tag:blogger.com,1999:blog-76991845947910177022024-03-08T06:56:41.898-08:00PRnigeria:Public relations, Press releases, hottest business news from Nigeria!bankPR: Press releases from Nigerian bankshttp://www.blogger.com/profile/11857145835224870412noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-7699184594791017702.post-39728488361145449632008-06-17T11:38:00.000-07:002008-06-17T11:40:17.348-07:00PRESS RELEASE TECHNOLOGY OF RSS FEED<a href="http://onlinepublicityjournal.com/press-release-technology-of-rss-feeds/2007/12/27/" rel="bookmark">Press Release Technology of RSS Feeds</a><br />Writing by Brick Marketing on Thursday, 27 of December , 2007 at 9:42 am <a title="Comment on Press Release Technology of RSS Feeds" href="http://onlinepublicityjournal.com/press-release-technology-of-rss-feeds/2007/12/27/#respond">Leave a comment</a><br />Press Releases are also thankful for technological breakthroughs. Though they may not be deemed as such, it still remains that RSS feeds pose as another means of distributing press releases, actually pertaining to daily posts we make on blog and web sites. Surely, there will be subscribers to posts of most sites and one thing that they are after are updates and latest posts.<br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>Source:http://www.a1-articledirectory.com/Article/All-You-Need-To-Know-About-Rss/6143To be able to use RSS, you first have to download a software (content management system), by which XML format can be read. The title and, excerpt of the article, and a link to the full article are shown. Other than just text, you can also insert multimedia files in RSS feeds like pictures, videos, mp3s and others. Broadcatching, picturecasting, photocasting, and podcasting are some features you can incorporate into your feed, but will not be discussed in this article.<br />RSS feeds subscription informs these subscribers each time a new post is made. Hence, it is an alarm of sorts. Rather than obliging patrons to keep on coming back, they can get a bird’s eye view of the post through these RSS feeds.<br />You must remember that not all posts may be of interest to people. Press release distribution can work well with RSS feeds as well since once sites are updated, they show these new posts which may solicit a visit to the source site to which it is hosted.<br />Just imagine the number of potential subscribers you have that will keep on coming back each time you make an update. Rather than hope for the best, one update is broadcasted through the web and once they see it, expect the traffic to rise so that they can see what the latest feeds are. Doesn’t this scenario cater to the same approach when press releases are composed and segregated? Lesser work but better opportunities, that is what RSS feeds have to offer for sites aching for attention and traffic. <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Technology of RSS Feeds" href="http://onlinepublicityjournal.com/press-release-technology-of-rss-feeds/2007/12/27/#respond">Leave a comment</a><br />Category: <a title="View all posts in RSS Feeds" href="http://onlinepublicityjournal.com/category/rss-feeds/" rel="category tag">RSS Feeds</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-technology-of-rss-feeds/2007/12/27/_title=Press_Release_Technology_of_RSS_Feeds?ref=/category/getting-sales/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-technology-of-rss-feeds/2007/12/27/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-technology-of-rss-feeds/2007/12/27/_title=Press_Release_Technology_of_RSS_Feeds?ref=/category/getting-sales/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-technology-of-rss-feeds/2007/12/27/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/rss-feeds-will-always-keep-you-up-to-date/2007/12/03/" rel="bookmark">RSS Feeds Will always Keep you Up to Date</a><br />Writing by Brick Marketing on Monday, 3 of December , 2007 at 11:44 am <a title="Comment on RSS Feeds Will always Keep you Up to Date" href="http://onlinepublicityjournal.com/rss-feeds-will-always-keep-you-up-to-date/2007/12/03/#respond">Leave a comment</a><br />We have all heard of RSS feeds, Really Simple Syndication. What does it do? Well for one, it keeps you up to date with any new content or actions that the web may have undergone. People who usually subscribe to such sites are pretty much interested in what they have to offer further.<br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>Rather than having to check on the site frequently for any new developments, RSS feeds can help alert them in times when the site does have pages. It is actually a whole lot easier for people to use rather than having to visit the page everyday and wait for it to load to find out if something new is in store for them.<br />(<a onclick="javascript:urchinTracker('/outbound/www.whatisrss.com/?ref=/category/getting-sales/');" href="http://www.whatisrss.com/">Source</a>) RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.<br />With RSS feeds, never again will you have to go through the troubles of overlooking updates on blog sites and web sites for updates. RSS will do the job for you. All you need to get these RSS feeds are RSS Readers which are available anywhere in the web today.<br />You may say that life just got easier with the RSS technology and you simply have to lay back and wait for any new developments from hereon.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on RSS Feeds Will always Keep you Up to Date" href="http://onlinepublicityjournal.com/rss-feeds-will-always-keep-you-up-to-date/2007/12/03/#respond">Leave a comment</a><br />Category: <a title="View all posts in RSS Feeds" href="http://onlinepublicityjournal.com/category/rss-feeds/" rel="category tag">RSS Feeds</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/rss-feeds-will-always-keep-you-up-to-date/2007/12/03/_title=RSS_Feeds_Will_always_Keep_you_Up_to_Date?ref=/category/getting-sales/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/rss-feeds-will-always-keep-you-up-to-date/2007/12/03/&title=RSS">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/rss-feeds-will-always-keep-you-up-to-date/2007/12/03/_title=RSS_Feeds_Will_always_Keep_you_Up_to_Date?ref=/category/getting-sales/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/rss-feeds-will-always-keep-you-up-to-date/2007/12/03/&title=RSS">Digg</a><br /><a href="http://onlinepublicityjournal.com/use-your-own-rss-feeds-to-promote-your-press-releases/2007/11/24/" rel="bookmark">Use Your Own RSS Feeds To Promote Your Press Releases</a><br />Writing by Brick Marketing on Saturday, 24 of November , 2007 at 10:56 am <a title="Comment on Use Your Own RSS Feeds To Promote Your Press Releases" href="http://onlinepublicityjournal.com/use-your-own-rss-feeds-to-promote-your-press-releases/2007/11/24/#respond">Leave a comment</a><br />If you have a popular blog you can promote your own press releases through your blog’s RSS feed using a WordPress plugin by <a onclick="javascript:urchinTracker('/outbound/www.smackfoo.com/plugins/sig2feed?ref=/category/getting-sales/');" href="http://www.smackfoo.com/plugins/sig2feed" target="new">Smackfoo.com</a>. The plugin is called Sig2Feed. It’s real easy to use.<br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>All you do is add the plugin to your plugins folder and activate it. Click on the manage signature link and add your signature to the RSS feed. Whenever you distribute a new press release, add a link to that press release in your RSS signature feed using a key phrase that focuses on selling a benefit in order to get the click through. You might use a phrase like one of these:<br />Find Out What All The Buzz Is About<br />Member Of The Press? See Us In The News …<br />Media Alert: (Company Name) Hits The Newswire<br />If you know you have a lot of media people subscribed to your blog then this is a unique way to attract attention to your press releases after you’ve distributed them to your favorite press release distribution website.<br />Another way you can promote your press release is simply to use the title of the press release itself and link it to the press release online. If the press release title you’ve used is catchy and attention-getting then it will get the click through. Try it.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Use Your Own RSS Feeds To Promote Your Press Releases" href="http://onlinepublicityjournal.com/use-your-own-rss-feeds-to-promote-your-press-releases/2007/11/24/#respond">Leave a comment</a><br />Category: <a title="View all posts in RSS Feeds" href="http://onlinepublicityjournal.com/category/rss-feeds/" rel="category tag">RSS Feeds</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/use-your-own-rss-feeds-to-promote-your-press-releases/2007/11/24/_title=Use_Your_Own_RSS_Feeds_To_Promote_Your_Press_Releases?ref=/category/getting-sales/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/use-your-own-rss-feeds-to-promote-your-press-releases/2007/11/24/&title=Use">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/use-your-own-rss-feeds-to-promote-your-press-releases/2007/11/24/_title=Use_Your_Own_RSS_Feeds_To_Promote_Your_Press_Releases?ref=/category/getting-sales/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/use-your-own-rss-feeds-to-promote-your-press-releases/2007/11/24/&title=Use">Digg</a><br /><a href="http://onlinepublicityjournal.com/rss-feeds-for-local-distribution/2007/11/10/" rel="bookmark">RSS Feeds For Local Distribution</a><br />Writing by Brick Marketing on Saturday, 10 of November , 2007 at 10:46 am <a title="Comment on RSS Feeds For Local Distribution" href="http://onlinepublicityjournal.com/rss-feeds-for-local-distribution/2007/11/10/#respond">Leave a comment</a><br />Do you own a local business? Are you trying to get the attention of your local media? RSS feeds can help you do that.<br />If you know that the local media come to your website for information on your industry and to learn more about your particular niche area, you can get more mileage out of your press releases by subscribing to them through RSS and running them through your own website. Here’s how you do it.<br />Write your press release<br />Distribute your press release to <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986">PRWeb Press Release Newswire</a><br />Go to <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986">PRWeb Press Release Newswire</a> and find the RSS feed for your press releases<br />Copy the RSS feed code<br />Insert the RSS feed code into the code on the web page you want that feed to run on<br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a><br />When local media people visit your website to look for information on your company and your industry, they’ll see all your press releases right there in one spot. Have that page labeled clearly “For The Media” or something similar to get them to visit that page more often.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on RSS Feeds For Local Distribution" href="http://onlinepublicityjournal.com/rss-feeds-for-local-distribution/2007/11/10/#respond">Leave a comment</a><br />Category: <a title="View all posts in RSS Feeds" href="http://onlinepublicityjournal.com/category/rss-feeds/" rel="category tag">RSS Feeds</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/rss-feeds-for-local-distribution/2007/11/10/_title=RSS_Feeds_For_Local_Distribution?ref=/category/getting-sales/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/rss-feeds-for-local-distribution/2007/11/10/&title=RSS">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/rss-feeds-for-local-distribution/2007/11/10/_title=RSS_Feeds_For_Local_Distribution?ref=/category/getting-sales/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/rss-feeds-for-local-distribution/2007/11/10/&title=RSS">Digg</a><br /><a href="http://onlinepublicityjournal.com/rss-feeds-press-releases-on-steroids/2007/10/30/" rel="bookmark">RSS Feeds: Press Releases On Steroids</a><br />Writing by Brick Marketing on Tuesday, 30 of October , 2007 at 11:30 am <a title="Comment on RSS Feeds: Press Releases On Steroids" href="http://onlinepublicityjournal.com/rss-feeds-press-releases-on-steroids/2007/10/30/#respond">Leave a comment</a><br />RSS feeds are all the rage. They can be used on blogs, websites, podcasts, videos, and even press releases. One way to make the most of RSS feeds is to submit your press release to a press release distribution website that uses RSS feeds for distribution. That’s one way. It’s not the only way.<br />Another way you can use RSS feeds is to put your press releases on your own website with an RSS feed so that your traffic can subscribe directly to your press releases on your own website. This strategy works great for local businesses with a large number of media that might be interested in your press releases. You can add a media kit page to your website and upload all press releases to your media page, then invite all your local media persons to subscribe to your RSS feed. That way, they get every press release you write without the hassle of having to go look for it.<br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on RSS Feeds: Press Releases On Steroids" href="http://onlinepublicityjournal.com/rss-feeds-press-releases-on-steroids/2007/10/30/#respond">Leave a comment</a><br />Category: <a title="View all posts in RSS Feeds" href="http://onlinepublicityjournal.com/category/rss-feeds/" rel="category tag">RSS Feeds</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/rss-feeds-press-releases-on-steroids/2007/10/30/_title=RSS_Feeds_Press_Releases_On_Steroids?ref=/category/getting-sales/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/rss-feeds-press-releases-on-steroids/2007/10/30/&title=RSS">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/rss-feeds-press-releases-on-steroids/2007/10/30/_title=RSS_Feeds_Press_Releases_On_Steroids?ref=/category/getting-sales/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/rss-feeds-press-releases-on-steroids/2007/10/30/&title=RSS">Digg</a><br /><a href="http://onlinepublicityjournal.com/how-to-target-rss-subscribers/2007/10/18/" rel="bookmark">How To Target RSS Subscribers</a><br />Writing by Brick Marketing on Thursday, 18 of October , 2007 at 9:28 am <a title="Comment on How To Target RSS Subscribers" href="http://onlinepublicityjournal.com/how-to-target-rss-subscribers/2007/10/18/#respond">Leave a comment</a><br />When it comes to press release distribution, there is more than one way to get the word out, create the buzz, or get the attention you crave for your business. One often overlooked way to ensure you get the attention your business needs is through RSS feeds.<br /><a title="pr web press release newswire" onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986">PR Web Press Release Newswire</a> has a load of RSS feeds that media persons can subscribe to. Chances are, media professionals you want to target with your press release subscribe to one or more of these feeds. It seems to reason then that if you want to ensure that they see your press release, that you target the RSS they will receive automatically. That’s easier said than done, however.<br />Targeting the RSS Feed of Choice<br />To target an RSS feed successfully, you need to know which feed to target. <a title="pr web press release newswire" onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986">PR Web Press Release Newswire</a> has its RSS feeds categorized in two ways: By industry or topic and by MSA. You may benefit by targeting more than one RSS feed so it helps to know how they are organized.The trick to ensuring that your press release is included in the RSS feed you want to target is with optimization. If you are targeting a particular MSA, for instance, you need to ensure that that name of that MSA is included often enough in your press release to ensure that it is picked up by that feed. For instance, to target the Allentown-Bethlehem-Easton, PA area then you should include that phrase in your press release three or four times. If your business is located in Easton, PA, instead of just listing Easton you could mention the Allentown-Bethlehem-Easton, PA area. Of course, when you list your business’s address then you’ll only include Easton, but by including the entire area name you know that you are targeting that RSS feed.The same principle applies to industry feeds. But you must be more subtle. A <a title="press release" onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002262001986">press release</a> targeting Art Entertainment: Music Downloads IPOD MP3 will appear awkward so choose one phrase within that name and optimize your press release around that phrase. For instance, you could target the phrase “music downloads” and that will get you sufficient attention to be included in the RSS feed that you are targeting.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on How To Target RSS Subscribers" href="http://onlinepublicityjournal.com/how-to-target-rss-subscribers/2007/10/18/#respond">Leave a comment</a><br />Category: <a title="View all posts in RSS Feeds" href="http://onlinepublicityjournal.com/category/rss-feeds/" rel="category tag">RSS Feeds</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/how-to-target-rss-subscribers/2007/10/18/_title=How_To_Target_RSS_Subscribers?ref=/category/getting-sales/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/how-to-target-rss-subscribers/2007/10/18/&title=How" target="">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/how-to-target-rss-subscribers/2007/10/18/_title=How_To_Target_RSS_Subscribers?ref=/category/getting-sales/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/how-to-target-rss-subscribers/2007/10/18/&title=How" target="">Digg</a><br /><a href="http://onlinepublicityjournal.com/rss-feeds-how-to-make-the-most-of-them/2007/10/11/" rel="bookmark">RSS Feeds: How To Make The Most Of Them</a><br />Writing by Brick Marketing on Thursday, 11 of October , 2007 at 9:23 am <a title="Comment on RSS Feeds: How To Make The Most Of Them" href="http://onlinepublicityjournal.com/rss-feeds-how-to-make-the-most-of-them/2007/10/11/#respond">Leave a comment</a><br />One of the most powerful ways to distribute your press releases is through RSS feeds.<br />RSS stands for Really Simple Syndication. It’s been around for a few years now and people have used RSS to distribute their website content, articles, newsletters, and blog content. Now you can distribute your press releases through RSS as well.<br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=0058730022620019?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=0058730022620019">PRWeb</a>, the largest press release distribution website online, has RSS feeds in more categories than you can imagine. From Post-911 America to Weather, anyone can subscribe to the RSS feed of choice - even to multiple RSS feeds if they wish. The options are awesome.<br />Rather than simply subscribe to the feeds through your email application, PRWeb allows users to subscribe to RSS feeds using the news reader of their choice, including<br />Google<br />Yahoo<br />My MSN<br />Netvibes<br />Typepad<br />And users can add a feed to their website<br />If you target your press release just right, you can actually encourage the syndication of your release through PRWeb’s RSS feeds. The trick is in the SEO and category selection. To see which categories are available for syndication at PRWeb, <a onclick="javascript:urchinTracker('/outbound/www.prweb.com/rss.php?ref=/category/getting-sales/');" href="http://www.prweb.com/rss.php">click here</a>. Now, you can expand the reach of your press releases through RSS by careful selection and targeting of your press releases. Only at <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=0058730022620019?ref=/category/getting-sales/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=0058730022620019">PRWeb</a>.bankPR: Press releases from Nigerian bankshttp://www.blogger.com/profile/11857145835224870412noreply@blogger.com0tag:blogger.com,1999:blog-7699184594791017702.post-60908327361639783852008-06-17T11:35:00.000-07:002008-06-17T11:37:03.917-07:00GETTING SALES FROM PRESS RELEASES<a href="http://onlinepublicityjournal.com/getting-sales-a-business-priority-but-not-a-press-release-priority/2008/04/20/" rel="bookmark">Getting Sales: A Business Priority, But not a Press Release Priority</a><br />Writing by Brick Marketing on Sunday, 20 of April , 2008 at 11:05 am <a title="Comment on Getting Sales: A Business Priority, But not a Press Release Priority" href="http://onlinepublicityjournal.com/getting-sales-a-business-priority-but-not-a-press-release-priority/2008/04/20/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When you are in business, one of the things that you’re going to want to be sure of is that you are able to get the sales that you need to grow your business: that’s given. The challenge comes when you think that getting sales is a priority when you write a press release.