feeds using the news reader of their choice, including
Google
Yahoo
My MSN
Netvibes
Typepad
And users can add a feed to their website
If you target your press release just right, you can actually encourage the syndication of your release through PRWeb’s RSS feeds. The trick is in the SEO and category selection. To see which categories are available for syndication at PRWeb, click here. Now, you can expand the reach of your press releases through RSS by careful selection and targeting of your press releases. Only at PRWeb.
Tuesday, June 17, 2008
GETTING SALES FROM PRESS RELEASES
Getting Sales: A Business Priority, But not a Press Release Priority
Writing by Brick Marketing on Sunday, 20 of April , 2008 at 11:05 am Leave a comment
PRWeb - Press Releases That WorkWhen you are in business, one of the things that you’re going to want to be sure of is that you are able to get the sales that you need to grow your business: that’s given. The challenge comes when you think that getting sales is a priority when you write a press release.
Press release writing, in and of itself, is not about getting sales. Press release writing is all about getting the word out about something newsworthy. Get the word out about your business and changes that you’re making; get the word out about what makes your products or services unique; let people know about the events that you have coming up that you want them to attend.
Keep in mind what your priorities are, but, when you’re writing press releases for your business, make sure that you are also thinking about the priorities of your audience. Editors are looking for what will help them to increase revenue; writers are looking for a hot story - something that they can move forward with. The goals that they have when they start looking at your press releases isn’t to help you get sales - it’s about the paper and reaching out to their readers.
Therefore, when you’re sending out a press release, make sure that you are helping those who are reading your press releases to reach their goals; ultimately, when you do, you’ll find that you’re able to achieve your business goals as well. You’ll find that getting sales follows when your press releases help the media to reach their goals as well.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Why You Shouldn’t Leave Sales Up to Your Press Release
Writing by Brick Marketing on Sunday, 6 of April , 2008 at 11:14 am Leave a comment
PRWeb - Press Releases That WorkWhen you write a press release, getting sales may be your ultimate goal. However, it is essential that you don’t rely of your press releases to make the sales.
The goals of writing a solid press release should be to get the information out there - the information that people are already looking for. You can do that by optimizing the content of your press release around the search terms that they are using to find information they’re looking for. You can also word your press release to build excitement around your products and services - an excitement that leads readers to head to your website to learn even more and, ultimately, to buy your products or services.
Getting sales, however, should not be simply a matter of optimizing your press releases - just as getting sales shouldn’t be all about marketing your website with articles or print advertising. Getting sales is something that is the result of solid marketing, optimized websites, accurate sales pitches and good selling technique and customer service.
Finally, another great reason why you shouldn’t leave sales up to your press releases is a very basic one: getting sales isn’t what press releases are designed for. Press releases are meant to get information and attention for your products, and they will not be effective if you focus on getting sales rather than getting the word out.
Will sales come from using press releases effectively? Absolutely - provided the rest of the pieces are in place as well. Focus on the big picture; understand what press releases are all about. Getting sales will follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Understanding Keywords and Press Releases
Writing by Brick Marketing on Thursday, 3 of April , 2008 at 8:18 am Leave a comment
PRWeb - Press Releases That Work
When one of the goals that you have for your press releases is getting sales, you’re going to need to be aware of a few things. First, there’s that ever-important rule that is often stressed: your press release is about publicity and marketing and is not meant to be a sales pitch. Second, there is the importance of understanding keywords.
So how do you go about getting sales when you’re not making a sales pitch?
One step is to make an effort to really understand your products or services before you start selling them. When you know that you have to offer, it’s easier to market it. It’s also easier to understand which keywords you should use in your press releases (hint: you want to be sure that you’re optimizing your press releases around the keywords that your prospects will be using).
It’s the keywords that you optimize your press release for that will help to spread the word about your products. Couple just enough information with links to the right landing page and you’ll be in a better position to get the sales that you’re looking for: you’ll be able to capture your audience’s attention, and to get them wanting more.
Keep in mind, the sales don’t come exclusively because of the keywords that you use. Getting sales isn’t simply the result of writing press releases. Getting sales is about the combination of tools that you use to market your company’s products and services.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Getting Sales Means Attracting Buyers to Your Website
Writing by Brick Marketing on Sunday, 16 of March , 2008 at 11:25 am Leave a comment
PRWeb - Press Releases That Work
When you’re looking for ways of getting sales and you’re marketing your business with press releases, the key focus that you need to have is determining what it’s going to take to get buyers to your website. After all, if you are not attracting buyers, getting sales just isn’t something that’s going to happen - not on an increased level anyway.
So how can you attract buyers to your website using press releases?
The first thing that you can do is to make sure that the press releases you’re submitting online are optimized for the search engines: you need to be sure that those who are searching for products and services like yours will be able to find your releases and the links back to your website.
The next thing that you can do is to tailor your press releases to the type of buyer that you want to attract. If you want to be sure that you’re attracting sports enthusiasts (as an example), be sure that you’re appealing to them in the way that you write your press release; create an alternative press release to target other buyers.
When you are able to be sure that the word is getting out about your products and services, the key is to make sure that you’re doing your part. Write press releases, attract attention and getting sales will follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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What Does it Take to Get Sales with Your Press Releases?
Writing by Brick Marketing on Saturday, 9 of February , 2008 at 7:30 am Leave a comment
Submitting press releases to a number of online sources is a great way to market your business, sure; but are you really content with building links? Wouldn’t getting sales be a whole lot better?
Conventionally, getting sales with press releases wasn’t really the goal. With a traditional press release, the goal is to get the media to pick up the story and to talk about your product or service. The reason for that is remarkably simple: people tend to trust what they see on TV, hear on the radio and read about in the local newspaper (it’s for this same reason why designers pay celebrities to wear their clothing - it influences the buyers).
Online press releases can be used a little bit differently for getting sales. Because you can focus on a targeted keyword or keyphrase, because you can tie your products and services to your local area to help attract attention and because online press releases can be seen by anyone, you can attract prospective buyers along with the media. If you grab and hold their attention, you’ll find that there are clicks through to your website, and those clicks help with getting sales as well.
So what does it take to get sales with your press releases? The first step is to write for an online audience - which means balancing the content with search engine optimization so that readers and the search engines see it as valuable. Include enough details to get readers excited enough to want to know more - and then make them take action to get that extra info. Be confident, clear, concise and just casual enough that it doesn’t sound like your only goal is getting sales.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Testimonials Help When It Comes to Getting Sales
Writing by Brick Marketing on Wednesday, 30 of January , 2008 at 9:54 am Leave a comment
When you’re writing press releases and your ultimate goal is getting sales, there’s one element that not everyone seems to consider: the use of testimonials. Including testimonials is a sure-fire way of showing that the product or service that you think is so great is something that others think is worthwhile as well.
Of course, using testimonials within a press release to increase your sales (and the interest that you get from publishers who read your press release) is going to mean that you need feedback on the products of services that you’re promoting. And that’s going to mean making sure that you already have had contact with people who have had a great response.
For example, let’s say that your press release is announcing an award or commendation that your customer service department has received. In your press release about the commendation, be sure to include (with permission) a statement from the group sponsoring the award or the person who nominated your company for it about what makes your service so great. It’s easy to convert interested prospects into paying customers when they feel comfortable with your service department - it takes away their reluctance to buy.
Or, as another example, let’s say that you’ve developed a new product and you’re ready to write a press release about it. If someone who has tested the product has an established reputation, their endorsement can lead to increased sales once the product is on the market. Chances are good that you’ve seen examples of this every day: go into any bookstore, and you’ll see that most novels by new authors have quotes from people who are established with a great reputation on the cover to convince buyers that it will be worth reading.
In order for testimonials to help with getting sales, you’ll want to be sure, of course that they are favorable. It helps to have the testimonial come for someone whose name will be recognized - at least to some of those individuals who will take that press release ad turn it into a story. Always be sure that you have permission to use the testimonial, and make sure that your product takes center stage - in other words, getting sales should be about the product or service, not just the endorsement.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Getting Sales from Your Press Release
Writing by Brick Marketing on Saturday, 26 of January , 2008 at 1:52 pm Leave a comment
Writing press releases isn’t just to attract publicity, ultimately, you want to be able to use your press release to get sales.
That means that, even though you’ll still focus on many of the same elements while you’re writing, you’ll need to look at things a little bit differently.
You’ll want to take the time to prepare carefully. Gain an understanding about your company, about what you’re hoping to accomplish. Focus on what you want people to know about your business and what really makes you “tick.”
Get organized. When your goal is to get sales, you’ll need to make sure that you not only have the right information readily available, but that you present it in a way that guides the readers to write an article and pick up your release so that it leads their readers as well.
Once you’re prepared and organized, you’re going to want to write a first draft. The first draft that you create is basically a chance to get out everything that you want to say. Then you’ll start cleaning it up in your second draft. Not only will you focus on creating a stronger headline, but you may find yourself moving some details around, re-wording.
Finally, before you submit the press release (or releases) that you’re hoping will bring sales, let some other people look it over and listen to their opinions. Ask them what it inspires for them, see if it gets them excited. If after talking with them you don’t feel that everything’s quite right, try again: it’s worth getting it right.
You first few press releases may not help with getting sales - or they may help some but not as much as you’d hoped. Be willing to learn, grow, and don’t give up: as you use press releases more successfully, the sales are sure to follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Is Your Press Release Getting Sales?
Writing by Brick Marketing on Monday, 7 of January , 2008 at 12:55 pm Leave a comment
When you’re in business and you’re doing everything that you can to draw attention to what you do and what you have to offer, the goal isn’t marketing; the goal is getting sales. So look at what you’re doing - specifically, look at your press releases and see whether or not they are helping you to get sales.
Some of you will see that, sure, you’re getting a few more sales because of the press releases you’ve sent out, but think that you could be doing more. Some of you will look at them and wonder why you’ve sent them at all. Finally, it’s probably a safe bet that some folks reading along won’t have sent out a press release at all.
Whether you’re working on your first press release or you’ve been sending them out for years - to the news media and online - there are some standards, some key points that will help you to accomplish more with each press release you send.
Make sure you’re using the right format when your release is written.
Make sure that your press releases are news worthy.
Get the reader’s attention right away.
Get readers excited about the product or service you’re announcing.
Direct people to the website or phone number they need to get more information.
Know and use the keywords and key phrases that your customers will use when they search.
That’s 6 steps - 6 easy steps - that can help you to use your press releases for getting more sales. At the very least, they are 6 steps that will help draw traffic to your site. Make sure that when folks follow the links they’re landing on a great page and that they have plenty of chances to act. Remember it’s not a sale until it’s closed.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Management, Getting Sales, Creating a Buzz
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Press Releases Help Sales Outsell Competitors
Writing by Brick Marketing on Sunday, 23 of December , 2007 at 10:36 am Leave a comment
In today’s competitive world, turning to various promotional practices such as press releases can be the key towards getting sales and outwitting the competition. The key for most sales people today is to make sure that they advance over the rest using the known resources and tools made available to them today. It just so happens that press releases are one of them.
Indeed, a desperate salesperson will need all the advertising and promotional tools he can get to achieve his goal in getting sales to reach his quota. Ideally, most sales people are given a specific quota to reach. Normally, this is the measuring stick to see if they are indeed fit for the job and have a future in this line or profession.
(Source) The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made to influence the decision making of the customer in favor of the company.
There are many methods to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.
Most sales teams will resort to anything just to get a sale and get one over the rest. Press releases are just one of the things that can help in getting sales to meet their quota. There are a lot of other things that people can turn to as well. But just remember, leaving a mark in the eyes of people through efficient press release writing can already go a long way. It is best to see what impact it can do before turning to other strategies to help boost a company’s operational performance in achieving its goals. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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The Mission of Getting Sales with Press Releases
Writing by Brick Marketing on Tuesday, 18 of December , 2007 at 9:06 am Comments (1)
To some it may seem like a daunting task but overall, getting sales through proper press release writing is the bottom-line of getting the job done. Sounds hard? Well depending on your strategy and how you would approach in getting the media attention in getting sales done, it will vary on a case to case basis.
Making a press release is no special talent. All you have to do is to brainstorm and make appealing headlines and bullet points to solicit the attention of the market you are planning to cater to. To get this done you must consider:
Demographics
Culture
Class
Interest
Current Market Trends
From a distance, it seems like planning for business venture. While press releases are part of making a business work, treating as if the business is at stake would be a good approach towards helping the an organization grow out of its shell. Remember, the lifestream of most business operations depends on the attention and awareness that people would get from it and by all means, exhausting the marketing awareness through these steps is the proper way to make all of it happen.
Source:href=”http://www.eyesonsales.com/archives/article/selling_to_executives_whos_getting_their_attention_you_or_your_cHow many sales have been lost because your competition had inroads with the senior executive and you didn’t? How often did you find out, too late, that the middle managers you had been talking to didn’t have the power to make the final decision to buy?
The hard truth is, many times it’s very difficult to get the executive’s attention and connect your products and solutions to their priorities and business agenda.
Remember that in getting sales, you have to first get their attention. There is no sense in closing a working relationship if you don’t solicit the interest firsthand.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Press Release Distribution Considerations
Writing by Brick Marketing on Wednesday, 12 of December , 2007 at 1:13 pm Leave a comment
Creating a press release is one thing but the press release distribution is another. Everyone knows that the channel and locations to which press releases will be shown should also cater to the interest of the people who will be reading it. Remember, readers and the target audience have unique preferences and interest when it comes to baiting them to see press releases. It is simply something that should be considered before mixing ideas into one sitting.
Here are some factors to consider when creating press releases:
Age Groups
Gender
Group Class
Culture
Many people tasked with making press release distribution would usually find themselves simply brainstorming right away without proper consideration of how their target will react to what they are trying to imply. The common notion that people will either act or not is not sufficient to justify the needs of proper press release writing and results generated. The need to consider various factors should be inserted into the points for consideration as well.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Distribution, Getting Sales, Attracting Media Attention, Creating a Buzz
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Catching Attention With Press Releases
Writing by Brick Marketing on Tuesday, 11 of December , 2007 at 11:40 am Leave a comment
While people are too caught up in thinking of what to put in their press release, it would be best to consider one good thing – Getting Sales. Remember, press releases are only used to help build the product or service and at the same time make sure that they headlines and composition are of interest to people.
It may sound like a mission impossible for some. For one thing, press release authors are not psychics in identifying the proper way in getting sales. Everyone is looking to get that attention and the best way is to sum up what your target market may be looking for and using them as tags and keywords to hit the interest that always gains the actual purpose of using these press releases.
Source:http://www.salesmba.com/articles1/slpu01.htm
Getting ink through press releases is very similar to selling. Think of the editors of your target publications as customers who have a continuing need for high-quality information for their readers. If the editors perceive you as someone who is helping them do their job better or more easily, they will gladly print your information. If they perceive you as someone who is trying to use them for your own purposes, you will get very little cooperation. Since spokespeople from many companies are insensitive to the needs of editors, those of us who treat them with respect will always get the best coverage.
Getting sales is usually left under the jurisdiction of sales and marketing people. But do remember, without good marketing support, all of these efforts will prove to be for naught. Further, you may see your group failing to hit the quotas and targets set. And the result? Well you will surely have upper management breathing down your shoulder. This is expected especially if the organization has provided you support in the form of advertising and promotions in the form of press releases.
Frustrating as it is, you just have to make sure your press release is worth the effort, time and investment. You simply cannot just compose it as though you are narrating the business and what it gives. There should be spunk that will ignite the fire and bring in the customers for these promotional support to gain headway. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Effective Press Releases will Equal Getting Sales
Writing by Brick Marketing on Sunday, 9 of December , 2007 at 11:38 am Leave a comment
Getting sales is one thing that all companies today always think of when they sit down on their desk. To some, it may be easy to go out, offer products or services and hope for the worst. But reality check will reveal, getting sales is harder than what most think especially now that most people are tightening their belts for harder times ahead.
Online publicity and press releases are sure to be among the tasked areas to aid sales. They are known as marketing support tools that people can refer to. They are also tasked with introducing people the given services and products, enticing them to check out businesses and service offerings without any hitches.
(Source) Press releases: You could leverage the tremendous power of press releases. These are inexpensive, freely circulated and get you loads of publicity absolutely free of cost. Make sure to pick out a USP of your company or product which is unique and sellable. Then create press releases around this theme. Send these releases out highlighting this unique selling point so as to create a curiosity. Make sure the USP you are highlighting is going to interest the target audience.
Ordinarily, some people would think that press releases have something hidden. This is especially the common understanding of people when “Too Good to be True” headliners call their attention. Actually, these eye catchers are the main point of soliciting attention. You just never know what to expect when deals and promotions happen to fall in front of you.
With curiosity and attention satisfied, customers will be coming in one after the other. Once that happens, the rest is up to the customer representatives and sales people to build up products and services. From there, it is touch and go and on whether such services would be subscribed to or purchased would depend on the internal people responsible for making it happen.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Getting Sales from Press Releases
Writing by Brick Marketing on Thursday, 6 of December , 2007 at 6:44 am Comments (1)
One objective of most press releases is to gain attention and getting sales. The attention is of course aimed at inviting potential clients who may be interested in the specific products and services that a company is offering in the market. With press releases, not only are people getting informed of a company and its current updates and services, it is also providing promotions in a matter of speaking. Remember, not the entire market is aware that your company exists and it is best to make sure.
Press releases aim to entice clamor and attention that will make a difference in getting sales. This is one reason some releases need to be carefully studied before they are sent out. Once a press release has been announced, you must remember that there is no turning back. Errors which may have not been noticed can no longer be edited. And in the process, one thing that people hate is being misled.