<br />Press release writing, in and of itself, is not about getting sales. Press release writing is all about getting the word out about something newsworthy. Get the word out about your business and changes that you’re making; get the word out about what makes your products or services unique; let people know about the events that you have coming up that you want them to attend.<br />Keep in mind what your priorities are, but, when you’re writing press releases for your business, make sure that you are also thinking about the priorities of your audience. Editors are looking for what will help them to increase revenue; writers are looking for a hot story - something that they can move forward with. The goals that they have when they start looking at your press releases isn’t to help you get sales - it’s about the paper and reaching out to their readers.<br />Therefore, when you’re sending out a press release, make sure that you are helping those who are reading your press releases to reach their goals; ultimately, when you do, you’ll find that you’re able to achieve your business goals as well. You’ll find that getting sales follows when your press releases help the media to reach their goals as well.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Getting Sales: A Business Priority, But not a Press Release Priority" href="http://onlinepublicityjournal.com/getting-sales-a-business-priority-but-not-a-press-release-priority/2008/04/20/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/getting-sales-a-business-priority-but-not-a-press-release-priority/2008/04/20/_title=Getting_Sales_A_Business_Priority_But_not_a_Press_Release_Priority?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/getting-sales-a-business-priority-but-not-a-press-release-priority/2008/04/20/&title=Getting">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/getting-sales-a-business-priority-but-not-a-press-release-priority/2008/04/20/_title=Getting_Sales_A_Business_Priority_But_not_a_Press_Release_Priority?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/getting-sales-a-business-priority-but-not-a-press-release-priority/2008/04/20/&title=Getting">Digg</a><br /><a href="http://onlinepublicityjournal.com/getting-sales-why-you-shouldnt-leave-sales-up-to-your-press-release/2008/04/06/" rel="bookmark">Why You Shouldn’t Leave Sales Up to Your Press Release</a><br />Writing by Brick Marketing on Sunday, 6 of April , 2008 at 11:14 am <a title="Comment on Why You Shouldn’t Leave Sales Up to Your Press Release" href="http://onlinepublicityjournal.com/getting-sales-why-you-shouldnt-leave-sales-up-to-your-press-release/2008/04/06/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When you write a press release, getting sales may be your ultimate goal. However, it is essential that you don’t rely of your press releases to make the sales.<br />The goals of writing a solid press release should be to get the information out there - the information that people are already looking for. You can do that by optimizing the content of your press release around the search terms that they are using to find information they’re looking for. You can also word your press release to build excitement around your products and services - an excitement that leads readers to head to your website to learn even more and, ultimately, to buy your products or services.<br />Getting sales, however, should not be simply a matter of optimizing your press releases - just as getting sales shouldn’t be all about marketing your website with articles or print advertising. Getting sales is something that is the result of solid marketing, optimized websites, accurate sales pitches and good selling technique and customer service.<br />Finally, another great reason why you shouldn’t leave sales up to your press releases is a very basic one: getting sales isn’t what press releases are designed for. Press releases are meant to get information and attention for your products, and they will not be effective if you focus on getting sales rather than getting the word out.<br />Will sales come from using press releases effectively? Absolutely - provided the rest of the pieces are in place as well. Focus on the big picture; understand what press releases are all about. Getting sales will follow.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Why You Shouldn’t Leave Sales Up to Your Press Release" href="http://onlinepublicityjournal.com/getting-sales-why-you-shouldnt-leave-sales-up-to-your-press-release/2008/04/06/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/getting-sales-why-you-shouldnt-leave-sales-up-to-your-press-release/2008/04/06/_title=Why_You_Shouldn_8217_t_Leave_Sales_Up_to_Your_Press_Release?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/getting-sales-why-you-shouldnt-leave-sales-up-to-your-press-release/2008/04/06/&title=Why">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/getting-sales-why-you-shouldnt-leave-sales-up-to-your-press-release/2008/04/06/_title=Why_You_Shouldn_8217_t_Leave_Sales_Up_to_Your_Press_Release?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/getting-sales-why-you-shouldnt-leave-sales-up-to-your-press-release/2008/04/06/&title=Why">Digg</a><br /><a href="http://onlinepublicityjournal.com/getting-sales-understanding-keywords-and-press-releases/2008/04/03/" rel="bookmark">Understanding Keywords and Press Releases</a><br />Writing by Brick Marketing on Thursday, 3 of April , 2008 at 8:18 am <a title="Comment on Understanding Keywords and Press Releases" href="http://onlinepublicityjournal.com/getting-sales-understanding-keywords-and-press-releases/2008/04/03/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a><br />When one of the goals that you have for your press releases is getting sales, you’re going to need to be aware of a few things. First, there’s that ever-important rule that is often stressed: your press release is about publicity and marketing and is not meant to be a sales pitch. Second, there is the importance of understanding keywords.<br />So how do you go about getting sales when you’re not making a sales pitch?<br />One step is to make an effort to really understand your products or services before you start selling them. When you know that you have to offer, it’s easier to market it. It’s also easier to understand which keywords you should use in your press releases (hint: you want to be sure that you’re optimizing your press releases around the keywords that your prospects will be using).<br />It’s the keywords that you optimize your press release for that will help to spread the word about your products. Couple just enough information with links to the right landing page and you’ll be in a better position to get the sales that you’re looking for: you’ll be able to capture your audience’s attention, and to get them wanting more.<br />Keep in mind, the sales don’t come exclusively because of the keywords that you use. Getting sales isn’t simply the result of writing press releases. Getting sales is about the combination of tools that you use to market your company’s products and services.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Understanding Keywords and Press Releases" href="http://onlinepublicityjournal.com/getting-sales-understanding-keywords-and-press-releases/2008/04/03/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/getting-sales-understanding-keywords-and-press-releases/2008/04/03/_title=Understanding_Keywords_and_Press_Releases?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/getting-sales-understanding-keywords-and-press-releases/2008/04/03/&title=Understanding">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/getting-sales-understanding-keywords-and-press-releases/2008/04/03/_title=Understanding_Keywords_and_Press_Releases?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/getting-sales-understanding-keywords-and-press-releases/2008/04/03/&title=Understanding">Digg</a><br /><a href="http://onlinepublicityjournal.com/getting-sales-means-attracting-buyers-to-your-website/2008/03/16/" rel="bookmark">Getting Sales Means Attracting Buyers to Your Website</a><br />Writing by Brick Marketing on Sunday, 16 of March , 2008 at 11:25 am <a title="Comment on Getting Sales Means Attracting Buyers to Your Website" href="http://onlinepublicityjournal.com/getting-sales-means-attracting-buyers-to-your-website/2008/03/16/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a><br />When you’re looking for ways of getting sales and you’re marketing your business with press releases, the key focus that you need to have is determining what it’s going to take to get buyers to your website. After all, if you are not attracting buyers, getting sales just isn’t something that’s going to happen - not on an increased level anyway.<br />So how can you attract buyers to your website using press releases?<br />The first thing that you can do is to make sure that the press releases you’re submitting online are optimized for the search engines: you need to be sure that those who are searching for products and services like yours will be able to find your releases and the links back to your website.<br />The next thing that you can do is to tailor your press releases to the type of buyer that you want to attract. If you want to be sure that you’re attracting sports enthusiasts (as an example), be sure that you’re appealing to them in the way that you write your press release; create an alternative press release to target other buyers.<br />When you are able to be sure that the word is getting out about your products and services, the key is to make sure that you’re doing your part. Write press releases, attract attention and getting sales will follow.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Getting Sales Means Attracting Buyers to Your Website" href="http://onlinepublicityjournal.com/getting-sales-means-attracting-buyers-to-your-website/2008/03/16/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/getting-sales-means-attracting-buyers-to-your-website/2008/03/16/_title=Getting_Sales_Means_Attracting_Buyers_to_Your_Website?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/getting-sales-means-attracting-buyers-to-your-website/2008/03/16/&title=Getting">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/getting-sales-means-attracting-buyers-to-your-website/2008/03/16/_title=Getting_Sales_Means_Attracting_Buyers_to_Your_Website?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/getting-sales-means-attracting-buyers-to-your-website/2008/03/16/&title=Getting">Digg</a><br /><a href="http://onlinepublicityjournal.com/what-does-it-take-to-get-sales-with-your-press-releases/2008/02/09/" rel="bookmark">What Does it Take to Get Sales with Your Press Releases?</a><br />Writing by Brick Marketing on Saturday, 9 of February , 2008 at 7:30 am <a title="Comment on What Does it Take to Get Sales with Your Press Releases?" href="http://onlinepublicityjournal.com/what-does-it-take-to-get-sales-with-your-press-releases/2008/02/09/#respond">Leave a comment</a><br />Submitting press releases to a number of online sources is a great way to market your business, sure; but are you really content with building links? Wouldn’t getting sales be a whole lot better?<br />Conventionally, getting sales with press releases wasn’t really the goal. With a traditional press release, the goal is to get the media to pick up the story and to talk about your product or service. The reason for that is remarkably simple: people tend to trust what they see on TV, hear on the radio and read about in the local newspaper (it’s for this same reason why designers pay celebrities to wear their clothing - it influences the buyers).<br />Online press releases can be used a little bit differently for getting sales. Because you can focus on a targeted keyword or keyphrase, because you can tie your products and services to your local area to help attract attention and because online press releases can be seen by anyone, you can attract prospective buyers along with the media. If you grab and hold their attention, you’ll find that there are clicks through to your website, and those clicks help with getting sales as well.<br />So what does it take to get sales with your press releases? The first step is to write for an online audience - which means balancing the content with search engine optimization so that readers and the search engines see it as valuable. Include enough details to get readers excited enough to want to know more - and then make them take action to get that extra info. Be confident, clear, concise and just casual enough that it doesn’t sound like your only goal is getting sales.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on What Does it Take to Get Sales with Your Press Releases?" href="http://onlinepublicityjournal.com/what-does-it-take-to-get-sales-with-your-press-releases/2008/02/09/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/what-does-it-take-to-get-sales-with-your-press-releases/2008/02/09/_title=What_Does_it_Take_to_Get_Sales_with_Your_Press_Releases??ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/what-does-it-take-to-get-sales-with-your-press-releases/2008/02/09/&title=What">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/what-does-it-take-to-get-sales-with-your-press-releases/2008/02/09/_title=What_Does_it_Take_to_Get_Sales_with_Your_Press_Releases??ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/what-does-it-take-to-get-sales-with-your-press-releases/2008/02/09/&title=What">Digg</a><br /><a href="http://onlinepublicityjournal.com/testimonials-help-when-it-comes-to-getting-sales/2008/01/30/" rel="bookmark">Testimonials Help When It Comes to Getting Sales</a><br />Writing by Brick Marketing on Wednesday, 30 of January , 2008 at 9:54 am <a title="Comment on Testimonials Help When It Comes to Getting Sales" href="http://onlinepublicityjournal.com/testimonials-help-when-it-comes-to-getting-sales/2008/01/30/#respond">Leave a comment</a><br />When you’re writing press releases and your ultimate goal is getting sales, there’s one element that not everyone seems to consider: the use of testimonials. Including testimonials is a sure-fire way of showing that the product or service that you think is so great is something that others think is worthwhile as well.<br />Of course, using testimonials within a press release to increase your sales (and the interest that you get from publishers who read your press release) is going to mean that you need feedback on the products of services that you’re promoting. And that’s going to mean making sure that you already have had contact with people who have had a great response.<br />For example, let’s say that your press release is announcing an award or commendation that your customer service department has received. In your press release about the commendation, be sure to include (with permission) a statement from the group sponsoring the award or the person who nominated your company for it about what makes your service so great. It’s easy to convert interested prospects into paying customers when they feel comfortable with your service department - it takes away their reluctance to buy.<br />Or, as another example, let’s say that you’ve developed a new product and you’re ready to write a press release about it. If someone who has tested the product has an established reputation, their endorsement can lead to increased sales once the product is on the market. Chances are good that you’ve seen examples of this every day: go into any bookstore, and you’ll see that most novels by new authors have quotes from people who are established with a great reputation on the cover to convince buyers that it will be worth reading.<br />In order for testimonials to help with getting sales, you’ll want to be sure, of course that they are favorable. It helps to have the testimonial come for someone whose name will be recognized - at least to some of those individuals who will take that press release ad turn it into a story. Always be sure that you have permission to use the testimonial, and make sure that your product takes center stage - in other words, getting sales should be about the product or service, not just the endorsement.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Testimonials Help When It Comes to Getting Sales" href="http://onlinepublicityjournal.com/testimonials-help-when-it-comes-to-getting-sales/2008/01/30/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/testimonials-help-when-it-comes-to-getting-sales/2008/01/30/_title=Testimonials_Help_When_It_Comes_to_Getting_Sales?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/testimonials-help-when-it-comes-to-getting-sales/2008/01/30/&title=Testimonials">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/testimonials-help-when-it-comes-to-getting-sales/2008/01/30/_title=Testimonials_Help_When_It_Comes_to_Getting_Sales?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/testimonials-help-when-it-comes-to-getting-sales/2008/01/30/&title=Testimonials">Digg</a><br /><a href="http://onlinepublicityjournal.com/getting-sales-from-your-press-release/2008/01/26/" rel="bookmark">Getting Sales from Your Press Release</a><br />Writing by Brick Marketing on Saturday, 26 of January , 2008 at 1:52 pm <a title="Comment on Getting Sales from Your Press Release" href="http://onlinepublicityjournal.com/getting-sales-from-your-press-release/2008/01/26/#respond">Leave a comment</a><br />Writing press releases isn’t just to attract publicity, ultimately, you want to be able to use your press release to get sales.<br />That means that, even though you’ll still focus on many of the same elements while you’re writing, you’ll need to look at things a little bit differently.<br />You’ll want to take the time to prepare carefully. Gain an understanding about your company, about what you’re hoping to accomplish. Focus on what you want people to know about your business and what really makes you “tick.”<br />Get organized. When your goal is to get sales, you’ll need to make sure that you not only have the right information readily available, but that you present it in a way that guides the readers to write an article and pick up your release so that it leads their readers as well.<br />Once you’re prepared and organized, you’re going to want to write a first draft. The first draft that you create is basically a chance to get out everything that you want to say. Then you’ll start cleaning it up in your second draft. Not only will you focus on creating a stronger headline, but you may find yourself moving some details around, re-wording.<br />Finally, before you submit the press release (or releases) that you’re hoping will bring sales, let some other people look it over and listen to their opinions. Ask them what it inspires for them, see if it gets them excited. If after talking with them you don’t feel that everything’s quite right, try again: it’s worth getting it right.<br />You first few press releases may not help with getting sales - or they may help some but not as much as you’d hoped. Be willing to learn, grow, and don’t give up: as you use press releases more successfully, the sales are sure to follow.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Getting Sales from Your Press Release" href="http://onlinepublicityjournal.com/getting-sales-from-your-press-release/2008/01/26/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/getting-sales-from-your-press-release/2008/01/26/_title=Getting_Sales_from_Your_Press_Release?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/getting-sales-from-your-press-release/2008/01/26/&title=Getting">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/getting-sales-from-your-press-release/2008/01/26/_title=Getting_Sales_from_Your_Press_Release?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/getting-sales-from-your-press-release/2008/01/26/&title=Getting">Digg</a><br /><a href="http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/" rel="bookmark">Is Your Press Release Getting Sales?</a><br />Writing by Brick Marketing on Monday, 7 of January , 2008 at 12:55 pm <a title="Comment on Is Your Press Release Getting Sales?" href="http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/#respond">Leave a comment</a><br />When you’re in business and you’re doing everything that you can to draw attention to what you do and what you have to offer, the goal isn’t marketing; the goal is getting sales. So look at what you’re doing - specifically, look at your press releases and see whether or not they are helping you to get sales.<br />Some of you will see that, sure, you’re getting a few more sales because of the press releases you’ve sent out, but think that you could be doing more. Some of you will look at them and wonder why you’ve sent them at all. Finally, it’s probably a safe bet that some folks reading along won’t have sent out a press release at all.<br />Whether you’re working on your first press release or you’ve been sending them out for years - to the news media and online - there are some standards, some key points that will help you to accomplish more with each press release you send.<br />Make sure you’re using the right format when your release is written.<br />Make sure that your press releases are news worthy.<br />Get the reader’s attention right away.