Businesses need all the advertising and promotions they can get. Press releases are one of the common modes of making this happen. Effectively designed press releases can help a business get its feet of the ground and close those sales to be able to meet given sales quotas. That is why it is imperative that they cater to the target audience in the manner to which they should be understood.
(Source) A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.
Finally, always remember, you are informing people and not giving them a lecture. Press releases aim to aid sales and corporate performance. Be sure you put that ahead of making your press release for dissemination. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Three Ways To Close Sales With Press Releases
Writing by Brick Marketing on Thursday, 29 of November , 2007 at 12:48 pm Leave a comment
Do you get sales through your press releases? If not, you need to analyze why.
There are primarily three ways to get sales through press releases:
Direct Sale - This is where your press release is SEOd so well that it comes up in a search for a specific keyword and a customer reads the press release on the press release distribution website and clicks through to your website directly from the press release
Media Attention - This is where a media website within your niche notices your press release and uses the press release on their website, which leads to a customer clicking through to your website from the press release picked up by that media site.
Press Story - This is where your press release attracts enough media attention that a media person or reporter calls you for an interview and runs a full length feature or news story on your company; the story may or may not be related to the subject matter of the press release, but it is the press release that prompted the press story, and this leads to customers clicking through your website or calling your company to purchase what you offer.
Any of these three methods of closing the sales are valid, but it all starts with the press release. If your press releases aren’t closing the sale then perhaps it is time to find out why.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo!
Writing by Brick Marketing on Sunday, 20 of April , 2008 at 11:05 am Leave a comment
PRWeb - Press Releases That WorkWhen you are in business, one of the things that you’re going to want to be sure of is that you are able to get the sales that you need to grow your business: that’s given. The challenge comes when you think that getting sales is a priority when you write a press release.
Press release writing, in and of itself, is not about getting sales. Press release writing is all about getting the word out about something newsworthy. Get the word out about your business and changes that you’re making; get the word out about what makes your products or services unique; let people know about the events that you have coming up that you want them to attend.
Keep in mind what your priorities are, but, when you’re writing press releases for your business, make sure that you are also thinking about the priorities of your audience. Editors are looking for what will help them to increase revenue; writers are looking for a hot story - something that they can move forward with. The goals that they have when they start looking at your press releases isn’t to help you get sales - it’s about the paper and reaching out to their readers.
Therefore, when you’re sending out a press release, make sure that you are helping those who are reading your press releases to reach their goals; ultimately, when you do, you’ll find that you’re able to achieve your business goals as well. You’ll find that getting sales follows when your press releases help the media to reach their goals as well.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Why You Shouldn’t Leave Sales Up to Your Press Release
Writing by Brick Marketing on Sunday, 6 of April , 2008 at 11:14 am Leave a comment
PRWeb - Press Releases That WorkWhen you write a press release, getting sales may be your ultimate goal. However, it is essential that you don’t rely of your press releases to make the sales.
The goals of writing a solid press release should be to get the information out there - the information that people are already looking for. You can do that by optimizing the content of your press release around the search terms that they are using to find information they’re looking for. You can also word your press release to build excitement around your products and services - an excitement that leads readers to head to your website to learn even more and, ultimately, to buy your products or services.
Getting sales, however, should not be simply a matter of optimizing your press releases - just as getting sales shouldn’t be all about marketing your website with articles or print advertising. Getting sales is something that is the result of solid marketing, optimized websites, accurate sales pitches and good selling technique and customer service.
Finally, another great reason why you shouldn’t leave sales up to your press releases is a very basic one: getting sales isn’t what press releases are designed for. Press releases are meant to get information and attention for your products, and they will not be effective if you focus on getting sales rather than getting the word out.
Will sales come from using press releases effectively? Absolutely - provided the rest of the pieces are in place as well. Focus on the big picture; understand what press releases are all about. Getting sales will follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Understanding Keywords and Press Releases
Writing by Brick Marketing on Thursday, 3 of April , 2008 at 8:18 am Leave a comment
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When one of the goals that you have for your press releases is getting sales, you’re going to need to be aware of a few things. First, there’s that ever-important rule that is often stressed: your press release is about publicity and marketing and is not meant to be a sales pitch. Second, there is the importance of understanding keywords.
So how do you go about getting sales when you’re not making a sales pitch?
One step is to make an effort to really understand your products or services before you start selling them. When you know that you have to offer, it’s easier to market it. It’s also easier to understand which keywords you should use in your press releases (hint: you want to be sure that you’re optimizing your press releases around the keywords that your prospects will be using).
It’s the keywords that you optimize your press release for that will help to spread the word about your products. Couple just enough information with links to the right landing page and you’ll be in a better position to get the sales that you’re looking for: you’ll be able to capture your audience’s attention, and to get them wanting more.
Keep in mind, the sales don’t come exclusively because of the keywords that you use. Getting sales isn’t simply the result of writing press releases. Getting sales is about the combination of tools that you use to market your company’s products and services.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Getting Sales Means Attracting Buyers to Your Website
Writing by Brick Marketing on Sunday, 16 of March , 2008 at 11:25 am Leave a comment
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When you’re looking for ways of getting sales and you’re marketing your business with press releases, the key focus that you need to have is determining what it’s going to take to get buyers to your website. After all, if you are not attracting buyers, getting sales just isn’t something that’s going to happen - not on an increased level anyway.
So how can you attract buyers to your website using press releases?
The first thing that you can do is to make sure that the press releases you’re submitting online are optimized for the search engines: you need to be sure that those who are searching for products and services like yours will be able to find your releases and the links back to your website.
The next thing that you can do is to tailor your press releases to the type of buyer that you want to attract. If you want to be sure that you’re attracting sports enthusiasts (as an example), be sure that you’re appealing to them in the way that you write your press release; create an alternative press release to target other buyers.
When you are able to be sure that the word is getting out about your products and services, the key is to make sure that you’re doing your part. Write press releases, attract attention and getting sales will follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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What Does it Take to Get Sales with Your Press Releases?
Writing by Brick Marketing on Saturday, 9 of February , 2008 at 7:30 am Leave a comment
Submitting press releases to a number of online sources is a great way to market your business, sure; but are you really content with building links? Wouldn’t getting sales be a whole lot better?
Conventionally, getting sales with press releases wasn’t really the goal. With a traditional press release, the goal is to get the media to pick up the story and to talk about your product or service. The reason for that is remarkably simple: people tend to trust what they see on TV, hear on the radio and read about in the local newspaper (it’s for this same reason why designers pay celebrities to wear their clothing - it influences the buyers).
Online press releases can be used a little bit differently for getting sales. Because you can focus on a targeted keyword or keyphrase, because you can tie your products and services to your local area to help attract attention and because online press releases can be seen by anyone, you can attract prospective buyers along with the media. If you grab and hold their attention, you’ll find that there are clicks through to your website, and those clicks help with getting sales as well.
So what does it take to get sales with your press releases? The first step is to write for an online audience - which means balancing the content with search engine optimization so that readers and the search engines see it as valuable. Include enough details to get readers excited enough to want to know more - and then make them take action to get that extra info. Be confident, clear, concise and just casual enough that it doesn’t sound like your only goal is getting sales.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Testimonials Help When It Comes to Getting Sales
Writing by Brick Marketing on Wednesday, 30 of January , 2008 at 9:54 am Leave a comment
When you’re writing press releases and your ultimate goal is getting sales, there’s one element that not everyone seems to consider: the use of testimonials. Including testimonials is a sure-fire way of showing that the product or service that you think is so great is something that others think is worthwhile as well.
Of course, using testimonials within a press release to increase your sales (and the interest that you get from publishers who read your press release) is going to mean that you need feedback on the products of services that you’re promoting. And that’s going to mean making sure that you already have had contact with people who have had a great response.
For example, let’s say that your press release is announcing an award or commendation that your customer service department has received. In your press release about the commendation, be sure to include (with permission) a statement from the group sponsoring the award or the person who nominated your company for it about what makes your service so great. It’s easy to convert interested prospects into paying customers when they feel comfortable with your service department - it takes away their reluctance to buy.
Or, as another example, let’s say that you’ve developed a new product and you’re ready to write a press release about it. If someone who has tested the product has an established reputation, their endorsement can lead to increased sales once the product is on the market. Chances are good that you’ve seen examples of this every day: go into any bookstore, and you’ll see that most novels by new authors have quotes from people who are established with a great reputation on the cover to convince buyers that it will be worth reading.
In order for testimonials to help with getting sales, you’ll want to be sure, of course that they are favorable. It helps to have the testimonial come for someone whose name will be recognized - at least to some of those individuals who will take that press release ad turn it into a story. Always be sure that you have permission to use the testimonial, and make sure that your product takes center stage - in other words, getting sales should be about the product or service, not just the endorsement.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Getting Sales from Your Press Release
Writing by Brick Marketing on Saturday, 26 of January , 2008 at 1:52 pm Leave a comment
Writing press releases isn’t just to attract publicity, ultimately, you want to be able to use your press release to get sales.
That means that, even though you’ll still focus on many of the same elements while you’re writing, you’ll need to look at things a little bit differently.
You’ll want to take the time to prepare carefully. Gain an understanding about your company, about what you’re hoping to accomplish. Focus on what you want people to know about your business and what really makes you “tick.”
Get organized. When your goal is to get sales, you’ll need to make sure that you not only have the right information readily available, but that you present it in a way that guides the readers to write an article and pick up your release so that it leads their readers as well.
Once you’re prepared and organized, you’re going to want to write a first draft. The first draft that you create is basically a chance to get out everything that you want to say. Then you’ll start cleaning it up in your second draft. Not only will you focus on creating a stronger headline, but you may find yourself moving some details around, re-wording.
Finally, before you submit the press release (or releases) that you’re hoping will bring sales, let some other people look it over and listen to their opinions. Ask them what it inspires for them, see if it gets them excited. If after talking with them you don’t feel that everything’s quite right, try again: it’s worth getting it right.
You first few press releases may not help with getting sales - or they may help some but not as much as you’d hoped. Be willing to learn, grow, and don’t give up: as you use press releases more successfully, the sales are sure to follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Is Your Press Release Getting Sales?
Writing by Brick Marketing on Monday, 7 of January , 2008 at 12:55 pm Leave a comment
When you’re in business and you’re doing everything that you can to draw attention to what you do and what you have to offer, the goal isn’t marketing; the goal is getting sales. So look at what you’re doing - specifically, look at your press releases and see whether or not they are helping you to get sales.
Some of you will see that, sure, you’re getting a few more sales because of the press releases you’ve sent out, but think that you could be doing more. Some of you will look at them and wonder why you’ve sent them at all. Finally, it’s probably a safe bet that some folks reading along won’t have sent out a press release at all.
Whether you’re working on your first press release or you’ve been sending them out for years - to the news media and online - there are some standards, some key points that will help you to accomplish more with each press release you send.
Make sure you’re using the right format when your release is written.
Make sure that your press releases are news worthy.
Get the reader’s attention right away.
Get readers excited about the product or service you’re announcing.
Direct people to the website or phone number they need to get more information.
Know and use the keywords and key phrases that your customers will use when they search.
That’s 6 steps - 6 easy steps - that can help you to use your press releases for getting more sales. At the very least, they are 6 steps that will help draw traffic to your site. Make sure that when folks follow the links they’re landing on a great page and that they have plenty of chances to act. Remember it’s not a sale until it’s closed.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Management, Getting Sales, Creating a Buzz
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Press Releases Help Sales Outsell Competitors
Writing by Brick Marketing on Sunday, 23 of December , 2007 at 10:36 am Leave a comment
In today’s competitive world, turning to various promotional practices such as press releases can be the key towards getting sales and outwitting the competition. The key for most sales people today is to make sure that they advance over the rest using the known resources and tools made available to them today. It just so happens that press releases are one of them.
Indeed, a desperate salesperson will need all the advertising and promotional tools he can get to achieve his goal in getting sales to reach his quota. Ideally, most sales people are given a specific quota to reach. Normally, this is the measuring stick to see if they are indeed fit for the job and have a future in this line or profession.
(Source) The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made to influence the decision making of the customer in favor of the company.
There are many methods to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.
Most sales teams will resort to anything just to get a sale and get one over the rest. Press releases are just one of the things that can help in getting sales to meet their quota. There are a lot of other things that people can turn to as well. But just remember, leaving a mark in the eyes of people through efficient press release writing can already go a long way. It is best to see what impact it can do before turning to other strategies to help boost a company’s operational performance in achieving its goals. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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The Mission of Getting Sales with Press Releases
Writing by Brick Marketing on Tuesday, 18 of December , 2007 at 9:06 am Comments (1)
To some it may seem like a daunting task but overall, getting sales through proper press release writing is the bottom-line of getting the job done. Sounds hard? Well depending on your strategy and how you would approach in getting the media attention in getting sales done, it will vary on a case to case basis.
Making a press release is no special talent. All you have to do is to brainstorm and make appealing headlines and bullet points to solicit the attention of the market you are planning to cater to. To get this done you must consider:
Demographics
Culture
Class
Interest
Current Market Trends
From a distance, it seems like planning for business venture. While press releases are part of making a business work, treating as if the business is at stake would be a good approach towards helping the an organization grow out of its shell. Remember, the lifestream of most business operations depends on the attention and awareness that people would get from it and by all means, exhausting the marketing awareness through these steps is the proper way to make all of it happen.
Source:href=”http://www.eyesonsales.com/archives/article/selling_to_executives_whos_getting_their_attention_you_or_your_cHow many sales have been lost because your competition had inroads with the senior executive and you didn’t? How often did you find out, too late, that the middle managers you had been talking to didn’t have the power to make the final decision to buy?
The hard truth is, many times it’s very difficult to get the executive’s attention and connect your products and solutions to their priorities and business agenda.
Remember that in getting sales, you have to first get their attention. There is no sense in closing a working relationship if you don’t solicit the interest firsthand.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Press Release Distribution Considerations
Writing by Brick Marketing on Wednesday, 12 of December , 2007 at 1:13 pm Leave a comment
Creating a press release is one thing but the press release distribution is another. Everyone knows that the channel and locations to which press releases will be shown should also cater to the interest of the people who will be reading it. Remember, readers and the target audience have unique preferences and interest when it comes to baiting them to see press releases. It is simply something that should be considered before mixing ideas into one sitting.
Here are some factors to consider when creating press releases:
Age Groups
Gender
Group Class
Culture
Many people tasked with making press release distribution would usually find themselves simply brainstorming right away without proper consideration of how their target will react to what they are trying to imply. The common notion that people will either act or not is not sufficient to justify the needs of proper press release writing and results generated. The need to consider various factors should be inserted into the points for consideration as well.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Distribution, Getting Sales, Attracting Media Attention, Creating a Buzz
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Catching Attention With Press Releases
Writing by Brick Marketing on Tuesday, 11 of December , 2007 at 11:40 am Leave a comment
While people are too caught up in thinking of what to put in their press release, it would be best to consider one good thing – Getting Sales. Remember, press releases are only used to help build the product or service and at the same time make sure that they headlines and composition are of interest to people.
It may sound like a mission impossible for some. For one thing, press release authors are not psychics in identifying the proper way in getting sales. Everyone is looking to get that attention and the best way is to sum up what your target market may be looking for and using them as tags and keywords to hit the interest that always gains the actual purpose of using these press releases.
Source:http://www.salesmba.com/articles1/slpu01.htm
Getting ink through press releases is very similar to selling. Think of the editors of your target publications as customers who have a continuing need for high-quality information for their readers. If the editors perceive you as someone who is helping them do their job better or more easily, they will gladly print your information. If they perceive you as someone who is trying to use them for your own purposes, you will get very little cooperation. Since spokespeople from many companies are insensitive to the needs of editors, those of us who treat them with respect will always get the best coverage.
Getting sales is usually left under the jurisdiction of sales and marketing people. But do remember, without good marketing support, all of these efforts will prove to be for naught. Further, you may see your group failing to hit the quotas and targets set. And the result? Well you will surely have upper management breathing down your shoulder. This is expected especially if the organization has provided you support in the form of advertising and promotions in the form of press releases.
Frustrating as it is, you just have to make sure your press release is worth the effort, time and investment. You simply cannot just compose it as though you are narrating the business and what it gives. There should be spunk that will ignite the fire and bring in the customers for these promotional support to gain headway. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Effective Press Releases will Equal Getting Sales
Writing by Brick Marketing on Sunday, 9 of December , 2007 at 11:38 am Leave a comment
Getting sales is one thing that all companies today always think of when they sit down on their desk. To some, it may be easy to go out, offer products or services and hope for the worst. But reality check will reveal, getting sales is harder than what most think especially now that most people are tightening their belts for harder times ahead.
Online publicity and press releases are sure to be among the tasked areas to aid sales. They are known as marketing support tools that people can refer to. They are also tasked with introducing people the given services and products, enticing them to check out businesses and service offerings without any hitches.
(Source) Press releases: You could leverage the tremendous power of press releases. These are inexpensive, freely circulated and get you loads of publicity absolutely free of cost. Make sure to pick out a USP of your company or product which is unique and sellable. Then create press releases around this theme. Send these releases out highlighting this unique selling point so as to create a curiosity. Make sure the USP you are highlighting is going to interest the target audience.
Ordinarily, some people would think that press releases have something hidden. This is especially the common understanding of people when “Too Good to be True” headliners call their attention. Actually, these eye catchers are the main point of soliciting attention. You just never know what to expect when deals and promotions happen to fall in front of you.