<br />Get readers excited about the product or service you’re announcing.<br />Direct people to the website or phone number they need to get more information.<br />Know and use the keywords and key phrases that your customers will use when they search.<br />That’s 6 steps - 6 easy steps - that can help you to use your press releases for getting more sales. At the very least, they are 6 steps that will help draw traffic to your site. Make sure that when folks follow the links they’re landing on a great page and that they have plenty of chances to act. Remember it’s not a sale until it’s closed.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Is Your Press Release Getting Sales?" href="http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a>, <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a>, <a title="View all posts in Creating a Buzz" href="http://onlinepublicityjournal.com/category/creating-a-buzz/" rel="category tag">Creating a Buzz</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/_title=Is_Your_Press_Release_Getting_Sales??ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/&title=Is">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/_title=Is_Your_Press_Release_Getting_Sales??ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/&title=Is">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-releases-help-sales-outsell-competitors/2007/12/23/" rel="bookmark">Press Releases Help Sales Outsell Competitors</a><br />Writing by Brick Marketing on Sunday, 23 of December , 2007 at 10:36 am <a title="Comment on Press Releases Help Sales Outsell Competitors" href="http://onlinepublicityjournal.com/press-releases-help-sales-outsell-competitors/2007/12/23/#respond">Leave a comment</a><br />In today’s competitive world, turning to various promotional practices such as press releases can be the key towards <a onclick="javascript:urchinTracker('/outbound/www.prwebdirect.com/pressreleasetips.php_format?ref=/category/press-release-writing/');" href="http://www.prwebdirect.com/pressreleasetips.php#format">getting sales</a> and outwitting the competition. The key for most sales people today is to make sure that they advance over the rest using the known resources and tools made available to them today. It just so happens that press releases are one of them.<br />Indeed, a desperate salesperson will need all the advertising and promotional tools he can get to achieve his goal in getting sales to reach his quota. Ideally, most sales people are given a specific quota to reach. Normally, this is the measuring stick to see if they are indeed fit for the job and have a future in this line or profession.<br />(<a onclick="javascript:urchinTracker('/outbound/www.articlebiz.com/article/117458-1-the-best-methods-to-outsell-your-competition/?ref=/category/press-release-writing/');" href="http://www.articlebiz.com/article/117458-1-the-best-methods-to-outsell-your-competition/">Source</a>) The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made to influence the decision making of the customer in favor of the company.<br />There are many methods to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.<br />Most sales teams will resort to anything just to get a sale and get one over the rest. Press releases are just one of the things that can help in <a onclick="javascript:urchinTracker('/outbound/www.prwebdirect.com/pressreleasetips.php_format?ref=/category/press-release-writing/');" href="http://www.prwebdirect.com/pressreleasetips.php#format">getting sales</a> to meet their quota. There are a lot of other things that people can turn to as well. But just remember, leaving a mark in the eyes of people through efficient press release writing can already go a long way. It is best to see what impact it can do before turning to other strategies to help boost a company’s operational performance in achieving its goals. <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Releases Help Sales Outsell Competitors" href="http://onlinepublicityjournal.com/press-releases-help-sales-outsell-competitors/2007/12/23/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-releases-help-sales-outsell-competitors/2007/12/23/_title=Press_Releases_Help_Sales_Outsell_Competitors?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-releases-help-sales-outsell-competitors/2007/12/23/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-releases-help-sales-outsell-competitors/2007/12/23/_title=Press_Releases_Help_Sales_Outsell_Competitors?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-releases-help-sales-outsell-competitors/2007/12/23/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/the-mission-of-getting-sales-with-press-releases/2007/12/18/" rel="bookmark">The Mission of Getting Sales with Press Releases</a><br />Writing by Brick Marketing on Tuesday, 18 of December , 2007 at 9:06 am <a title="Comment on The Mission of Getting Sales with Press Releases" href="http://onlinepublicityjournal.com/the-mission-of-getting-sales-with-press-releases/2007/12/18/#comments">Comments (1)</a><br />To some it may seem like a daunting task but overall, getting sales through proper press release writing is the bottom-line of getting the job done. Sounds hard? Well depending on your strategy and how you would approach in getting the media attention in getting sales done, it will vary on a case to case basis.<br />Making a press release is no special talent. All you have to do is to brainstorm and make appealing headlines and bullet points to solicit the attention of the market you are planning to cater to. To get this done you must consider:<br />Demographics<br />Culture<br />Class<br />Interest<br />Current Market Trends<br />From a distance, it seems like planning for business venture. While press releases are part of making a business work, treating as if the business is at stake would be a good approach towards helping the an organization grow out of its shell. Remember, the lifestream of most business operations depends on the attention and awareness that people would get from it and by all means, exhausting the marketing awareness through these steps is the proper way to make all of it happen.<br />Source:href=”http://www.eyesonsales.com/archives/article/selling_to_executives_whos_getting_their_attention_you_or_your_cHow many sales have been lost because your competition had inroads with the senior executive and you didn’t? How often did you find out, too late, that the middle managers you had been talking to didn’t have the power to make the final decision to buy?<br />The hard truth is, many times it’s very difficult to get the executive’s attention and connect your products and solutions to their priorities and business agenda.<br />Remember that in getting sales, you have to first get their attention. There is no sense in closing a working relationship if you don’t solicit the interest firsthand.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on The Mission of Getting Sales with Press Releases" href="http://onlinepublicityjournal.com/the-mission-of-getting-sales-with-press-releases/2007/12/18/#comments">Comments (1)</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/the-mission-of-getting-sales-with-press-releases/2007/12/18/_title=The_Mission_of_Getting_Sales_with_Press_Releases?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/the-mission-of-getting-sales-with-press-releases/2007/12/18/&title=The">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/the-mission-of-getting-sales-with-press-releases/2007/12/18/_title=The_Mission_of_Getting_Sales_with_Press_Releases?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/the-mission-of-getting-sales-with-press-releases/2007/12/18/&title=The">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-releases-distribution-considerations/2007/12/12/" rel="bookmark">Press Release Distribution Considerations</a><br />Writing by Brick Marketing on Wednesday, 12 of December , 2007 at 1:13 pm <a title="Comment on Press Release Distribution Considerations" href="http://onlinepublicityjournal.com/press-releases-distribution-considerations/2007/12/12/#respond">Leave a comment</a><br />Creating a press release is one thing but the press release distribution is another. Everyone knows that the channel and locations to which press releases will be shown should also cater to the interest of the people who will be reading it. Remember, readers and the target audience have unique preferences and interest when it comes to baiting them to see press releases. It is simply something that should be considered before mixing ideas into one sitting.<br />Here are some factors to consider when creating press releases:<br />Age Groups<br />Gender<br />Group Class<br />Culture<br />Many people tasked with making press release distribution would usually find themselves simply brainstorming right away without proper consideration of how their target will react to what they are trying to imply. The common notion that people will either act or not is not sufficient to justify the needs of proper press release writing and results generated. The need to consider various factors should be inserted into the points for consideration as well.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution Considerations" href="http://onlinepublicityjournal.com/press-releases-distribution-considerations/2007/12/12/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a>, <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a>, <a title="View all posts in Attracting Media Attention" href="http://onlinepublicityjournal.com/category/attracting-media-attention/" rel="category tag">Attracting Media Attention</a>, <a title="View all posts in Creating a Buzz" href="http://onlinepublicityjournal.com/category/creating-a-buzz/" rel="category tag">Creating a Buzz</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-releases-distribution-considerations/2007/12/12/_title=Press_Release_Distribution_Considerations?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-releases-distribution-considerations/2007/12/12/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-releases-distribution-considerations/2007/12/12/_title=Press_Release_Distribution_Considerations?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-releases-distribution-considerations/2007/12/12/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/catching-attention-with-press-releases/2007/12/11/" rel="bookmark">Catching Attention With Press Releases</a><br />Writing by Brick Marketing on Tuesday, 11 of December , 2007 at 11:40 am <a title="Comment on Catching Attention With Press Releases" href="http://onlinepublicityjournal.com/catching-attention-with-press-releases/2007/12/11/#respond">Leave a comment</a><br />While people are too caught up in thinking of what to put in their press release, it would be best to consider one good thing – Getting Sales. Remember, press releases are only used to help build the product or service and at the same time make sure that they headlines and composition are of interest to people.<br />It may sound like a mission impossible for some. For one thing, press release authors are not psychics in identifying the proper way in getting sales. Everyone is looking to get that attention and the best way is to sum up what your target market may be looking for and using them as tags and keywords to hit the interest that always gains the actual purpose of using these press releases.<br />Source:http://www.salesmba.com/articles1/slpu01.htm<br />Getting ink through press releases is very similar to selling. Think of the editors of your target publications as customers who have a continuing need for high-quality information for their readers. If the editors perceive you as someone who is helping them do their job better or more easily, they will gladly print your information. If they perceive you as someone who is trying to use them for your own purposes, you will get very little cooperation. Since spokespeople from many companies are insensitive to the needs of editors, those of us who treat them with respect will always get the best coverage.<br />Getting sales is usually left under the jurisdiction of sales and marketing people. But do remember, without good marketing support, all of these efforts will prove to be for naught. Further, you may see your group failing to hit the quotas and targets set. And the result? Well you will surely have upper management breathing down your shoulder. This is expected especially if the organization has provided you support in the form of advertising and promotions in the form of press releases.<br />Frustrating as it is, you just have to make sure your press release is worth the effort, time and investment. You simply cannot just compose it as though you are narrating the business and what it gives. There should be spunk that will ignite the fire and bring in the customers for these promotional support to gain headway. <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Catching Attention With Press Releases" href="http://onlinepublicityjournal.com/catching-attention-with-press-releases/2007/12/11/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/catching-attention-with-press-releases/2007/12/11/_title=Catching_Attention_With_Press_Releases?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/catching-attention-with-press-releases/2007/12/11/&title=Catching">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/catching-attention-with-press-releases/2007/12/11/_title=Catching_Attention_With_Press_Releases?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/catching-attention-with-press-releases/2007/12/11/&title=Catching">Digg</a><br /><a href="http://onlinepublicityjournal.com/effective-press-releases-will-equal-getting-sales/2007/12/09/" rel="bookmark">Effective Press Releases will Equal Getting Sales</a><br />Writing by Brick Marketing on Sunday, 9 of December , 2007 at 11:38 am <a title="Comment on Effective Press Releases will Equal Getting Sales" href="http://onlinepublicityjournal.com/effective-press-releases-will-equal-getting-sales/2007/12/09/#respond">Leave a comment</a><br />Getting sales is one thing that all companies today always think of when they sit down on their desk. To some, it may be easy to go out, offer products or services and hope for the worst. But reality check will reveal, getting sales is harder than what most think especially now that most people are tightening their belts for harder times ahead.<br />Online publicity and press releases are sure to be among the tasked areas to aid sales. They are known as marketing support tools that people can refer to. They are also tasked with introducing people the given services and products, enticing them to check out businesses and service offerings without any hitches.<br />(<a onclick="javascript:urchinTracker('/outbound/small-business-management.bestmanagementarticles.com/Article.aspx?id=13173?ref=/category/press-release-writing/');" href="http://small-business-management.bestmanagementarticles.com/Article.aspx?id=13173">Source</a>) Press releases: You could leverage the tremendous power of press releases. These are inexpensive, freely circulated and get you loads of publicity absolutely free of cost. Make sure to pick out a USP of your company or product which is unique and sellable. Then create press releases around this theme. Send these releases out highlighting this unique selling point so as to create a curiosity. Make sure the USP you are highlighting is going to interest the target audience.<br />Ordinarily, some people would think that press releases have something hidden. This is especially the common understanding of people when “Too Good to be True” headliners call their attention. Actually, these eye catchers are the main point of soliciting attention. You just never know what to expect when deals and promotions happen to fall in front of you.<br />With curiosity and attention satisfied, customers will be coming in one after the other. Once that happens, the rest is up to the customer representatives and sales people to build up products and services. From there, it is touch and go and on whether such services would be subscribed to or purchased would depend on the internal people responsible for making it happen.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Effective Press Releases will Equal Getting Sales" href="http://onlinepublicityjournal.com/effective-press-releases-will-equal-getting-sales/2007/12/09/#respond">Leave a comment</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/effective-press-releases-will-equal-getting-sales/2007/12/09/_title=Effective_Press_Releases_will_Equal_Getting_Sales?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/effective-press-releases-will-equal-getting-sales/2007/12/09/&title=Effective">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/effective-press-releases-will-equal-getting-sales/2007/12/09/_title=Effective_Press_Releases_will_Equal_Getting_Sales?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/effective-press-releases-will-equal-getting-sales/2007/12/09/&title=Effective">Digg</a><br /><a href="http://onlinepublicityjournal.com/getting-sales-from-press-releases/2007/12/06/" rel="bookmark">Getting Sales from Press Releases</a><br />Writing by Brick Marketing on Thursday, 6 of December , 2007 at 6:44 am <a title="Comment on Getting Sales from Press Releases" href="http://onlinepublicityjournal.com/getting-sales-from-press-releases/2007/12/06/#comments">Comments (1)</a><br />One objective of most press releases is to gain attention and getting sales. The attention is of course aimed at inviting potential clients who may be interested in the specific products and services that a company is offering in the market. With press releases, not only are people getting informed of a company and its current updates and services, it is also providing promotions in a matter of speaking. Remember, not the entire market is aware that your company exists and it is best to make sure.<br />Press releases aim to entice clamor and attention that will make a difference in getting sales. This is one reason some releases need to be carefully studied before they are sent out. Once a press release has been announced, you must remember that there is no turning back. Errors which may have not been noticed can no longer be edited. And in the process, one thing that people hate is being misled.<br />Businesses need all the advertising and promotions they can get. Press releases are one of the common modes of making this happen. Effectively designed press releases can help a business get its feet of the ground and close those sales to be able to meet given sales quotas. That is why it is imperative that they cater to the target audience in the manner to which they should be understood.<br />(<a onclick="javascript:urchinTracker('/outbound/en.wikipedia.org/wiki/News_release?ref=/category/press-release-writing/');" href="http://en.wikipedia.org/wiki/News_release">Source</a>) A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.<br />Finally, always remember, you are informing people and not giving them a lecture. Press releases aim to aid sales and corporate performance. Be sure you put that ahead of making your press release for dissemination. <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Getting Sales from Press Releases" href="http://onlinepublicityjournal.com/getting-sales-from-press-releases/2007/12/06/#comments">Comments (1)</a><br />Category: <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/getting-sales-from-press-releases/2007/12/06/_title=Getting_Sales_from_Press_Releases?ref=/category/press-release-writing/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/getting-sales-from-press-releases/2007/12/06/&title=Getting">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/getting-sales-from-press-releases/2007/12/06/_title=Getting_Sales_from_Press_Releases?ref=/category/press-release-writing/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/getting-sales-from-press-releases/2007/12/06/&title=Getting">Digg</a><br /><a href="http://onlinepublicityjournal.com/three-ways-to-close-sales-with-press-releases/2007/11/29/" rel="bookmark">Three Ways To Close Sales With Press Releases</a><br />Writing by Brick Marketing on Thursday, 29 of November , 2007 at 12:48 pm <a title="Comment on Three Ways To Close Sales With Press Releases" href="http://onlinepublicityjournal.com/three-ways-to-close-sales-with-press-releases/2007/11/29/#respond">Leave a comment</a><br />Do you get sales through your press releases? If not, you need to analyze why.<br />There are primarily three ways to get sales through press releases:<br />Direct Sale - This is where your press release is SEOd so well that it comes up in a search for a specific keyword and a customer reads the press release on the press release distribution website and clicks through to your website directly from the press release<br />Media Attention - This is where a media website within your niche notices your press release and uses the press release on their website, which leads to a customer clicking through to your website from the press release picked up by that media site.