With curiosity and attention satisfied, customers will be coming in one after the other. Once that happens, the rest is up to the customer representatives and sales people to build up products and services. From there, it is touch and go and on whether such services would be subscribed to or purchased would depend on the internal people responsible for making it happen.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Getting Sales from Press Releases
Writing by Brick Marketing on Thursday, 6 of December , 2007 at 6:44 am Comments (1)
One objective of most press releases is to gain attention and getting sales. The attention is of course aimed at inviting potential clients who may be interested in the specific products and services that a company is offering in the market. With press releases, not only are people getting informed of a company and its current updates and services, it is also providing promotions in a matter of speaking. Remember, not the entire market is aware that your company exists and it is best to make sure.
Press releases aim to entice clamor and attention that will make a difference in getting sales. This is one reason some releases need to be carefully studied before they are sent out. Once a press release has been announced, you must remember that there is no turning back. Errors which may have not been noticed can no longer be edited. And in the process, one thing that people hate is being misled.
Businesses need all the advertising and promotions they can get. Press releases are one of the common modes of making this happen. Effectively designed press releases can help a business get its feet of the ground and close those sales to be able to meet given sales quotas. That is why it is imperative that they cater to the target audience in the manner to which they should be understood.
(Source) A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.
Finally, always remember, you are informing people and not giving them a lecture. Press releases aim to aid sales and corporate performance. Be sure you put that ahead of making your press release for dissemination. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Three Ways To Close Sales With Press Releases
Writing by Brick Marketing on Thursday, 29 of November , 2007 at 12:48 pm Leave a comment
Do you get sales through your press releases? If not, you need to analyze why.
There are primarily three ways to get sales through press releases:
Direct Sale - This is where your press release is SEOd so well that it comes up in a search for a specific keyword and a customer reads the press release on the press release distribution website and clicks through to your website directly from the press release
Media Attention - This is where a media website within your niche notices your press release and uses the press release on their website, which leads to a customer clicking through to your website from the press release picked up by that media site.
Press Story - This is where your press release attracts enough media attention that a media person or reporter calls you for an interview and runs a full length feature or news story on your company; the story may or may not be related to the subject matter of the press release, but it is the press release that prompted the press story, and this leads to customers clicking through your website or calling your company to purchase what you offer.
Any of these three methods of closing the sales are valid, but it all starts with the press release. If your press releases aren’t closing the sale then perhaps it is time to find out why.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo!
PRESS RELEASE WRITING
Press Release Writing: Establishing a Plan
Writing by Brick Marketing on Tuesday, 17 of June , 2008 at 12:42 pm Leave a comment
When you are looking into using press release writing as a tool for attracting visitors to your website, customers to your products, attendees to your events or clients to your services, you’re going to find that there are some ways in which press release writing is extremely beneficial to you and some ways in which it can be a little bit frustrating.
Most of the time, however, you’ll find that the frustrations that can come with press release writing all come from a single source: not starting out with a plan already in mind.
When you establish a plan for press release writing - a plan that includes who you want to reach, what you want to say and what you want the end result to be - you will find that a lot of the potential for stress fades. Simply put, the more that you are prepared before you sit down to work on writing a press release, the easier that it is going to be to get the results that you are looking for.
More importantly, however, what you will find is that, when you establish a plan for press release writing, it will quickly become a part of your routine. When you sit down, think out your options and have a strategy in place before you start to write, you’ll be in great shape to real your press release writing goals.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Writing
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Press Release Writing Can Help You Get Your Site Noticed
Writing by Brick Marketing on Monday, 16 of June , 2008 at 5:37 pm Leave a comment
PRWeb - Press Releases That WorkMarketing a web site is no easy task; there are always going to be changes in the ways that sites are ranked by the search engines and the amount of competition that’s out there. Fortunately, writing press releases can help you to ensure that your site gets noticed.
In part, the simple reason for this is that press release writing is an effective way of getting word out to the media that you have a new site - or you’ve added features or you’ve listed additional products, services or events. Depending on your field of expertise, you’ll find that members of the media (both traditional outlets and online) will see your press release and make a note of it; if it fits with something that they are running a story on or it seems as though your site would appeal to their users, there’s a good chance that they will include your news and direct people to your web site.
Of course, press release writing can also help to ensure that your current and prospective customers are able to find you online. When you write press releases and focus on associating keywords and phrases with your site and you know that you’ve included the right links and landing pages with your message, you’ll find that customers who might not immediately find your web site stand a great chance of finding your press release.
While press release writing in and of itself may not be enough to get you the traffic that you are ultimately looking for, it’s a great way to make sure that you are spreading the word. By writing and distributing press releases when you have relevant news to share, you can be sure that you are able to get the word out and to build your reputation.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing and Establishing Your Brand
Writing by Brick Marketing on Sunday, 15 of June , 2008 at 10:16 am Leave a comment
PRWeb - Press Releases That WorkWhen it comes to business, one of the things that you know is essential - whether you run a small, home-based business of you are involved in a major corporation - is establishing your brand. When you take advantage of press release writing, you will find that you are able to establish your brand - but that doesn’t mean it won’t still take some work.
Press release writing is all about getting the word out about your business; by making an effort to get the word out about your business and to get others talking about your products and services, you will find that you are in a better position to get people familiar with your brand. Whether you focus on a particular market or you are looking into getting media attention across the board, you will find that press release writing can help you to establish your brand.
With press release writing, you will be able to:
Focus on getting other people to talk about your products, services, company or events.
Let the media develop a sense of why they should be interested in what you have to say.
Reach out to both your current and prospective customers and the media to let them know about those things that are important to your business.
Market your business and get people thinking about your company image as a brand.
When you are able to market your business with press release writing and you are looking to establish your brand, you will find that the two goals do not need to be separate: with the right guidance, the right strategy and the right plan, you will find that you are able to accomplish both at the same time. Press release writing can help you to make sure that you are able to push your brand forward - it’s as simple as that.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Making Sure Your Press Releases Are Newsworthy
Writing by Brick Marketing on Thursday, 12 of June , 2008 at 5:16 pm Leave a comment
PRWeb - Press Releases That WorkWhen you’re looking at press release writing as a chance to build relationships with both members of the traditional media as well as those who are a part of the online media, it is absolutely essential that you focus on events that are newsworthy:
(source)I’ve seen many articles and posts online that advise that you send out a press release for every little thing that might possibly be news for your business. This might be effective if you are only trying to improve your presence online through search engine optimization, but if you’re looking for media coverage this strategy will not work.
I’m assuming the premise behind this advice is that you never know when it’s going to be a slow news day and you just might get picked up. The reality is that following this advice is counterproductive and may be detrimental to your public relations efforts.
Press release writing is a great way to gain publicity, however, the above writer did have it absolutely right: if you’re writing and sending out press releases you’re going to find that if you send out too many that are not really newsworthy, editors, bloggers and others who could run with your story aren’t even going to see that it’s out there. Simply put, when you send out too many press releases that are not newsworthy, when those editors, writers and others see your company name or your name attached to a press release, they aren’t going to bother to look at it - even if the release that you write is extremely newsworthy.
When you focus your press release writing on newsworthy topics - when you make sure that you are focused on keeping your press releases meaningful - you will be able to know that members of the media are going to recognize that you’ve got something to say (even if they don’t run with every story). By keeping your press release writing focused, you’ll be sure that you are in a better position to reach your PR goals.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Some Questions to Ask Yourself
Writing by Brick Marketing on Saturday, 7 of June , 2008 at 11:36 am Leave a comment
PRWeb - Press Releases That WorkWhen it comes to press release writing, you’ll find that you are in a a unique position to promote your business - provided you come at it in the best way possible. Therefore, when it comes to press release writing, you’re going to want to be sure that you are addressing some questions that are important to identifying and reaching your goals.
First, ask yourself how writing the press release is going to help you to reach your business goals - or, specifically, ask yourself which goal you are writing a press release to achieve. If you’re looking to make a sale, your press release is going to be different than if you just want to get the word out about someone who you have brought into the business.
Next, ask yourself who you are trying to reach when you’re writing a press release. Sometimes, your goal is going to be to connect with the conventional media; other times you are going to be writing a press release specifically for a group of custoemrs. When you are able to identify your target audience, you’ll find yourself in a better position to reach them.
Once you know who the audience for your press release, you will find that you are able to address the next question: what’s in it for the reader. When you’re writing a press release, you’ll find that you are able to focus on those key elements that will catch your audience’s attention.
Finally, once you have the attention of your readers, you’re going to want to be sure that your written press release addresses what you want them to do. When you are writing a press release, it’s important to guide the readers so that they know what’s next - it’s as simple as that.
By focusing on your goals, your audience and what’s in it for them and how you want them to respond, you’ll find that you’re able to get more out of the press releases that you write.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Timing Is Everything
Writing by Brick Marketing on Tuesday, 3 of June , 2008 at 4:46 pm Leave a comment
When it comes to press release writing and using press releases to market your business, your products and services or upcoming planned events, you’ll find that there are a number of great benefits - provided you are able to write your press releases at the right time.
When you’re writing, distributing and marketing your business with press releases, you’re going to find that timing is everything. Rather than sending out the news as soon as it happens, you’ll find that you can benefit when it’s closer to the time when your target market will see the benefit.
For example, let’s say that you’re going to be writing a press release about a merger of two companies that both have loyal followings. Though you may want to be sure that the word gets out to customers of both companies, you may want to wait until you’re underway on a project that they can get excited about; however, if your objective is to let others in the industry find out what’s going on, the time may be right.
Timing is critical when it comes to press release writing and the truth of the matter is that there are few people who get it exactly right all of the time. However, when you’re able to focus yourself on your objectives, you’ll find that it’s easier to find the right time for press release writing than it will be if you just sit down to write.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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5 Great Reasons for Press Release Writing
Writing by Brick Marketing on Saturday, 31 of May , 2008 at 8:44 pm Leave a comment
When it comes to press release writing, it’s essential that you are writing a press release about a newsworthy event. Of course, there are different situations that businesses and individuals consider to be newsworthy. The following list include a number of situations in which press release writing is a great way to market your business.
You’re about to host a grand opening event at one of your locations; press release writing can help you to get the word out and to ensure that people learn about it and have the opportunity to attend.
You’ve just brought a big plater into your industry onto your team; press release writing let’s people know about the association.
You’ve just received a great testimonial or endorsement from a celebrity; press release writing lets you let others know about it.
You’ve just broken a sales record and you want let people in the industry know about it; press release writing and targeted distribution can ensure that it happens.
You’re about to launch a product that is more energy efficient and less expensive than the model that you currently offer; press release writing helps others to geel as great about it as you do.
When you know the right reasons for and have the right motivations for press release writing, you’ll find that it’s a lot easier to get your customers and members of your industry interested in what you have going on.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Knowing What Is Important
Writing by Brick Marketing on Sunday, 25 of May , 2008 at 7:43 pm Leave a comment
When it comes to press release writing, it’s essential that you know which points are important - and which you should be focusing a bit less time on. In other words, when you’re going to start writing press releases to market your business, you need to know what points to focus on.
When you’re writing press releases, it’s important to:
Know what keywords you are supposed to be focusing on - which keywords your prospects are going to be using to look into products and services like those that you have to offer.
Know how to create a great headline that will help you to draw the attention of customers and media personnel alike.
Know that the press release that you are writing is in reference to something that is newsworthy so that the readers will understand what they are reading is important.
Know that, when you are looking over the press release that you have written, you have accomplished what you set out to do.
By taking the time to read through your press release after knowing that you’ve covered the right events, you’ll find that you are in a position to get more out of each and every press release that you write to market your business.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What Will Help to Ensure Success?
Writing by Brick Marketing on Friday, 23 of May , 2008 at 1:05 pm Leave a comment
When you’re looking into press release writing for your business - whether you work in travel, real estate, coffee, computers or anything and everything in between - it’s important to make an effort to make your campaigns as solid as possible.
Fortunately, there are some basic tips that you can take advantage of while writing press releases - tips that can help you to get the results that you’re looking for
Make sure that the information that you are writing about in a press release is newsworthy; if it’s not, it will be a turn off to editors who may then pay less attention to your big stories.
Make sure that the reader understands what’s in it for them when you are writing a press release.
Make sure that the first paragraph of your press release offers a brief summation of the story: let people know what they will be reading up front.
Make sure that you keep to the facts and keep the press release you are writing clear and concise.
Be sure that you make it easy for editors and readers to contact you to get additional information when they are done reading.
By making sure that you’re writing the best possible press release, you can be sure that readers get something out of it - and that’s a sure fire way to get results.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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The 5 Ws of Press Release Writing
Writing by Brick Marketing on Tuesday, 20 of May , 2008 at 9:23 am Leave a comment
When you’re looking at using press release writing to get the word out about your business and what it has to offer for both current and prospective clients, it’s essential to be sure that you are covering the 5 Ws.
What: What are you writing your press release about.
Who: First, who are you writing the press release for - your target market and second, who you are and what your company stands for.
When: Whether you are releasing a new product or you are focusing on a specific event, it’s important to the reader to know when things are taking place. It’s also important to let editors know when to market your press release.
Where: Where is your business located, where will the event be taking place or where can your customers find the products or services that you have to offer.
Why: In terms of press release writing, the why of your press release should address two points. First, why you want people to know and, second, why they should care about what you have to tell them.
While your press release writing should be formatted correctly and while it’s important to acknowledge what your process is, by focusing your writing on what is in the event/product/service for the reader will take you further.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What Can You Accomplish With It?
Writing by Brick Marketing on Sunday, 18 of May , 2008 at 12:41 pm Leave a comment
There are plenty of business professionals who have heard about the benefits of press release writing for their business; still, it seems as though a fair number of people aren’t entirely sure of what they would be able to accomplish with press release writing.
So, just what can you accomplish with press release writing? In part, it depends on your goals, of course, but:
With press release writing, you can get the word out about products, services, events or changes at your company
With press release writing, you can help to increase your site’s search engine rankings
With press release writing, you’ll find that you are able to increase awareness about your company brand
With press release writing and distribution, you’ll find that you’re able to attract media attention to the important events
With press release writing, you’ll be able to get people talking
In other words, when you are focused on all that you can accomplish with press release writing, you’re going to find that it’s a lot easier to reach all of your company goals - whatever they may be.
The reality is simple: everything that you have heard about what can be accomplished with press release writing can be done - it’s all just a matter of understanding your goals and working to reach them.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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What Your Press Release Must Contain
Writing by Brick Marketing on Friday, 16 of May , 2008 at 3:49 pm Leave a comment
When it comes to press release writing, you’ll find that a lot of the information that you read stresses the same points. This makes sense: while the news that you discuss in your press release will change, the overall format of your press release writing is something that has a number of must-haves.
What must your press release contain?
Notice and release date
It’s important to make sure, when you are writing a press release that members of the media know that it’s a press release and that they know when to release the story. An immediate release can be covered at any time; however, if you’re submitting a press release for an event that’s a month away, you may want to set the release date a little closer to the event so that people don’t forget about it when it comes around.
Contact information
Press release writing is all about getting people curious and wanting to talk with you to learn more; if they don’t know how to reach you, it will be difficult for the press release to do its job.
A strong headline
Some people will tell you that, when it comes to press release writing the headline is something to focus on mroe than anything else. While a strong headline is essential and while you want to be sure that the headline you choose gets noticed, it’s essential that it is relevant to the rest of the press release content.
A strong first paragraph
In the first paragraph of your press release, you are going to want to be sure that you include a strong summary of your press release. Focus on including the who, what, where, when, why and how of your release in the first paragraph so that even by only reading the first paragraph, readers will get the gist of your news.
In addition to those key points, when you’re writing a press release, you’ll want to try to include a relevant quote - something that gives people a little bit more to go on. You’ll want to be sure that you’re giving enough information, but not too much. Mostly, when you’re writing press releases, however, your goal is to attract interest - write to get others’ attention.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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What You Can Do to Get the Word Out
Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 12:50 pm Leave a comment
When it comes to press release writing, times have changed. It used to be that press release writing was all about attracting media attention and getting someone else to run with the story. These days, because the majority of press release distribution takes place online, you’ll find that there are some key elements that will get the word out.
These days, press release writing is all about:
Focusing on the headline. Your headline is going to be the thing that draws in readers; it’s also going to be the thing that attracts media attention. You want to be sure when you are writing a press release that you’re using an attention grabbing headline and that you are able to include the keywords that others will use when they are looking for similar information.
Be sure that you cover all of the news and facts. All media coverage is still about the who, what, where, when, why and how of the story so, even when you’re writing a press release for online distribution it’s important to get all of the details included.
Remember that press release writing is all about getting the word out, not about making a sales pitch. Focus on writing the story, not on making the sale.
Include relevant quotes. You’ll find that, when you cite references within your press release - particularly when you’re quoting people who are recognized - more people will have an interest in what you have to say.
When you are focusing on getting the word out while you are writing a press release - when you focus on what will attract attention and get people talking - you’ll find that you’re able to achieve the successes that you are hoping for.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What is Important
Writing by Brick Marketing on Monday, 12 of May , 2008 at 12:00 pm Leave a comment
When it comes to press release writing, there are a number of thins that are important. Beyond the fact that press releases allow the writer to get the word out about products, services and events, press release writing is important on a number of different levels.
Press release writing is important because:
It encourages songwriters or perform in front of an audience in hopes that other will pick up a story;
It encourages media professionals to show up for the performances in hopes that they will find something to write about; and,
It attracts those singer songwriters who are looking to move beyond where they are.
With press release writing, it is possible to grow as a performer. It is possible to learn more about what talent scouts are looking for and it makes it possible for singer songwriters to learn more about their craft.