<br />Press Story - This is where your press release attracts enough media attention that a media person or reporter calls you for an interview and runs a full length feature or news story on your company; the story may or may not be related to the subject matter of the press release, but it is the press release that prompted the press story, and this leads to customers clicking through your website or calling your company to purchase what you offer.<br />Any of these three methods of closing the sales are valid, but it all starts with the press release. If your press releases aren’t closing the sale then perhaps it is time to find out why.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-writing/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo!</a>bankPR: Press releases from Nigerian bankshttp://www.blogger.com/profile/11857145835224870412noreply@blogger.com0tag:blogger.com,1999:blog-7699184594791017702.post-62667061124814441192008-06-17T11:33:00.000-07:002008-06-17T11:35:06.008-07:00PRESS RELEASE WRITING<a href="http://onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/" rel="bookmark">Press Release Writing: Establishing a Plan</a><br />Writing by Brick Marketing on Tuesday, 17 of June , 2008 at 12:42 pm <a title="Comment on Press Release Writing: Establishing a Plan" href="http://onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/#respond">Leave a comment</a><br />When you are looking into using press release writing as a tool for attracting visitors to your website, customers to your products, attendees to your events or clients to your services, you’re going to find that there are some ways in which press release writing is extremely beneficial to you and some ways in which it can be a little bit frustrating.<br />Most of the time, however, you’ll find that the frustrations that can come with press release writing all come from a single source: not starting out with a plan already in mind.<br />When you establish a plan for press release writing - a plan that includes who you want to reach, what you want to say and what you want the end result to be - you will find that a lot of the potential for stress fades. Simply put, the more that you are prepared before you sit down to work on writing a press release, the easier that it is going to be to get the results that you are looking for.<br />More importantly, however, what you will find is that, when you establish a plan for press release writing, it will quickly become a part of your routine. When you sit down, think out your options and have a strategy in place before you start to write, you’ll be in great shape to real your press release writing goals.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: Establishing a Plan" href="http://onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/_title=Press_Release_Writing_Establishing_a_Plan?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/_title=Press_Release_Writing_Establishing_a_Plan?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-establishing-a-plan/2008/06/17/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/" rel="bookmark">Press Release Writing Can Help You Get Your Site Noticed</a><br />Writing by Brick Marketing on Monday, 16 of June , 2008 at 5:37 pm <a title="Comment on Press Release Writing Can Help You Get Your Site Noticed" href="http://onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>Marketing a web site is no easy task; there are always going to be changes in the ways that sites are ranked by the search engines and the amount of competition that’s out there. Fortunately, writing press releases can help you to ensure that your site gets noticed.<br />In part, the simple reason for this is that press release writing is an effective way of getting word out to the media that you have a new site - or you’ve added features or you’ve listed additional products, services or events. Depending on your field of expertise, you’ll find that members of the media (both traditional outlets and online) will see your press release and make a note of it; if it fits with something that they are running a story on or it seems as though your site would appeal to their users, there’s a good chance that they will include your news and direct people to your web site.<br />Of course, press release writing can also help to ensure that your current and prospective customers are able to find you online. When you write press releases and focus on associating keywords and phrases with your site and you know that you’ve included the right links and landing pages with your message, you’ll find that customers who might not immediately find your web site stand a great chance of finding your press release.<br />While press release writing in and of itself may not be enough to get you the traffic that you are ultimately looking for, it’s a great way to make sure that you are spreading the word. By writing and distributing press releases when you have relevant news to share, you can be sure that you are able to get the word out and to build your reputation.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing Can Help You Get Your Site Noticed" href="http://onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/_title=Press_Release_Writing_Can_Help_You_Get_Your_Site_Noticed?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/_title=Press_Release_Writing_Can_Help_You_Get_Your_Site_Noticed?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-can-help-you-get-your-site-noticed/2008/06/16/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/" rel="bookmark">Press Release Writing and Establishing Your Brand</a><br />Writing by Brick Marketing on Sunday, 15 of June , 2008 at 10:16 am <a title="Comment on Press Release Writing and Establishing Your Brand" href="http://onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When it comes to business, one of the things that you know is essential - whether you run a small, home-based business of you are involved in a major corporation - is establishing your brand. When you take advantage of press release writing, you will find that you are able to establish your brand - but that doesn’t mean it won’t still take some work.<br />Press release writing is all about getting the word out about your business; by making an effort to get the word out about your business and to get others talking about your products and services, you will find that you are in a better position to get people familiar with your brand. Whether you focus on a particular market or you are looking into getting media attention across the board, you will find that press release writing can help you to establish your brand.<br />With press release writing, you will be able to:<br />Focus on getting other people to talk about your products, services, company or events.<br />Let the media develop a sense of why they should be interested in what you have to say.<br />Reach out to both your current and prospective customers and the media to let them know about those things that are important to your business.<br />Market your business and get people thinking about your company image as a brand.<br />When you are able to market your business with press release writing and you are looking to establish your brand, you will find that the two goals do not need to be separate: with the right guidance, the right strategy and the right plan, you will find that you are able to accomplish both at the same time. Press release writing can help you to make sure that you are able to push your brand forward - it’s as simple as that.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing and Establishing Your Brand" href="http://onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/_title=Press_Release_Writing_and_Establishing_Your_Brand?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/_title=Press_Release_Writing_and_Establishing_Your_Brand?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-and-establishing-your-brand/2008/06/15/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-making-sure-your-press-releases-are-newsworthy/2008/06/12/" rel="bookmark">Press Release Writing: Making Sure Your Press Releases Are Newsworthy</a><br />Writing by Brick Marketing on Thursday, 12 of June , 2008 at 5:16 pm <a title="Comment on Press Release Writing: Making Sure Your Press Releases Are Newsworthy" href="http://onlinepublicityjournal.com/press-release-writing-making-sure-your-press-releases-are-newsworthy/2008/06/12/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When you’re looking at press release writing as a chance to build relationships with both members of the traditional media as well as those who are a part of the online media, it is absolutely essential that you focus on events that are newsworthy:<br /><a onclick="javascript:urchinTracker('/outbound/passionprojectblog.com/press-release-basics?ref=/category/press-release-management/');" href="http://passionprojectblog.com/press-release-basics" target="new">(source)</a>I’ve seen many articles and posts online that advise that you send out a press release for every little thing that might possibly be news for your business. This might be effective if you are only trying to improve your presence online through search engine optimization, but if you’re looking for media coverage this strategy will not work.<br />I’m assuming the premise behind this advice is that you never know when it’s going to be a slow news day and you just might get picked up. The reality is that following this advice is counterproductive and may be detrimental to your public relations efforts.<br />Press release writing is a great way to gain publicity, however, the above writer did have it absolutely right: if you’re writing and sending out press releases you’re going to find that if you send out too many that are not really newsworthy, editors, bloggers and others who could run with your story aren’t even going to see that it’s out there. Simply put, when you send out too many press releases that are not newsworthy, when those editors, writers and others see your company name or your name attached to a press release, they aren’t going to bother to look at it - even if the release that you write is extremely newsworthy.<br />When you focus your press release writing on newsworthy topics - when you make sure that you are focused on keeping your press releases meaningful - you will be able to know that members of the media are going to recognize that you’ve got something to say (even if they don’t run with every story). By keeping your press release writing focused, you’ll be sure that you are in a better position to reach your PR goals.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: Making Sure Your Press Releases Are Newsworthy" href="http://onlinepublicityjournal.com/press-release-writing-making-sure-your-press-releases-are-newsworthy/2008/06/12/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-making-sure-your-press-releases-are-newsworthy/2008/06/12/_title=Press_Release_Writing_Making_Sure_Your_Press_Releases_Are_Newsworthy?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-making-sure-your-press-releases-are-newsworthy/2008/06/12/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-making-sure-your-press-releases-are-newsworthy/2008/06/12/_title=Press_Release_Writing_Making_Sure_Your_Press_Releases_Are_Newsworthy?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-making-sure-your-press-releases-are-newsworthy/2008/06/12/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-some-questions-to-ask-yourself/2008/06/07/" rel="bookmark">Press Release Writing: Some Questions to Ask Yourself</a><br />Writing by Brick Marketing on Saturday, 7 of June , 2008 at 11:36 am <a title="Comment on Press Release Writing: Some Questions to Ask Yourself" href="http://onlinepublicityjournal.com/press-release-writing-some-questions-to-ask-yourself/2008/06/07/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When it comes to press release writing, you’ll find that you are in a a unique position to promote your business - provided you come at it in the best way possible. Therefore, when it comes to press release writing, you’re going to want to be sure that you are addressing some questions that are important to identifying and reaching your goals.<br />First, ask yourself how writing the press release is going to help you to reach your business goals - or, specifically, ask yourself which goal you are writing a press release to achieve. If you’re looking to make a sale, your press release is going to be different than if you just want to get the word out about someone who you have brought into the business.<br />Next, ask yourself who you are trying to reach when you’re writing a press release. Sometimes, your goal is going to be to connect with the conventional media; other times you are going to be writing a press release specifically for a group of custoemrs. When you are able to identify your target audience, you’ll find yourself in a better position to reach them.<br />Once you know who the audience for your press release, you will find that you are able to address the next question: what’s in it for the reader. When you’re writing a press release, you’ll find that you are able to focus on those key elements that will catch your audience’s attention.<br />Finally, once you have the attention of your readers, you’re going to want to be sure that your written press release addresses what you want them to do. When you are writing a press release, it’s important to guide the readers so that they know what’s next - it’s as simple as that.<br />By focusing on your goals, your audience and what’s in it for them and how you want them to respond, you’ll find that you’re able to get more out of the press releases that you write.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: Some Questions to Ask Yourself" href="http://onlinepublicityjournal.com/press-release-writing-some-questions-to-ask-yourself/2008/06/07/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-some-questions-to-ask-yourself/2008/06/07/_title=Press_Release_Writing_Some_Questions_to_Ask_Yourself?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-some-questions-to-ask-yourself/2008/06/07/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-some-questions-to-ask-yourself/2008/06/07/_title=Press_Release_Writing_Some_Questions_to_Ask_Yourself?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-some-questions-to-ask-yourself/2008/06/07/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-timing-is-everything/2008/06/03/" rel="bookmark">Press Release Writing: Timing Is Everything</a><br />Writing by Brick Marketing on Tuesday, 3 of June , 2008 at 4:46 pm <a title="Comment on Press Release Writing: Timing Is Everything" href="http://onlinepublicityjournal.com/press-release-writing-timing-is-everything/2008/06/03/#respond">Leave a comment</a><br />When it comes to press release writing and using press releases to market your business, your products and services or upcoming planned events, you’ll find that there are a number of great benefits - provided you are able to write your press releases at the right time.<br />When you’re writing, distributing and marketing your business with press releases, you’re going to find that timing is everything. Rather than sending out the news as soon as it happens, you’ll find that you can benefit when it’s closer to the time when your target market will see the benefit.<br />For example, let’s say that you’re going to be writing a press release about a merger of two companies that both have loyal followings. Though you may want to be sure that the word gets out to customers of both companies, you may want to wait until you’re underway on a project that they can get excited about; however, if your objective is to let others in the industry find out what’s going on, the time may be right.<br />Timing is critical when it comes to press release writing and the truth of the matter is that there are few people who get it exactly right all of the time. However, when you’re able to focus yourself on your objectives, you’ll find that it’s easier to find the right time for press release writing than it will be if you just sit down to write.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: Timing Is Everything" href="http://onlinepublicityjournal.com/press-release-writing-timing-is-everything/2008/06/03/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-timing-is-everything/2008/06/03/_title=Press_Release_Writing_Timing_Is_Everything?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-timing-is-everything/2008/06/03/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-timing-is-everything/2008/06/03/_title=Press_Release_Writing_Timing_Is_Everything?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-timing-is-everything/2008/06/03/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/5-great-reasons-for-press-release-writing/2008/05/31/" rel="bookmark">5 Great Reasons for Press Release Writing</a><br />Writing by Brick Marketing on Saturday, 31 of May , 2008 at 8:44 pm <a title="Comment on 5 Great Reasons for Press Release Writing" href="http://onlinepublicityjournal.com/5-great-reasons-for-press-release-writing/2008/05/31/#respond">Leave a comment</a><br />When it comes to press release writing, it’s essential that you are writing a press release about a newsworthy event. Of course, there are different situations that businesses and individuals consider to be newsworthy. The following list include a number of situations in which press release writing is a great way to market your business.<br />You’re about to host a grand opening event at one of your locations; press release writing can help you to get the word out and to ensure that people learn about it and have the opportunity to attend.<br />You’ve just brought a big plater into your industry onto your team; press release writing let’s people know about the association.<br />You’ve just received a great testimonial or endorsement from a celebrity; press release writing lets you let others know about it.<br />You’ve just broken a sales record and you want let people in the industry know about it; press release writing and targeted distribution can ensure that it happens.<br />You’re about to launch a product that is more energy efficient and less expensive than the model that you currently offer; press release writing helps others to geel as great about it as you do.<br />When you know the right reasons for and have the right motivations for press release writing, you’ll find that it’s a lot easier to get your customers and members of your industry interested in what you have going on.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on 5 Great Reasons for Press Release Writing" href="http://onlinepublicityjournal.com/5-great-reasons-for-press-release-writing/2008/05/31/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/5-great-reasons-for-press-release-writing/2008/05/31/_title=5_Great_Reasons_for_Press_Release_Writing?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/5-great-reasons-for-press-release-writing/2008/05/31/&title=5">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/5-great-reasons-for-press-release-writing/2008/05/31/_title=5_Great_Reasons_for_Press_Release_Writing?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/5-great-reasons-for-press-release-writing/2008/05/31/&title=5">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-knowing-what-is-important/2008/05/25/" rel="bookmark">Press Release Writing: Knowing What Is Important</a><br />Writing by Brick Marketing on Sunday, 25 of May , 2008 at 7:43 pm <a title="Comment on Press Release Writing: Knowing What Is Important" href="http://onlinepublicityjournal.com/press-release-writing-knowing-what-is-important/2008/05/25/#respond">Leave a comment</a><br />When it comes to press release writing, it’s essential that you know which points are important - and which you should be focusing a bit less time on. In other words, when you’re going to start writing press releases to market your business, you need to know what points to focus on.<br />When you’re writing press releases, it’s important to:<br />Know what keywords you are supposed to be focusing on - which keywords your prospects are going to be using to look into products and services like those that you have to offer.<br />Know how to create a great headline that will help you to draw the attention of customers and media personnel alike.<br />Know that the press release that you are writing is in reference to something that is newsworthy so that the readers will understand what they are reading is important.<br />Know that, when you are looking over the press release that you have written, you have accomplished what you set out to do.<br />By taking the time to read through your press release after knowing that you’ve covered the right events, you’ll find that you are in a position to get more out of each and every press release that you write to market your business.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: Knowing What Is Important" href="http://onlinepublicityjournal.com/press-release-writing-knowing-what-is-important/2008/05/25/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-knowing-what-is-important/2008/05/25/_title=Press_Release_Writing_Knowing_What_Is_Important?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-knowing-what-is-important/2008/05/25/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-knowing-what-is-important/2008/05/25/_title=Press_Release_Writing_Knowing_What_Is_Important?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-knowing-what-is-important/2008/05/25/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-what-will-help-to-ensure-success/2008/05/23/" rel="bookmark">Press Release Writing: What Will Help to Ensure Success?</a><br />Writing by Brick Marketing on Friday, 23 of May , 2008 at 1:05 pm <a title="Comment on Press Release Writing: What Will Help to Ensure Success?" href="http://onlinepublicityjournal.com/press-release-writing-what-will-help-to-ensure-success/2008/05/23/#respond">Leave a comment</a><br />When you’re looking into press release writing for your business - whether you work in travel, real estate, coffee, computers or anything and everything in between - it’s important to make an effort to make your campaigns as solid as possible.<br />Fortunately, there are some basic tips that you can take advantage of while writing press releases - tips that can help you to get the results that you’re looking for<br />Make sure that the information that you are writing about in a press release is newsworthy; if it’s not, it will be a turn off to editors who may then pay less attention to your big stories.<br />Make sure that the reader understands what’s in it for them when you are writing a press release.<br />Make sure that the first paragraph of your press release offers a brief summation of the story: let people know what they will be reading up front.<br />Make sure that you keep to the facts and keep the press release you are writing clear and concise.<br />Be sure that you make it easy for editors and readers to contact you to get additional information when they are done reading.<br />By making sure that you’re writing the best possible press release, you can be sure that readers get something out of it - and that’s a sure fire way to get results.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: What Will Help to Ensure Success?" href="http://onlinepublicityjournal.com/press-release-writing-what-will-help-to-ensure-success/2008/05/23/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-what-will-help-to-ensure-success/2008/05/23/_title=Press_Release_Writing_What_Will_Help_to_Ensure_Success??ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-what-will-help-to-ensure-success/2008/05/23/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-what-will-help-to-ensure-success/2008/05/23/_title=Press_Release_Writing_What_Will_Help_to_Ensure_Success??ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-what-will-help-to-ensure-success/2008/05/23/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/the-5-ws-of-press-release-writing/2008/05/20/" rel="bookmark">The 5 Ws of Press Release Writing</a><br />Writing by Brick Marketing on Tuesday, 20 of May , 2008 at 9:23 am <a title="Comment on The 5 Ws of Press Release Writing" href="http://onlinepublicityjournal.com/the-5-ws-of-press-release-writing/2008/05/20/#respond">Leave a comment</a><br />When you’re looking at using press release writing to get the word out about your business and what it has to offer for both current and prospective clients, it’s essential to be sure that you are covering the 5 Ws.<br />What: What are you writing your press release about.<br />Who: First, who are you writing the press release for - your target market and second, who you are and what your company stands for.<br />When: Whether you are releasing a new product or you are focusing on a specific event, it’s important to the reader to know when things are taking place. It’s also important to let editors know when to market your press release.<br />Where: Where is your business located, where will the event be taking place or where can your customers find the products or services that you have to offer.<br />Why: In terms of press release writing, the why of your press release should address two points. First, why you want people to know and, second, why they should care about what you have to tell them.<br />While your press release writing should be formatted correctly and while it’s important to acknowledge what your process is, by focusing your writing on what is in the event/product/service for the reader will take you further.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on The 5 Ws of Press Release Writing" href="http://onlinepublicityjournal.com/the-5-ws-of-press-release-writing/2008/05/20/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/the-5-ws-of-press-release-writing/2008/05/20/_title=The_5_Ws_of_Press_Release_Writing?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/the-5-ws-of-press-release-writing/2008/05/20/&title=The">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/the-5-ws-of-press-release-writing/2008/05/20/_title=The_5_Ws_of_Press_Release_Writing?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/the-5-ws-of-press-release-writing/2008/05/20/&title=The">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-what-can-you-accomplish-with-it/2008/05/18/" rel="bookmark">Press Release Writing: What Can You Accomplish With It?</a><br />Writing by Brick Marketing on Sunday, 18 of May , 2008 at 12:41 pm <a title="Comment on Press Release Writing: What Can You Accomplish With It?" href="http://onlinepublicityjournal.com/press-release-writing-what-can-you-accomplish-with-it/2008/05/18/#respond">Leave a comment</a><br />There are plenty of business professionals who have heard about the benefits of press release writing for their business; still, it seems as though a fair number of people aren’t entirely sure of what they would be able to accomplish with press release writing.<br />So, just what can you accomplish with press release writing? In part, it depends on your goals, of course, but:<br />With press release writing, you can get the word out about products, services, events or changes at your company<br />With press release writing, you can help to increase your site’s search engine rankings<br />With press release writing, you’ll find that you are able to increase awareness about your company brand<br />With press release writing and distribution, you’ll find that you’re able to attract media attention to the important events<br />With press release writing, you’ll be able to get people talking<br />In other words, when you are focused on all that you can accomplish with press release writing, you’re going to find that it’s a lot easier to reach all of your company goals - whatever they may be.<br />The reality is simple: everything that you have heard about what can be accomplished with press release writing can be done - it’s all just a matter of understanding your goals and working to reach them.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: What Can You Accomplish With It?" href="http://onlinepublicityjournal.com/press-release-writing-what-can-you-accomplish-with-it/2008/05/18/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-what-can-you-accomplish-with-it/2008/05/18/_title=Press_Release_Writing_What_Can_You_Accomplish_With_It??ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-what-can-you-accomplish-with-it/2008/05/18/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-what-can-you-accomplish-with-it/2008/05/18/_title=Press_Release_Writing_What_Can_You_Accomplish_With_It??ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-what-can-you-accomplish-with-it/2008/05/18/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-what-your-press-release-must-contain/2008/05/16/" rel="bookmark">What Your Press Release Must Contain</a><br />Writing by Brick Marketing on Friday, 16 of May , 2008 at 3:49 pm <a title="Comment on What Your Press Release Must Contain" href="http://onlinepublicityjournal.com/press-release-writing-what-your-press-release-must-contain/2008/05/16/#respond">Leave a comment</a><br />When it comes to press release writing, you’ll find that a lot of the information that you read stresses the same points. This makes sense: while the news that you discuss in your press release will change, the overall format of your press release writing is something that has a number of must-haves.<br />What must your press release contain?<br />Notice and release date<br />It’s important to make sure, when you are writing a press release that members of the media know that it’s a press release and that they know when to release the story. An immediate release can be covered at any time; however, if you’re submitting a press release for an event that’s a month away, you may want to set the release date a little closer to the event so that people don’t forget about it when it comes around.<br />Contact information<br />Press release writing is all about getting people curious and wanting to talk with you to learn more; if they don’t know how to reach you, it will be difficult for the press release to do its job.<br />A strong headline<br />Some people will tell you that, when it comes to press release writing the headline is something to focus on mroe than anything else. While a strong headline is essential and while you want to be sure that the headline you choose gets noticed, it’s essential that it is relevant to the rest of the press release content.<br />A strong first paragraph<br />In the first paragraph of your press release, you are going to want to be sure that you include a strong summary of your press release. Focus on including the who, what, where, when, why and how of your release in the first paragraph so that even by only reading the first paragraph, readers will get the gist of your news.<br />In addition to those key points, when you’re writing a press release, you’ll want to try to include a relevant quote - something that gives people a little bit more to go on. You’ll want to be sure that you’re giving enough information, but not too much. Mostly, when you’re writing press releases, however, your goal is to attract interest - write to get others’ attention.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on What Your Press Release Must Contain" href="http://onlinepublicityjournal.com/press-release-writing-what-your-press-release-must-contain/2008/05/16/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-what-your-press-release-must-contain/2008/05/16/_title=What_Your_Press_Release_Must_Contain?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-what-your-press-release-must-contain/2008/05/16/&title=What">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-what-your-press-release-must-contain/2008/05/16/_title=What_Your_Press_Release_Must_Contain?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-what-your-press-release-must-contain/2008/05/16/&title=What">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-what-you-can-do-to-get-the-word-out/2008/05/14/" rel="bookmark">What You Can Do to Get the Word Out</a><br />Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 12:50 pm <a title="Comment on What You Can Do to Get the Word Out" href="http://onlinepublicityjournal.com/press-release-writing-what-you-can-do-to-get-the-word-out/2008/05/14/#respond">Leave a comment</a><br />When it comes to press release writing, times have changed. It used to be that press release writing was all about attracting media attention and getting someone else to run with the story. These days, because the majority of press release distribution takes place online, you’ll find that there are some key elements that will get the word out.<br />These days, press release writing is all about:<br />Focusing on the headline. Your headline is going to be the thing that draws in readers; it’s also going to be the thing that attracts media attention. You want to be sure when you are writing a press release that you’re using an attention grabbing headline and that you are able to include the keywords that others will use when they are looking for similar information.<br />Be sure that you cover all of the news and facts. All media coverage is still about the who, what, where, when, why and how of the story so, even when you’re writing a press release for online distribution it’s important to get all of the details included.<br />Remember that press release writing is all about getting the word out, not about making a sales pitch. Focus on writing the story, not on making the sale.<br />Include relevant quotes. You’ll find that, when you cite references within your press release - particularly when you’re quoting people who are recognized - more people will have an interest in what you have to say.<br />When you are focusing on getting the word out while you are writing a press release - when you focus on what will attract attention and get people talking - you’ll find that you’re able to achieve the successes that you are hoping for.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on What You Can Do to Get the Word Out" href="http://onlinepublicityjournal.com/press-release-writing-what-you-can-do-to-get-the-word-out/2008/05/14/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-what-you-can-do-to-get-the-word-out/2008/05/14/_title=What_You_Can_Do_to_Get_the_Word_Out?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-what-you-can-do-to-get-the-word-out/2008/05/14/&title=What">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-what-you-can-do-to-get-the-word-out/2008/05/14/_title=What_You_Can_Do_to_Get_the_Word_Out?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-what-you-can-do-to-get-the-word-out/2008/05/14/&title=What">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-writing-what-is-important/2008/05/12/" rel="bookmark">Press Release Writing: What is Important</a><br />Writing by Brick Marketing on Monday, 12 of May , 2008 at 12:00 pm <a title="Comment on Press Release Writing: What is Important" href="http://onlinepublicityjournal.com/press-release-writing-what-is-important/2008/05/12/#respond">Leave a comment</a><br />When it comes to press release writing, there are a number of thins that are important. Beyond the fact that press releases allow the writer to get the word out about products, services and events, press release writing is important on a number of different levels.<br />Press release writing is important because:<br />It encourages songwriters or perform in front of an audience in hopes that other will pick up a story;<br />It encourages media professionals to show up for the performances in hopes that they will find something to write about; and,<br />It attracts those singer songwriters who are looking to move beyond where they are.<br />With press release writing, it is possible to grow as a performer. It is possible to learn more about what talent scouts are looking for and it makes it possible for singer songwriters to learn more about their craft.<br />When you are looking for a chance to make sure that the media learns more about whom you are and what you can do, making a great impression is essential. Likewise, when it comes to press release writing, what is important is the opportunity to look beyond what is obvious; that’s why press release writing is essential - it allows you to move beyond the obvious,<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-management/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Writing: What is Important" href="http://onlinepublicityjournal.com/press-release-writing-what-is-important/2008/05/12/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Writing" href="http://onlinepublicityjournal.com/category/press-release-writing/" rel="category tag">Press Release Writing</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-writing-what-is-important/2008/05/12/_title=Press_Release_Writing_What_is_Important?ref=/category/press-release-management/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-writing-what-is-important/2008/05/12/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-writing-what-is-important/2008/05/12/_title=Press_Release_Writing_What_is_Important?ref=/category/press-release-management/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-writing-what-is-important/2008/05/12/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/shake-up-your-press-release-writing/2008/05/09/" rel="bookmark">Shake Up Your Press Release Writing</a><br />Writing by Brick Marketing on Friday, 9 of May , 2008 at 3:13 pm <a title="Comment on Shake Up Your Press Release Writing" href="http://onlinepublicityjournal.com/shake-up-your-press-release-writing/2008/05/09/#respond">Leave a comment</a><br />There are people out there who have the sense that, because there is a set formula for press release writing, they have to just send out the same press release time and time again. There are two issues with this:<br />Writing more or less the same press release over and over - using a standard paragraph about your company, for example - doesn’t grab a reader’s attention: why would they need to keep reading if they’ve read it before?<br />Writing more or less the same press release is not going to enhance your search engine rankings - original content is essential, even for press release writing.<br />In other words, when it comes to press release writing, it’s important to shake things up a bit. Don’t use standard text within the body of your press release. Recognize that you’re writing to different audiences and that, for any given product that could be used within 5 different markets, you have 5 opportunities to spread the word, 5 chances to get the word out.<br />When you’re sitting down to write a press release, it’s important to think about what you’re doing: it’s important to have a goal and an audience in mind before you pick up your pen or start typing at the keyboard. You can do a lot to shake up your press release writing by staying focused on individual audiences and goals.bankPR: Press releases from Nigerian bankshttp://www.blogger.com/profile/11857145835224870412noreply@blogger.com0tag:blogger.com,1999:blog-7699184594791017702.post-1291138343081403632008-06-17T11:27:00.000-07:002008-06-17T11:32:18.217-07:00PRESS RELEASE MANAGEMENT<a href="http://onlinepublicityjournal.com/press-release-management-allows-you-to-notice-a-number-of-things/2008/05/27/" rel="bookmark">Press Release Management Allows You to Notice a Number of Things</a><br />Writing by Brick Marketing on Tuesday, 27 of May , 2008 at 11:24 am <a title="Comment on Press Release Management Allows You to Notice a Number of Things" href="http://onlinepublicityjournal.com/press-release-management-allows-you-to-notice-a-number-of-things/2008/05/27/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When it comes to press release management, it’s important to focus on whether or not your press releases are getting the results that you’re looking for. Therefore, with press release management, you’re going to want to:<br />Make sure that you are reaching your target audience with the right messages. In other words, make sure that you’re addressing the concerns of those individuals - whether in the media or not - with each press release.<br />Set goals for each press release that you send out and make sure that you are reaching them and develop a press release management strategy that allows you to achieve those goals.<br />Determine a way to follow up on the press releases that you write so that you can determine whether or not people’s opinions are changing or whether they are acting on the story you send out.<br />With a press release management strategy, you’ll find that you’re able to determine whether or not you are accomplishing your goals: it really is as simple as that. Which is also waht makes press release management essential.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management Allows You to Notice a Number of Things" href="http://onlinepublicityjournal.com/press-release-management-allows-you-to-notice-a-number-of-things/2008/05/27/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-allows-you-to-notice-a-number-of-things/2008/05/27/_title=Press_Release_Management_Allows_You_to_Notice_a_Number_of_Things?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-allows-you-to-notice-a-number-of-things/2008/05/27/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-allows-you-to-notice-a-number-of-things/2008/05/27/_title=Press_Release_Management_Allows_You_to_Notice_a_Number_of_Things?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-allows-you-to-notice-a-number-of-things/2008/05/27/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-is-anybody-out-there-reading-what-you-write/2008/05/21/" rel="bookmark">Press Release Management: Is Anybody Out There Reading What You Write?