When you are looking for a chance to make sure that the media learns more about whom you are and what you can do, making a great impression is essential. Likewise, when it comes to press release writing, what is important is the opportunity to look beyond what is obvious; that’s why press release writing is essential - it allows you to move beyond the obvious,PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Shake Up Your Press Release Writing
Writing by Brick Marketing on Friday, 9 of May , 2008 at 3:13 pm Leave a comment
There are people out there who have the sense that, because there is a set formula for press release writing, they have to just send out the same press release time and time again. There are two issues with this:
Writing more or less the same press release over and over - using a standard paragraph about your company, for example - doesn’t grab a reader’s attention: why would they need to keep reading if they’ve read it before?
Writing more or less the same press release is not going to enhance your search engine rankings - original content is essential, even for press release writing.
In other words, when it comes to press release writing, it’s important to shake things up a bit. Don’t use standard text within the body of your press release. Recognize that you’re writing to different audiences and that, for any given product that could be used within 5 different markets, you have 5 opportunities to spread the word, 5 chances to get the word out.
When you’re sitting down to write a press release, it’s important to think about what you’re doing: it’s important to have a goal and an audience in mind before you pick up your pen or start typing at the keyboard. You can do a lot to shake up your press release writing by staying focused on individual audiences and goals.
Writing by Brick Marketing on Tuesday, 17 of June , 2008 at 12:42 pm Leave a comment
When you are looking into using press release writing as a tool for attracting visitors to your website, customers to your products, attendees to your events or clients to your services, you’re going to find that there are some ways in which press release writing is extremely beneficial to you and some ways in which it can be a little bit frustrating.
Most of the time, however, you’ll find that the frustrations that can come with press release writing all come from a single source: not starting out with a plan already in mind.
When you establish a plan for press release writing - a plan that includes who you want to reach, what you want to say and what you want the end result to be - you will find that a lot of the potential for stress fades. Simply put, the more that you are prepared before you sit down to work on writing a press release, the easier that it is going to be to get the results that you are looking for.
More importantly, however, what you will find is that, when you establish a plan for press release writing, it will quickly become a part of your routine. When you sit down, think out your options and have a strategy in place before you start to write, you’ll be in great shape to real your press release writing goals.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing Can Help You Get Your Site Noticed
Writing by Brick Marketing on Monday, 16 of June , 2008 at 5:37 pm Leave a comment
PRWeb - Press Releases That WorkMarketing a web site is no easy task; there are always going to be changes in the ways that sites are ranked by the search engines and the amount of competition that’s out there. Fortunately, writing press releases can help you to ensure that your site gets noticed.
In part, the simple reason for this is that press release writing is an effective way of getting word out to the media that you have a new site - or you’ve added features or you’ve listed additional products, services or events. Depending on your field of expertise, you’ll find that members of the media (both traditional outlets and online) will see your press release and make a note of it; if it fits with something that they are running a story on or it seems as though your site would appeal to their users, there’s a good chance that they will include your news and direct people to your web site.
Of course, press release writing can also help to ensure that your current and prospective customers are able to find you online. When you write press releases and focus on associating keywords and phrases with your site and you know that you’ve included the right links and landing pages with your message, you’ll find that customers who might not immediately find your web site stand a great chance of finding your press release.
While press release writing in and of itself may not be enough to get you the traffic that you are ultimately looking for, it’s a great way to make sure that you are spreading the word. By writing and distributing press releases when you have relevant news to share, you can be sure that you are able to get the word out and to build your reputation.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing and Establishing Your Brand
Writing by Brick Marketing on Sunday, 15 of June , 2008 at 10:16 am Leave a comment
PRWeb - Press Releases That WorkWhen it comes to business, one of the things that you know is essential - whether you run a small, home-based business of you are involved in a major corporation - is establishing your brand. When you take advantage of press release writing, you will find that you are able to establish your brand - but that doesn’t mean it won’t still take some work.
Press release writing is all about getting the word out about your business; by making an effort to get the word out about your business and to get others talking about your products and services, you will find that you are in a better position to get people familiar with your brand. Whether you focus on a particular market or you are looking into getting media attention across the board, you will find that press release writing can help you to establish your brand.
With press release writing, you will be able to:
Focus on getting other people to talk about your products, services, company or events.
Let the media develop a sense of why they should be interested in what you have to say.
Reach out to both your current and prospective customers and the media to let them know about those things that are important to your business.
Market your business and get people thinking about your company image as a brand.
When you are able to market your business with press release writing and you are looking to establish your brand, you will find that the two goals do not need to be separate: with the right guidance, the right strategy and the right plan, you will find that you are able to accomplish both at the same time. Press release writing can help you to make sure that you are able to push your brand forward - it’s as simple as that.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Writing
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Press Release Writing: Making Sure Your Press Releases Are Newsworthy
Writing by Brick Marketing on Thursday, 12 of June , 2008 at 5:16 pm Leave a comment
PRWeb - Press Releases That WorkWhen you’re looking at press release writing as a chance to build relationships with both members of the traditional media as well as those who are a part of the online media, it is absolutely essential that you focus on events that are newsworthy:
(source)I’ve seen many articles and posts online that advise that you send out a press release for every little thing that might possibly be news for your business. This might be effective if you are only trying to improve your presence online through search engine optimization, but if you’re looking for media coverage this strategy will not work.
I’m assuming the premise behind this advice is that you never know when it’s going to be a slow news day and you just might get picked up. The reality is that following this advice is counterproductive and may be detrimental to your public relations efforts.
Press release writing is a great way to gain publicity, however, the above writer did have it absolutely right: if you’re writing and sending out press releases you’re going to find that if you send out too many that are not really newsworthy, editors, bloggers and others who could run with your story aren’t even going to see that it’s out there. Simply put, when you send out too many press releases that are not newsworthy, when those editors, writers and others see your company name or your name attached to a press release, they aren’t going to bother to look at it - even if the release that you write is extremely newsworthy.
When you focus your press release writing on newsworthy topics - when you make sure that you are focused on keeping your press releases meaningful - you will be able to know that members of the media are going to recognize that you’ve got something to say (even if they don’t run with every story). By keeping your press release writing focused, you’ll be sure that you are in a better position to reach your PR goals.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Some Questions to Ask Yourself
Writing by Brick Marketing on Saturday, 7 of June , 2008 at 11:36 am Leave a comment
PRWeb - Press Releases That WorkWhen it comes to press release writing, you’ll find that you are in a a unique position to promote your business - provided you come at it in the best way possible. Therefore, when it comes to press release writing, you’re going to want to be sure that you are addressing some questions that are important to identifying and reaching your goals.
First, ask yourself how writing the press release is going to help you to reach your business goals - or, specifically, ask yourself which goal you are writing a press release to achieve. If you’re looking to make a sale, your press release is going to be different than if you just want to get the word out about someone who you have brought into the business.
Next, ask yourself who you are trying to reach when you’re writing a press release. Sometimes, your goal is going to be to connect with the conventional media; other times you are going to be writing a press release specifically for a group of custoemrs. When you are able to identify your target audience, you’ll find yourself in a better position to reach them.
Once you know who the audience for your press release, you will find that you are able to address the next question: what’s in it for the reader. When you’re writing a press release, you’ll find that you are able to focus on those key elements that will catch your audience’s attention.
Finally, once you have the attention of your readers, you’re going to want to be sure that your written press release addresses what you want them to do. When you are writing a press release, it’s important to guide the readers so that they know what’s next - it’s as simple as that.
By focusing on your goals, your audience and what’s in it for them and how you want them to respond, you’ll find that you’re able to get more out of the press releases that you write.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Timing Is Everything
Writing by Brick Marketing on Tuesday, 3 of June , 2008 at 4:46 pm Leave a comment
When it comes to press release writing and using press releases to market your business, your products and services or upcoming planned events, you’ll find that there are a number of great benefits - provided you are able to write your press releases at the right time.
When you’re writing, distributing and marketing your business with press releases, you’re going to find that timing is everything. Rather than sending out the news as soon as it happens, you’ll find that you can benefit when it’s closer to the time when your target market will see the benefit.
For example, let’s say that you’re going to be writing a press release about a merger of two companies that both have loyal followings. Though you may want to be sure that the word gets out to customers of both companies, you may want to wait until you’re underway on a project that they can get excited about; however, if your objective is to let others in the industry find out what’s going on, the time may be right.
Timing is critical when it comes to press release writing and the truth of the matter is that there are few people who get it exactly right all of the time. However, when you’re able to focus yourself on your objectives, you’ll find that it’s easier to find the right time for press release writing than it will be if you just sit down to write.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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5 Great Reasons for Press Release Writing
Writing by Brick Marketing on Saturday, 31 of May , 2008 at 8:44 pm Leave a comment
When it comes to press release writing, it’s essential that you are writing a press release about a newsworthy event. Of course, there are different situations that businesses and individuals consider to be newsworthy. The following list include a number of situations in which press release writing is a great way to market your business.
You’re about to host a grand opening event at one of your locations; press release writing can help you to get the word out and to ensure that people learn about it and have the opportunity to attend.