</a><br />Writing by Brick Marketing on Wednesday, 21 of May , 2008 at 8:53 pm <a title="Comment on Press Release Management: Is Anybody Out There Reading What You Write?" href="http://onlinepublicityjournal.com/press-release-management-is-anybody-out-there-reading-what-you-write/2008/05/21/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When your business is using press releases in order to start generating additional publicity for a product, service or event, it is essential that you have a press release management policy in place. Simply put, without a press release management plan, how are you going to know whether or not anybody out there is reading what you write (or, in other words, without a press release management policy, how are you going to know that you’re not just wasting your time)?<br />Press release management is not an altogether difficult thing to do. Really, it’s just a matter of know how different members of the media want to be contacted - email, fax, mail - so that you distribute your press releases appropriately. It’s a matter of keeping track of where you sent press releases to and what the result was - did the editor run the story? When it comes to online press release management, it’s also a matter of knowing how many people who visited your web site came in because of a press release that you had written.<br />In other words, press release management is simply a matter of looking at what you’re doing, knowing what you are doing well and where you could use improvement.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: Is Anybody Out There Reading What You Write?" href="http://onlinepublicityjournal.com/press-release-management-is-anybody-out-there-reading-what-you-write/2008/05/21/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-is-anybody-out-there-reading-what-you-write/2008/05/21/_title=Press_Release_Management_Is_Anybody_Out_There_Reading_What_You_Write??ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-is-anybody-out-there-reading-what-you-write/2008/05/21/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-is-anybody-out-there-reading-what-you-write/2008/05/21/_title=Press_Release_Management_Is_Anybody_Out_There_Reading_What_You_Write??ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-is-anybody-out-there-reading-what-you-write/2008/05/21/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/5-reasons-to-stay-on-top-of-press-release-management/2008/05/11/" rel="bookmark">5 Reasons to Stay on Top of Press Release Management</a><br />Writing by Brick Marketing on Sunday, 11 of May , 2008 at 12:15 pm <a title="Comment on 5 Reasons to Stay on Top of Press Release Management" href="http://onlinepublicityjournal.com/5-reasons-to-stay-on-top-of-press-release-management/2008/05/11/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When you are writing press releases and distributing them, it’s important to know whether or not you are getting the results that you are looking for. That’s where press release management comes in.<br />Without press release management, you will find that it is:<br />difficult to know which press release style works best in each market. The press releases that you send out to trade journals may be effective for that group of editors, but, the same press release may not brin any attention to your products, services or events.<br />tough to keep track of which media outlets you have already sent a copy of a particular report to.<br />challenging to know whether or not there have been editorial changes at a magazine, newspaper or TV or radio station.<br />hard to know whether or not you are going to be able to expect publicity in a certain newspaper, magazine or blog.<br />particularly difficult to know whether or not there are changes that you should make to help you to get the media attention that you need.<br />By taking the time to have a press release management strategy in place, you’ll find that it’s easier to know what’s working and what isn’t so that you can create a far more successful press release strategy.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on 5 Reasons to Stay on Top of Press Release Management" href="http://onlinepublicityjournal.com/5-reasons-to-stay-on-top-of-press-release-management/2008/05/11/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/5-reasons-to-stay-on-top-of-press-release-management/2008/05/11/_title=5_Reasons_to_Stay_on_Top_of_Press_Release_Management?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/5-reasons-to-stay-on-top-of-press-release-management/2008/05/11/&title=5">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/5-reasons-to-stay-on-top-of-press-release-management/2008/05/11/_title=5_Reasons_to_Stay_on_Top_of_Press_Release_Management?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/5-reasons-to-stay-on-top-of-press-release-management/2008/05/11/&title=5">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-whats-involved/2008/04/12/" rel="bookmark">Press Release Management: What’s Involved?</a><br />Writing by Brick Marketing on Saturday, 12 of April , 2008 at 11:43 am <a title="Comment on Press Release Management: What’s Involved?" href="http://onlinepublicityjournal.com/press-release-management-whats-involved/2008/04/12/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>What’s involved in press release management?<br />Ultimately, there’s no one thing that’s involved in press release management. Press release management is a combination of many different elements.<br />First, there’s the part that’s all about knowing what events are newsworthy: you need to be sure that you are writing press releases about the right things. Then the next key is writing the best possible press release possible. You need to be sure that you are able to use the right format for writing a press release as well as the right keywords to optimize your chances of people discovering your press release online.<br />Of course, no one is going to discover the press releases that you write if it’s not distributed well. Part of press release management is all about making sure that your press release gets out to the right people. And, most importantly, press release management is about tracking results. You need to be sure that you know which releases are getting attention so that you know what’s important to your audience.<br />Depending on how big your business is and how many press releases you’re sending out, you’ll find that press release management is something that can take you a great deal of your time: that’s why many businesses ultimately hire press release management consultants to keep track of the details.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: What’s Involved?" href="http://onlinepublicityjournal.com/press-release-management-whats-involved/2008/04/12/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-whats-involved/2008/04/12/_title=Press_Release_Management_What_8217_s_Involved??ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-whats-involved/2008/04/12/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-whats-involved/2008/04/12/_title=Press_Release_Management_What_8217_s_Involved??ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-whats-involved/2008/04/12/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-getting-your-news-on-your-site/2008/03/18/" rel="bookmark">Press Release Management: Getting Your News on Your Site</a><br />Writing by Brick Marketing on Tuesday, 18 of March , 2008 at 12:42 pm <a title="Comment on Press Release Management: Getting Your News on Your Site" href="http://onlinepublicityjournal.com/press-release-management-getting-your-news-on-your-site/2008/03/18/#respond">Leave a comment</a><br />Press release management is about a lot of different things. In part, it’s about letting the world know that you’ve launched a new product or service. In part, it’s about making sure that when you host an event, people will show up.<br />Press release management is about - at it’s simplest - making sure that you’re able to get your news to the people who need it: to the media who will cover the news and to those consumers who you want to act on what they read.<br />However, while many who are using press releases to get the word out about their services, products or functions and business in general are able to get the release out in print and online, often there’s an important outlet that isn’t considered. Many businesses don’t get their news on their own websites and blogs.<br />When it comes to managing your press releases, be sure that you’re looking at your website: be sure that those who already come to you looking for information on your website won’t have to start searching to track it down.<br />By either linking to the press releases that you’ve sent from your home page or including a news page on your site, you can be sure that you’re getting the word out more effectively.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: Getting Your News on Your Site" href="http://onlinepublicityjournal.com/press-release-management-getting-your-news-on-your-site/2008/03/18/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-getting-your-news-on-your-site/2008/03/18/_title=Press_Release_Management_Getting_Your_News_on_Your_Site?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-getting-your-news-on-your-site/2008/03/18/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-getting-your-news-on-your-site/2008/03/18/_title=Press_Release_Management_Getting_Your_News_on_Your_Site?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-getting-your-news-on-your-site/2008/03/18/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-9-questions-to-ask-before-you-hit-submit/2008/03/14/" rel="bookmark">Press Release Management: 8 Questions to Ask Before You Hit Submit</a><br />Writing by Brick Marketing on Friday, 14 of March , 2008 at 11:47 am <a title="Comment on Press Release Management: 8 Questions to Ask Before You Hit Submit" href="http://onlinepublicityjournal.com/press-release-management-9-questions-to-ask-before-you-hit-submit/2008/03/14/#respond">Leave a comment</a><br />When it comes to press release management, one of the best things that you can do is to make sure that you’re creating releases that will help you to reach your goals. The best way to do that is to ask yourself the following questions before you hit the submit button for an online distribution site or send if you’re sending out press releases by email.<br />Is the point of my press release clear? In other words, when someone reads the release, will they be able to get your message right away?<br />Does my press release focus on something that counts as news? If your press release isn’t newsworthy, well, it’s not quite a press release, is it?<br />Does my press release offer something to the reader? Is the content worth reading?<br />Is the press release that I have created something that readers will trust?<br />Is the press release that I’ve written something that people will connect with?<br />Does the press release that I’m submitting encourage people to look for more information?<br />Am I including too much information? It’s important that, when you write a press release you encourage your readers to participate; a press release isn’t an article or a sales pitch; make sure that you’re leaving out enough to keep them interested - without neglecting important details.<br />Am I accomplishing what I set out to do?<br />When you are able to be sure that you’re including the right information in the right format, press release management is easier: you won’t have to worry about leaving things out, about giving too much away or about alienating readers. Instead, you’ll find that it’s a lot easier to attract the response that you’re looking for.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: 8 Questions to Ask Before You Hit Submit" href="http://onlinepublicityjournal.com/press-release-management-9-questions-to-ask-before-you-hit-submit/2008/03/14/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-9-questions-to-ask-before-you-hit-submit/2008/03/14/_title=Press_Release_Management_8_Questions_to_Ask_Before_You_Hit_Submit?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-9-questions-to-ask-before-you-hit-submit/2008/03/14/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-9-questions-to-ask-before-you-hit-submit/2008/03/14/_title=Press_Release_Management_8_Questions_to_Ask_Before_You_Hit_Submit?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-9-questions-to-ask-before-you-hit-submit/2008/03/14/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-understanding-your-pr-goals/2008/02/25/" rel="bookmark">Press Release Management: Understanding Your PR Goals</a><br />Writing by Brick Marketing on Monday, 25 of February , 2008 at 12:44 pm <a title="Comment on Press Release Management: Understanding Your PR Goals" href="http://onlinepublicityjournal.com/press-release-management-understanding-your-pr-goals/2008/02/25/#respond">Leave a comment</a><br />Writing press releases is designed to help you better market your business and the products, services and events that you want the press and the public to know about. Press release management is that process by which you keep tabs on the press releases that you’ve used in your business: where you’ve submitted,which releases led to interviews, which were re-published, etc.<br />In order to get the most out of press release management, you’ll find that it helps to understand your PR goals (and what writing press releases can do to help you to reach them).<br />Among those things that you should keep track of are:<br />the goals that you have for publicity: what do you hope to accomplish with your press releases?<br />which publications you want to have noticing your business - which editors would you love to have pick up your press release?<br />how many click throughs to your website are coming from a press release submission.<br />When you are willing and able to keep track of the press releases that you have written and of what has and hasn’t worked, you’re in a better position to manage future press releases. When you know what doesn’t work, you will be able to learn from it, and to turn things around.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: Understanding Your PR Goals" href="http://onlinepublicityjournal.com/press-release-management-understanding-your-pr-goals/2008/02/25/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-understanding-your-pr-goals/2008/02/25/_title=Press_Release_Management_Understanding_Your_PR_Goals?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-understanding-your-pr-goals/2008/02/25/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-understanding-your-pr-goals/2008/02/25/_title=Press_Release_Management_Understanding_Your_PR_Goals?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-understanding-your-pr-goals/2008/02/25/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-when-to-create-multiple-versions/2008/02/20/" rel="bookmark">Press Release Management: When to Create Multiple Versions</a><br />Writing by Brick Marketing on Wednesday, 20 of February , 2008 at 2:49 pm <a title="Comment on Press Release Management: When to Create Multiple Versions" href="http://onlinepublicityjournal.com/press-release-management-when-to-create-multiple-versions/2008/02/20/#respond">Leave a comment</a><br />When it comes to press release management, you’ll find that there are a number of factors that you’ll need to keep in mind:<br />there’s the writing, of course<br />there’s the editing<br />there’s the scheduling<br />there’s the distribution<br />Those are all relatively straightforward points within press release management; the more that you look into it however, the more likely you are to discover that there’s another key element: matching your press release to its audience.<br />Let’s say that the press release in question is meant to announce an acquisition that your company has made. Do you merely create one release to send to the media and various online outlets? Or should you consider creating multiple versions?<br />If the release is relevant to a number of different groups, then absolutely you should create multiple versions: target one to distributors, one to end users and one to the press. Likewise, consider adding some information about the release to your blog and your website.<br />Shaking up your press release and creating something that each group that may be interested in knowing the details will want to read is going to help you to get ahead.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: When to Create Multiple Versions" href="http://onlinepublicityjournal.com/press-release-management-when-to-create-multiple-versions/2008/02/20/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-when-to-create-multiple-versions/2008/02/20/_title=Press_Release_Management_When_to_Create_Multiple_Versions?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-when-to-create-multiple-versions/2008/02/20/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-when-to-create-multiple-versions/2008/02/20/_title=Press_Release_Management_When_to_Create_Multiple_Versions?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-when-to-create-multiple-versions/2008/02/20/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-news-not-announcements/2008/02/10/" rel="bookmark">Press Release Management: News, Not Announcements</a><br />Writing by Brick Marketing on Sunday, 10 of February , 2008 at 1:02 pm <a title="Comment on Press Release Management: News, Not Announcements" href="http://onlinepublicityjournal.com/press-release-management-news-not-announcements/2008/02/10/#respond">Leave a comment</a><br />When it comes to managing your press release campaigns, there are a few essentials:<br />You need to manage the schedule on which you send out press releases;<br />You need to manage your press release distribution system;<br />You need to manage the way that press releases are written; and,<br />You need to manage your press release content.<br />When it comes to managing your press release content, one of the key things that you need to be looking as is whether or not you are releasing newsworthy information or simply just making an announcement.<br />Think about a product launch: are you just trying to let prospective buyers know that you’re putting something new on the market, or are you providing them with a resource that will fulfill a need and provide them with a solution to a problem? Are you announcing an event, or are you encouraging someone to participate?<br />By focusing on the difference between an announcement and news, you’ll quickly find that you’re able to get more out of the press releases you send out. This is a key feature of press release management: getting the right information out to increase the exposure that your business will get.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: News, Not Announcements" href="http://onlinepublicityjournal.com/press-release-management-news-not-announcements/2008/02/10/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-news-not-announcements/2008/02/10/_title=Press_Release_Management_News_Not_Announcements?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-news-not-announcements/2008/02/10/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-news-not-announcements/2008/02/10/_title=Press_Release_Management_News_Not_Announcements?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-news-not-announcements/2008/02/10/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/do-you-have-a-press-release-management-plan-in-place/2008/01/27/" rel="bookmark">Do You Have a Press Release Management Plan in Place?</a><br />Writing by Brick Marketing on Sunday, 27 of January , 2008 at 12:09 pm <a title="Comment on Do You Have a Press Release Management Plan in Place?" href="http://onlinepublicityjournal.com/do-you-have-a-press-release-management-plan-in-place/2008/01/27/#respond">Leave a comment</a><br />When you’ve embraced press release marketing as a tool for gaining online publicity, it’s key to have an effective press release management plan in place.<br />Press release management is about a number of different things. It’s about setting a schedule. It’s about looking at the newsworthy events, products or services that you will announce and choosing the right time to get the details out there. It’s about knowing where to submit different releases. It’s also about tracking the response to each release that you submit.<br />In other words, if you submit press releases to three different distribution services, the right press release management will help you to see which service was most beneficial for a given release (and you’re likely to find that different services are more effective for different kinds of releases). If you submit a press release and you have the right press release management, you’ll know whether or not the release brought in 5 sales, 50 sales or 5000 sales - and then you’ll be able to determine the best way of repeating those results.<br />Managing your press releases enables you to use them more effectively - and that means that, even if you’re putting a bit more effort into the process, you’ll find that you’re getting a lot more out of each and every release that you send out.