You’ve just brought a big plater into your industry onto your team; press release writing let’s people know about the association.
You’ve just received a great testimonial or endorsement from a celebrity; press release writing lets you let others know about it.
You’ve just broken a sales record and you want let people in the industry know about it; press release writing and targeted distribution can ensure that it happens.
You’re about to launch a product that is more energy efficient and less expensive than the model that you currently offer; press release writing helps others to geel as great about it as you do.
When you know the right reasons for and have the right motivations for press release writing, you’ll find that it’s a lot easier to get your customers and members of your industry interested in what you have going on.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Knowing What Is Important
Writing by Brick Marketing on Sunday, 25 of May , 2008 at 7:43 pm Leave a comment
When it comes to press release writing, it’s essential that you know which points are important - and which you should be focusing a bit less time on. In other words, when you’re going to start writing press releases to market your business, you need to know what points to focus on.
When you’re writing press releases, it’s important to:
Know what keywords you are supposed to be focusing on - which keywords your prospects are going to be using to look into products and services like those that you have to offer.
Know how to create a great headline that will help you to draw the attention of customers and media personnel alike.
Know that the press release that you are writing is in reference to something that is newsworthy so that the readers will understand what they are reading is important.
Know that, when you are looking over the press release that you have written, you have accomplished what you set out to do.
By taking the time to read through your press release after knowing that you’ve covered the right events, you’ll find that you are in a position to get more out of each and every press release that you write to market your business.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What Will Help to Ensure Success?
Writing by Brick Marketing on Friday, 23 of May , 2008 at 1:05 pm Leave a comment
When you’re looking into press release writing for your business - whether you work in travel, real estate, coffee, computers or anything and everything in between - it’s important to make an effort to make your campaigns as solid as possible.
Fortunately, there are some basic tips that you can take advantage of while writing press releases - tips that can help you to get the results that you’re looking for
Make sure that the information that you are writing about in a press release is newsworthy; if it’s not, it will be a turn off to editors who may then pay less attention to your big stories.
Make sure that the reader understands what’s in it for them when you are writing a press release.
Make sure that the first paragraph of your press release offers a brief summation of the story: let people know what they will be reading up front.
Make sure that you keep to the facts and keep the press release you are writing clear and concise.
Be sure that you make it easy for editors and readers to contact you to get additional information when they are done reading.
By making sure that you’re writing the best possible press release, you can be sure that readers get something out of it - and that’s a sure fire way to get results.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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The 5 Ws of Press Release Writing
Writing by Brick Marketing on Tuesday, 20 of May , 2008 at 9:23 am Leave a comment
When you’re looking at using press release writing to get the word out about your business and what it has to offer for both current and prospective clients, it’s essential to be sure that you are covering the 5 Ws.
What: What are you writing your press release about.
Who: First, who are you writing the press release for - your target market and second, who you are and what your company stands for.
When: Whether you are releasing a new product or you are focusing on a specific event, it’s important to the reader to know when things are taking place. It’s also important to let editors know when to market your press release.
Where: Where is your business located, where will the event be taking place or where can your customers find the products or services that you have to offer.
Why: In terms of press release writing, the why of your press release should address two points. First, why you want people to know and, second, why they should care about what you have to tell them.
While your press release writing should be formatted correctly and while it’s important to acknowledge what your process is, by focusing your writing on what is in the event/product/service for the reader will take you further.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What Can You Accomplish With It?
Writing by Brick Marketing on Sunday, 18 of May , 2008 at 12:41 pm Leave a comment
There are plenty of business professionals who have heard about the benefits of press release writing for their business; still, it seems as though a fair number of people aren’t entirely sure of what they would be able to accomplish with press release writing.
So, just what can you accomplish with press release writing? In part, it depends on your goals, of course, but:
With press release writing, you can get the word out about products, services, events or changes at your company
With press release writing, you can help to increase your site’s search engine rankings
With press release writing, you’ll find that you are able to increase awareness about your company brand
With press release writing and distribution, you’ll find that you’re able to attract media attention to the important events
With press release writing, you’ll be able to get people talking
In other words, when you are focused on all that you can accomplish with press release writing, you’re going to find that it’s a lot easier to reach all of your company goals - whatever they may be.
The reality is simple: everything that you have heard about what can be accomplished with press release writing can be done - it’s all just a matter of understanding your goals and working to reach them.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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What Your Press Release Must Contain
Writing by Brick Marketing on Friday, 16 of May , 2008 at 3:49 pm Leave a comment
When it comes to press release writing, you’ll find that a lot of the information that you read stresses the same points. This makes sense: while the news that you discuss in your press release will change, the overall format of your press release writing is something that has a number of must-haves.
What must your press release contain?
Notice and release date
It’s important to make sure, when you are writing a press release that members of the media know that it’s a press release and that they know when to release the story. An immediate release can be covered at any time; however, if you’re submitting a press release for an event that’s a month away, you may want to set the release date a little closer to the event so that people don’t forget about it when it comes around.
Contact information
Press release writing is all about getting people curious and wanting to talk with you to learn more; if they don’t know how to reach you, it will be difficult for the press release to do its job.
A strong headline
Some people will tell you that, when it comes to press release writing the headline is something to focus on mroe than anything else. While a strong headline is essential and while you want to be sure that the headline you choose gets noticed, it’s essential that it is relevant to the rest of the press release content.
A strong first paragraph
In the first paragraph of your press release, you are going to want to be sure that you include a strong summary of your press release. Focus on including the who, what, where, when, why and how of your release in the first paragraph so that even by only reading the first paragraph, readers will get the gist of your news.
In addition to those key points, when you’re writing a press release, you’ll want to try to include a relevant quote - something that gives people a little bit more to go on. You’ll want to be sure that you’re giving enough information, but not too much. Mostly, when you’re writing press releases, however, your goal is to attract interest - write to get others’ attention.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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What You Can Do to Get the Word Out
Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 12:50 pm Leave a comment
When it comes to press release writing, times have changed. It used to be that press release writing was all about attracting media attention and getting someone else to run with the story. These days, because the majority of press release distribution takes place online, you’ll find that there are some key elements that will get the word out.
These days, press release writing is all about:
Focusing on the headline. Your headline is going to be the thing that draws in readers; it’s also going to be the thing that attracts media attention. You want to be sure when you are writing a press release that you’re using an attention grabbing headline and that you are able to include the keywords that others will use when they are looking for similar information.
Be sure that you cover all of the news and facts. All media coverage is still about the who, what, where, when, why and how of the story so, even when you’re writing a press release for online distribution it’s important to get all of the details included.
Remember that press release writing is all about getting the word out, not about making a sales pitch. Focus on writing the story, not on making the sale.
Include relevant quotes. You’ll find that, when you cite references within your press release - particularly when you’re quoting people who are recognized - more people will have an interest in what you have to say.
When you are focusing on getting the word out while you are writing a press release - when you focus on what will attract attention and get people talking - you’ll find that you’re able to achieve the successes that you are hoping for.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What is Important
Writing by Brick Marketing on Monday, 12 of May , 2008 at 12:00 pm Leave a comment
When it comes to press release writing, there are a number of thins that are important. Beyond the fact that press releases allow the writer to get the word out about products, services and events, press release writing is important on a number of different levels.
Press release writing is important because:
It encourages songwriters or perform in front of an audience in hopes that other will pick up a story;
It encourages media professionals to show up for the performances in hopes that they will find something to write about; and,
It attracts those singer songwriters who are looking to move beyond where they are.
With press release writing, it is possible to grow as a performer. It is possible to learn more about what talent scouts are looking for and it makes it possible for singer songwriters to learn more about their craft.
When you are looking for a chance to make sure that the media learns more about whom you are and what you can do, making a great impression is essential. Likewise, when it comes to press release writing, what is important is the opportunity to look beyond what is obvious; that’s why press release writing is essential - it allows you to move beyond the obvious,PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Shake Up Your Press Release Writing
Writing by Brick Marketing on Friday, 9 of May , 2008 at 3:13 pm Leave a comment
There are people out there who have the sense that, because there is a set formula for press release writing, they have to just send out the same press release time and time again. There are two issues with this:
Writing more or less the same press release over and over - using a standard paragraph about your company, for example - doesn’t grab a reader’s attention: why would they need to keep reading if they’ve read it before?
Writing more or less the same press release is not going to enhance your search engine rankings - original content is essential, even for press release writing.
In other words, when it comes to press release writing, it’s important to shake things up a bit. Don’t use standard text within the body of your press release. Recognize that you’re writing to different audiences and that, for any given product that could be used within 5 different markets, you have 5 opportunities to spread the word, 5 chances to get the word out.
When you’re sitting down to write a press release, it’s important to think about what you’re doing: it’s important to have a goal and an audience in mind before you pick up your pen or start typing at the keyboard. You can do a lot to shake up your press release writing by staying focused on individual audiences and goals.
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