<br />If you’re not following your releases from the time that they are simply ideas up until the time that they attract media attention and increase your sales, it’s hard to know whether or not you’re actually reaching your goals. That’s why press release management is so essential: it lets you measure your progress.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Do You Have a Press Release Management Plan in Place?" href="http://onlinepublicityjournal.com/do-you-have-a-press-release-management-plan-in-place/2008/01/27/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/do-you-have-a-press-release-management-plan-in-place/2008/01/27/_title=Do_You_Have_a_Press_Release_Management_Plan_in_Place??ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/do-you-have-a-press-release-management-plan-in-place/2008/01/27/&title=Do">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/do-you-have-a-press-release-management-plan-in-place/2008/01/27/_title=Do_You_Have_a_Press_Release_Management_Plan_in_Place??ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/do-you-have-a-press-release-management-plan-in-place/2008/01/27/&title=Do">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-management-staying-on-top-of-the-releases-you-send/2008/01/18/" rel="bookmark">Press Release Management: Staying on Top of the Releases You Send</a><br />Writing by Brick Marketing on Friday, 18 of January , 2008 at 1:42 pm <a title="Comment on Press Release Management: Staying on Top of the Releases You Send" href="http://onlinepublicityjournal.com/press-release-management-staying-on-top-of-the-releases-you-send/2008/01/18/#respond">Leave a comment</a><br />Do you have a press release management system in place?<br />If you have recognized the value of gaining publicity through press releases, you’ll probably have already figured out the basics. You know that you need to report newsworthy events, products and services. You know that you need to keep track of where you’ll submit press releases based on where you’ve found success before. Chances are good that you’ve also discovered a strategy for linking to your press releases so that you’ll spread the word even more effectively.<br />The tools that you use to stay on top of all of your press release campaigns are all a part of a press release management system.<br />With the right press release management, you’ll be able to:<br />organize the templates that you use so that you always know where to find them<br />organize links to your press releases by category, by subject or another criteria that you set forth<br />know which releases have been picked up where - and ensure that you tailor campaigns appropriately<br />Sending a press release isn’t enough (just as building a website doesn’t automatically ensure that you’ll get the traffic that you need); you need to make a consistent effort to get the word out, and to use your press releases more effectively.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Management: Staying on Top of the Releases You Send" href="http://onlinepublicityjournal.com/press-release-management-staying-on-top-of-the-releases-you-send/2008/01/18/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-management-staying-on-top-of-the-releases-you-send/2008/01/18/_title=Press_Release_Management_Staying_on_Top_of_the_Releases_You_Send?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-management-staying-on-top-of-the-releases-you-send/2008/01/18/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-management-staying-on-top-of-the-releases-you-send/2008/01/18/_title=Press_Release_Management_Staying_on_Top_of_the_Releases_You_Send?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-management-staying-on-top-of-the-releases-you-send/2008/01/18/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/" rel="bookmark">Is Your Press Release Getting Sales?</a><br />Writing by Brick Marketing on Monday, 7 of January , 2008 at 12:55 pm <a title="Comment on Is Your Press Release Getting Sales?" href="http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/#respond">Leave a comment</a><br />When you’re in business and you’re doing everything that you can to draw attention to what you do and what you have to offer, the goal isn’t marketing; the goal is getting sales. So look at what you’re doing - specifically, look at your press releases and see whether or not they are helping you to get sales.<br />Some of you will see that, sure, you’re getting a few more sales because of the press releases you’ve sent out, but think that you could be doing more. Some of you will look at them and wonder why you’ve sent them at all. Finally, it’s probably a safe bet that some folks reading along won’t have sent out a press release at all.<br />Whether you’re working on your first press release or you’ve been sending them out for years - to the news media and online - there are some standards, some key points that will help you to accomplish more with each press release you send.<br />Make sure you’re using the right format when your release is written.<br />Make sure that your press releases are news worthy.<br />Get the reader’s attention right away.<br />Get readers excited about the product or service you’re announcing.<br />Direct people to the website or phone number they need to get more information.<br />Know and use the keywords and key phrases that your customers will use when they search.<br />That’s 6 steps - 6 easy steps - that can help you to use your press releases for getting more sales. At the very least, they are 6 steps that will help draw traffic to your site. Make sure that when folks follow the links they’re landing on a great page and that they have plenty of chances to act. Remember it’s not a sale until it’s closed.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Is Your Press Release Getting Sales?" href="http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a>, <a title="View all posts in Getting Sales" href="http://onlinepublicityjournal.com/category/getting-sales/" rel="category tag">Getting Sales</a>, <a title="View all posts in Creating a Buzz" href="http://onlinepublicityjournal.com/category/creating-a-buzz/" rel="category tag">Creating a Buzz</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/_title=Is_Your_Press_Release_Getting_Sales??ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/&title=Is">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/_title=Is_Your_Press_Release_Getting_Sales??ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/is-your-press-release-getting-sales/2008/01/07/&title=Is">Digg</a><br /><a href="http://onlinepublicityjournal.com/managing-press-releases-to-spread-the-word/2007/12/31/" rel="bookmark">Managing Press Releases to Spread the Word</a><br />Writing by Brick Marketing on Monday, 31 of December , 2007 at 9:44 am <a title="Comment on Managing Press Releases to Spread the Word" href="http://onlinepublicityjournal.com/managing-press-releases-to-spread-the-word/2007/12/31/#respond">Leave a comment</a><br />Good things happen once effective press release management is done for any business planning to use it for leverage in today’s world. Definitely, any person or business entity will resort to anything to help them advance and reap dividends as well just to be able to make proper exposure and awareness possible to attract customers who can possibly solicit their services.<br />Indeed, making noise will be the primary concern of effective press release management practices. That is why the steps to undertake to ensure that such press release writing are done with extreme efforts and efficiency makes it quite critical prior to its distribution to channels to which a firm may be gearing towards to. Awareness is hard to get and if the people who make these press release writing are not careful, they may find themselves pretty much on the hot seat when it comes to evaluation time of the various strategies that they have initially discussed.<br />Source:www.epiphanysolutions.co.uk/searchmarketing/18379336/SEO-press-releases-effective-way-to-reach-consumers<br />Producing press releases with search engine optimization in mind is key in creating online presence, according to one expert.<br />He also recommends inserting pictures and tags, adding print, subscription and forward functions to the press release, distributing content via podcasts and using social networking sites to promote products.<br />“Online influencers are the key to any word of mouth marketing programme,” said Mr Balderaz. “When bloggers and other prominent online personalities are spreading the word about you products and services, good things happen.”<br />Overall, it seems that there is minimal room for failure. Other than cost matters, it is apparent that management executives want to make sure that their whole ordeal is indeed worth the investment to get positive rate of returns. <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Managing Press Releases to Spread the Word" href="http://onlinepublicityjournal.com/managing-press-releases-to-spread-the-word/2007/12/31/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/managing-press-releases-to-spread-the-word/2007/12/31/_title=Managing_Press_Releases_to_Spread_the_Word?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/managing-press-releases-to-spread-the-word/2007/12/31/&title=Managing">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/managing-press-releases-to-spread-the-word/2007/12/31/_title=Managing_Press_Releases_to_Spread_the_Word?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/managing-press-releases-to-spread-the-word/2007/12/31/&title=Managing">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-managing-of-ideas-and-content/2007/12/24/" rel="bookmark">Press Release Managing of Ideas and Content</a><br />Writing by Brick Marketing on Monday, 24 of December , 2007 at 9:07 am <a title="Comment on Press Release Managing of Ideas and Content" href="http://onlinepublicityjournal.com/press-release-managing-of-ideas-and-content/2007/12/24/#respond">Leave a comment</a><br />Good press release management requires the balanced use of graphics and content in them. Overall, most people would find it more interesting to give attention to press releases that capture a certain interest inside of them. Most of the time, graphics are used to help improve design and presentation. In the end however, it all depends on what the press release is all about and how it can attract media attention.<br />Remember, people know better than to rely solely on headlines. It has been common practice today that people wisely read the smaller fonts which often represent the hidden agenda and deals of most press releases. Press release management often requires tricky methods such as getting the attention so that people will immediately consider reading them and study offers made.<br />Is your news “newsworthy?” The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the “W” questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.<br />Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers’ attention. Do not blow it with a weak opening.<br />There will always be press releases that may be too good to be true. The real story behind this is that people are often looking for something they want to see or read. Many would shake their heads and disbelief of too good to be true press releases but remember, that is its primary purpose. The success of a good press release writing will depend on the impact and attention it will have on the people in the end. <a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=/category/press-release-distribution/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Managing of Ideas and Content" href="http://onlinepublicityjournal.com/press-release-managing-of-ideas-and-content/2007/12/24/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Management" href="http://onlinepublicityjournal.com/category/press-release-management/" rel="category tag">Press Release Management</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-managing-of-ideas-and-content/2007/12/24/_title=Press_Release_Managing_of_Ideas_and_Content?ref=/category/press-release-distribution/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-managing-of-ideas-and-content/2007/12/24/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-managing-of-ideas-and-content/2007/12/24/_title=Press_Release_Managing_of_Ideas_and_Content?ref=/category/press-release-distribution/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-managing-of-ideas-and-content/2007/12/24/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/covering-all-aspects-of-press-release-management/2007/12/22/" rel="bookmark">Covering All Aspects of Press Release Management</a><br />Writing by Brick Marketing on Saturday, 22 of December , 2007 at 8:05 pm <a title="Comment on Covering All Aspects of Press Release Management" href="http://onlinepublicityjournal.com/covering-all-aspects-of-press-release-management/2007/12/22/#respond">Leave a comment</a><br />As far as constructing that first press release is concerned, it is important to cover all areas needed to make sure that efforts in making press releases click can be assured. Remember, press release management is similar to business management. With regards to proper composition, attractiveness and impact are relevant features that can help measure if a press release will indeed carry out its primary purpose of attracting the target audience that press release authors are truly aiming for.<br />From here, you can see that there is more to press release writing than pure blabbering. Bear in mind that you are promoting for attention. Make sure you are not being repetitive in what you are trying to emphasize when it comes to a featured product or special service. Being redundant might push your viewing class away rather than getting their undivided attention.<br />(<a onclick="javascript:urchinTracker('/outbound/www.amazines.com/Website_Promotion/article_detail.cfm/387502?articleid=387502?ref=/category/press-release-distribution/');" href="http://www.amazines.com/Website_Promotion/article_detail.cfm/387502?articleid=387502">Source</a>) When you want to get more clients and customers for your business, it’s not anymore acceptable to be complacent. Rather than joining the bandwagon and tweaking on a marketing strategy that is already used by other businesses, why not consider coming up with new ideas on your own?<br />Those that dare to be different are often the ones who stand out and come out victorious in the competition. When you want to be on top of your industry, it’s time for you to stop copying and start planning on ways for your business to be distinct from the rest.<br />For what it is worth, press release management requires a professional approach as well as a creative constructivism of how to gain market attention. It takes much to capture that public patronization and if they see your efforts a waste of time, then it is also a waste of time on you end. So make your press release writing worth each second you invest in them for better results.bankPR: Press releases from Nigerian bankshttp://www.blogger.com/profile/11857145835224870412noreply@blogger.com0tag:blogger.com,1999:blog-7699184594791017702.post-8406230535095254072008-06-17T11:19:00.000-07:002008-06-17T11:27:18.671-07:00PRESS RELEASE DISTRIBUTION<a href="http://onlinepublicityjournal.com/press-release-distribution-the-importance-of-doing-your-own-marketing/2008/06/13/" rel="bookmark">Press Release Distribution: The Importance of Doing Your Own Marketing</a><br />Writing by Brick Marketing on Friday, 13 of June , 2008 at 2:51 pm <a title="Comment on Press Release Distribution: The Importance of Doing Your Own Marketing" href="http://onlinepublicityjournal.com/press-release-distribution-the-importance-of-doing-your-own-marketing/2008/06/13/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When it comes to press release distribution, there is always a lot of talk about making sure that you hit the major online press release distribution outlets like PRWeb. There is also going to be a lot of talk about making sure that your press release distribution plan includes getting your press release out to your local media - whether by fax, email, postal mail or their preferred method. However, what you don’t always find information about when it comes to press release distribution is the important of doing your own marketing.<br />When your press release distribution is affected by the work that you do for yourself - making sure that you distribute information to those on your email marketing list, making sure that you are including either your press release or more detailed information about the product, service or event that you are writing about - you will find that your press releases are more effective.<br />When you have news, you want to be sure that you are doing everything in your power to get the word out; while that means having a focus on press release distribution, it is also important to do some of the footwork yourself. Be sure that you’re including information in your newsletters, in email mailings, on your blog, on your web site and even in the RSS feeds that other sites have picked up.<br />By doing your own marketing in addition to press release distribution, you will find that you are able to get the word out with far less effort.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: The Importance of Doing Your Own Marketing" href="http://onlinepublicityjournal.com/press-release-distribution-the-importance-of-doing-your-own-marketing/2008/06/13/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-the-importance-of-doing-your-own-marketing/2008/06/13/_title=Press_Release_Distribution_The_Importance_of_Doing_Your_Own_Marketing?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-the-importance-of-doing-your-own-marketing/2008/06/13/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-the-importance-of-doing-your-own-marketing/2008/06/13/_title=Press_Release_Distribution_The_Importance_of_Doing_Your_Own_Marketing?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-the-importance-of-doing-your-own-marketing/2008/06/13/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/5-ways-to-benefit-with-press-release-distribution/2008/06/11/" rel="bookmark">5 Ways to Benefit with Press Release Distribution</a><br />Writing by Brick Marketing on Wednesday, 11 of June , 2008 at 10:10 am <a title="Comment on 5 Ways to Benefit with Press Release Distribution" href="http://onlinepublicityjournal.com/5-ways-to-benefit-with-press-release-distribution/2008/06/11/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When your company takes advantage of press release writing and distribution, you’ll find that there are a number of benefits that are just waiting to be discovered. After all, by distributing press releases, you’ll find that you don’t just get the story out there, but you get other people telling it as well.<br />Specifically, though, you can expect to find the following 5 benefits when you have a strong press release distribution network:<br />With press release distribution you can be sure that your local media outlets are aware of a product, service or event that you want people to know about. Couple that with a well written press release, and you can be fairly confident that the story will get out.<br />With press release distribution online, you can be sure that you are reaching out to podcasters, videocasters and bloggers who can do a great deal to create a buzz about the products, services and events that you are letting them know about.<br />With press release distribution online, you can be sure that you are making news available to your current and prospective customers.<br />With press release distribution on your own web site, you will find that you are able to add content to your site that gets the search engine spiders coming in.<br />With press release distribution via email to your list, you can be sure that you are reminding those on your mailing list that there are still things going on - which will get them to come back to your web site.<br />In other words, all of the different benefits of press release distribution tend to come down to one thing: increased exposure for your business, your products or services, your events and - ultimately - your web site.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on 5 Ways to Benefit with Press Release Distribution" href="http://onlinepublicityjournal.com/5-ways-to-benefit-with-press-release-distribution/2008/06/11/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/5-ways-to-benefit-with-press-release-distribution/2008/06/11/_title=5_Ways_to_Benefit_with_Press_Release_Distribution?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/5-ways-to-benefit-with-press-release-distribution/2008/06/11/&title=5">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/5-ways-to-benefit-with-press-release-distribution/2008/06/11/_title=5_Ways_to_Benefit_with_Press_Release_Distribution?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/5-ways-to-benefit-with-press-release-distribution/2008/06/11/&title=5">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-which-outlets-to-target/2008/06/04/" rel="bookmark">Press Release Distribution: Which Outlets to Target</a><br />Writing by Brick Marketing on Wednesday, 4 of June , 2008 at 5:13 pm <a title="Comment on Press Release Distribution: Which Outlets to Target" href="http://onlinepublicityjournal.com/press-release-distribution-which-outlets-to-target/2008/06/04/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When it comes to press release distribution, you’ll find that there’s a great deal that you can do. However, it’s also important to look at press release distribution in terms of the ways in which it will help you the most.<br />Press release distribution isn’t just about sending your press release out to every outlet that you can think of; press release distribution is all about looking at the options that are out there for you and choosing the ones that are best for your business.<br />Some of the best press release distribution options for getting the word out about your business are:<br />Trade publications. It’s a good idea to focus on getting the word out to people in your business when you send out a press release.<br />Online outlets. Your press release distribution should always include sites like PRWeb that will help you to get the word out.<br />Your email list. When you already have a network of individuals who are looking to receive news about your business is going to mean making sure that they receive those details.<br />Your website. Just because someone already knows about your business and your business website does not mean that they shouldn’t be made aware of your news.<br />By making sure that your press release distribution gets your news out to all of the people who will benefit from learning about it, you can be sure that your press releases will be more effective for marketing your business.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: Which Outlets to Target" href="http://onlinepublicityjournal.com/press-release-distribution-which-outlets-to-target/2008/06/04/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-which-outlets-to-target/2008/06/04/_title=Press_Release_Distribution_Which_Outlets_to_Target?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-which-outlets-to-target/2008/06/04/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-which-outlets-to-target/2008/06/04/_title=Press_Release_Distribution_Which_Outlets_to_Target?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-which-outlets-to-target/2008/06/04/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-is-not-just-for-pr/2008/06/02/" rel="bookmark">Press Release Distribution Is Not Just for PR</a><br />Writing by Brick Marketing on Monday, 2 of June , 2008 at 8:49 pm <a title="Comment on Press Release Distribution Is Not Just for PR" href="http://onlinepublicityjournal.com/press-release-distribution-is-not-just-for-pr/2008/06/02/#respond">Leave a comment</a><br /><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002373001986" target="_blank"></a><a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002239001986" target="_blank">PRWeb - Press Releases That Work</a>When some people think about press release distribution, the first thing that they think of are PR professionals who can be hired to get the word out about a product, service, business or event. More and more, though, the face of press release distribution is changing:<br /><a onclick="javascript:urchinTracker('/outbound/www.prweb.com/releases/2008/6/prweb988434.htm?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.prweb.com/releases/2008/6/prweb988434.htm" target="new">(source)</a>The press release is no longer just a tool for public relations professionals. In fact, marketing professionals and small business owners now use press releases with just as much frequency as PR professionals, according to a new Society for New Communications Research study, “Exploring the ROI of Online Press Releases,” which was sponsored by SNCR Vendor Council member Vocus. Furthermore, the press release was once used to attract the attention of journalists and media outlets. Now, it is used to accomplish a much greater range of goals including reaching bloggers, driving website traffic, and search engine optimization (SEO). The results of the study will be shared in a presentation led by SNCR executive director Jen McClure at the 2008 Vocus Users Conference, which will be held June 4-6 in Washington, DC.<br />You may not be in the DC area to attend this conference (for that matter, you may not want to be), however, that doesn’t mean that there won’t be some interesting information that will come out of it. When it comes to press release distribution, after all, it’s important to look at SEO, to consider reaching out to members of the new media and to achieve additional results on a per case basis.<br />By learning more about press release distribution - and as more and more people begin to take advantage of it for their businesses - it’s possible to do more than just get PR; it’s possible to get and stay ahead of your competitors.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution Is Not Just for PR" href="http://onlinepublicityjournal.com/press-release-distribution-is-not-just-for-pr/2008/06/02/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-is-not-just-for-pr/2008/06/02/_title=Press_Release_Distribution_Is_Not_Just_for_PR?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-is-not-just-for-pr/2008/06/02/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-is-not-just-for-pr/2008/06/02/_title=Press_Release_Distribution_Is_Not_Just_for_PR?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-is-not-just-for-pr/2008/06/02/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-what-needs-to-happen/2008/05/29/" rel="bookmark">Press Release Distribution: What Needs to Happen</a><br />Writing by Brick Marketing on Thursday, 29 of May , 2008 at 6:06 pm <a title="Comment on Press Release Distribution: What Needs to Happen" href="http://onlinepublicityjournal.com/press-release-distribution-what-needs-to-happen/2008/05/29/#respond">Leave a comment</a><br />When you’re looking at distributing press releases to market your business - whether you run an online business, a traditional brick and mortar store or a combination of the two - you will find that there are a few key steps that need to be taken.<br />Simply put, when you are choosing a press release distrubition service, it’s important to be sure that:<br />The press release distribution network can get your release out online - to a large range of media outlets.<br />The press release distribution network can provide hints and help to make sure that you are getting as much as possible out of your press release.<br />Your press release is distributed with faxes, email and, in some cases, audio to make sure that everyone who needs to get the information does.<br />The press release distribution network that you choose should have a proven track record of helping businesses like yours to get the word out to the media.<br />The press release distribution network that you choose should be able to reach your target market.<br />By taking the time to research press release distribution, you’ll be in a better position to get the word out about what you’re doing, why you’re doing it and who will benefit the most. In other words, by researching your press release distribution options and choosing those that are best for your business, you’ll find that you are in a better position to market your business successfully.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: What Needs to Happen" href="http://onlinepublicityjournal.com/press-release-distribution-what-needs-to-happen/2008/05/29/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-what-needs-to-happen/2008/05/29/_title=Press_Release_Distribution_What_Needs_to_Happen?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-what-needs-to-happen/2008/05/29/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-what-needs-to-happen/2008/05/29/_title=Press_Release_Distribution_What_Needs_to_Happen?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-what-needs-to-happen/2008/05/29/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-making-sure-youre-getting-the-word-out/2008/05/19/" rel="bookmark">Press Release Distribution: Making Sure You’re Getting the Word Out</a><br />Writing by Brick Marketing on Monday, 19 of May , 2008 at 2:52 pm <a title="Comment on Press Release Distribution: Making Sure You’re Getting the Word Out" href="http://onlinepublicityjournal.com/press-release-distribution-making-sure-youre-getting-the-word-out/2008/05/19/#respond">Leave a comment</a><br />When you write press releases, one of the goals that you have is to simply get the word out about the products, services or events that your company has to offer. That’s great - press releases are an effective tool for generating publicity; however, if you don’t have a solid press release distribution strategy that you’re working from, chances are good that you’ll face some challenges.<br />In other words, without a press release distribution strategy, how can you be sure that your press release is doing its job and getting the word out? (The unfortunate answer is that unless you’re distributing your press releases, there’s a good chance that they aren’t going to help to bring traffic to your website or to attract customers)<br />If your thoughts about press release distribution are centered around online press release distribution, you’re going to want to be sure that you are submitting your press release to those sites that get traffic and have a solid page rank. Likewise, if your focus is getting the word out to members of the traditional media, you’re going to want to focus on getting a great mailing list and distribution list put together - you’re going to want to be sure that the right people receive your press releases.<br />In other words, when you’re using press releases to get publicity - regardless of what you are trying to attract attention to - your press release distribution plan is going to have a huge impact on the success of your campaign.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: Making Sure You’re Getting the Word Out" href="http://onlinepublicityjournal.com/press-release-distribution-making-sure-youre-getting-the-word-out/2008/05/19/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-making-sure-youre-getting-the-word-out/2008/05/19/_title=Press_Release_Distribution_Making_Sure_You_8217_re_Getting_the_Word_Out?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-making-sure-youre-getting-the-word-out/2008/05/19/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-making-sure-youre-getting-the-word-out/2008/05/19/_title=Press_Release_Distribution_Making_Sure_You_8217_re_Getting_the_Word_Out?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-making-sure-youre-getting-the-word-out/2008/05/19/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-doing-some-research-before-you-submit/2008/05/13/" rel="bookmark">Press Release Distribution: Doing Some Research Before You Submit</a><br />Writing by Brick Marketing on Tuesday, 13 of May , 2008 at 11:48 am <a title="Comment on Press Release Distribution: Doing Some Research Before You Submit" href="http://onlinepublicityjournal.com/press-release-distribution-doing-some-research-before-you-submit/2008/05/13/#respond">Leave a comment</a><br />When you’re going to be writing and distributing press releases, one of the things that you need to be sure of is that you are sending your press releases to the right places.<br />While it is true that you can benefit from submitting press releases to sites like PRWeb so long as your sites are optimized for the search engines, when you’re distributing press releases to the media, you’re going to want to be a bit more careful.<br />For example, if you are going to distribute your press release to a network of blogs, you’ll want to take the time to research which blogs would be appropriate; your research can include reading some past posts and seeing whether or not you think your story would fit.<br />Once you’ve realized that the press release you’re going to distribute is a good fit, the next thing that you are going to want to do is to learn how that person prefers to be contacted. Their policies may be to ignore all attachments that come in by email or they may want to hear by fax and email - when you know these policies, you’ll be able to abide by them.<br />Sending a relevant news release is important; sending it in the right way is too. That’s what it’s important to look at all of your options and do some research prior to press release distribution.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: Doing Some Research Before You Submit" href="http://onlinepublicityjournal.com/press-release-distribution-doing-some-research-before-you-submit/2008/05/13/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-doing-some-research-before-you-submit/2008/05/13/_title=Press_Release_Distribution_Doing_Some_Research_Before_You_Submit?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-doing-some-research-before-you-submit/2008/05/13/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-doing-some-research-before-you-submit/2008/05/13/_title=Press_Release_Distribution_Doing_Some_Research_Before_You_Submit?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-doing-some-research-before-you-submit/2008/05/13/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-the-benefits-of-multiple-networks/2008/05/10/" rel="bookmark">Press Release Distribution: the Benefits of Multiple Networks</a><br />Writing by Brick Marketing on Saturday, 10 of May , 2008 at 6:12 pm <a title="Comment on Press Release Distribution: the Benefits of Multiple Networks" href="http://onlinepublicityjournal.com/press-release-distribution-the-benefits-of-multiple-networks/2008/05/10/#respond">Leave a comment</a><br />When it comes to press release distribution, ultimately you will find that there are a variety of options available to you. You’ll also find that there are benefits to distributing your press releases over a variety of different channels.<br />For example, there are sites that offer free press release distribution; while they may not have the PageRank of some of the pay to distribute sites, there is an audience that can be reached.<br />There are going to be times when the best press release distribution method involves sending your releases out to the local media - the nearby TV networks, the radio stations and those local magazines and newspapers that are likely to be interested in your product, service of event.<br />There are also going to be times when paying for press release distribution at sites like PRWeb is highly advantageous - particularly when you have optimized your press release for the search engines and want to be sure that those who are interested in products and services like the ones that you offer will be able to find your news during a basic online search.<br />When you distribute your press release over multiple networks, the likelihood that someone will pick up and run with the story increases. Some releases that you send out will be picked up by dozens of bloggers or media personnel; others may only be picked up by one or two people. However, the more widespread you press release distribution is, the more likely you are to successfully get the word out.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: the Benefits of Multiple Networks" href="http://onlinepublicityjournal.com/press-release-distribution-the-benefits-of-multiple-networks/2008/05/10/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-the-benefits-of-multiple-networks/2008/05/10/_title=Press_Release_Distribution_the_Benefits_of_Multiple_Networks?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-the-benefits-of-multiple-networks/2008/05/10/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-the-benefits-of-multiple-networks/2008/05/10/_title=Press_Release_Distribution_the_Benefits_of_Multiple_Networks?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-the-benefits-of-multiple-networks/2008/05/10/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-why-it-matters-to-bloggers/2008/04/27/" rel="bookmark">Press Release Distribution: Why it Matters to Bloggers</a><br />Writing by Brick Marketing on Sunday, 27 of April , 2008 at 10:37 am <a title="Comment on Press Release Distribution: Why it Matters to Bloggers" href="http://onlinepublicityjournal.com/press-release-distribution-why-it-matters-to-bloggers/2008/04/27/#respond">Leave a comment</a><br />When you’re writing press releases and focusing on press release distribution for your business, you’ll find that there’s a lot that you’re going to be thinking about. You’ll be thinking about links to your website, the customers or clients that you’ll be reaching out to and the media. What you might not be thinking about though, when it comes to press release distribution is why your press releases are important to bloggers - particularly those bloggers who are just starting out and trying to establish themselves.<br /><a onclick="javascript:urchinTracker('/outbound/www.doshdosh.com/content-sources-you-can-use-for-a-successful-news-blog/?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.doshdosh.com/content-sources-you-can-use-for-a-successful-news-blog/" target="new">(source)</a>When you are starting out as a relatively unknown blogger, you need to take the initiative to accumulate media contacts. Email companies and web services which are relevant to your site’s topical focus and inform them that you are open to receiving email press releases from their marketing/PR department.<br />You’ll usually be put on an email list and you can take this chance to initiate better relationships with the specific PR manager/executive. Ideally, you want to be invited to launch parties and networking events as a member of the press.<br />You can also monitor Press Release sites like PR News Wire, which offers well categorized RSS feeds for specific industries. Press releases are great sources of direct information from both large companies and small businesses. Sometimes they can be a effective way for you to get the scoop on a big news story.<br />When a blogger is trying to get established, your press release distribution methods can be an extremely strong foundation for a relationship. When you’re looking for a way of making sure that your product or service - which fills a specific need - gets the right publicity, don’t overlook the bloggers. They can make a huge difference for you.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: Why it Matters to Bloggers" href="http://onlinepublicityjournal.com/press-release-distribution-why-it-matters-to-bloggers/2008/04/27/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-why-it-matters-to-bloggers/2008/04/27/_title=Press_Release_Distribution_Why_it_Matters_to_Bloggers?ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-why-it-matters-to-bloggers/2008/04/27/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-why-it-matters-to-bloggers/2008/04/27/_title=Press_Release_Distribution_Why_it_Matters_to_Bloggers?ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-why-it-matters-to-bloggers/2008/04/27/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-whats-your-plan/2008/04/23/" rel="bookmark">Press Release Distribution: What’s Your Plan?</a><br />Writing by Brick Marketing on Wednesday, 23 of April , 2008 at 2:40 pm <a title="Comment on Press Release Distribution: What’s Your Plan?" href="http://onlinepublicityjournal.com/press-release-distribution-whats-your-plan/2008/04/23/#respond">Leave a comment</a><br />When you’re looking into developing a press release distribution plan for your business, the reality is simple: if you fail to plan, chances are really good that you plan to fail.<br />While press release distribution is an extremely effective way to market your business, unless you have a plan, chances are good that you will struggle to reach your goals (whatever they may be); ultimately, not having a plan is worse than not having a goal.<br />In order to succeed with marketing your business with the press releases that you write, you need to be sure that:<br />you know who will be reading your press releases<br />what you hope to accomplish when you distribute press releases<br />who you hope will pick up your story<br />those who will market your product/event/service will understand what you have to say.<br />When all of those things are a certainty, press release distribution will be better able to ensure that you are able to reach the goals that you have set for your business. In other words, when you develop a plan, when you know what your plan is and when you distribute that press release with your plan in mind, you’ll be in a great position to build your online reputation and to spread the word.<a onclick="javascript:urchinTracker('/outbound/www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986?ref=http_//www.onlinepublicityjournal.com/');" href="http://www.linkconnector.com/traffic_affiliate.php?lc=005873002269001986" target="_blank">PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!</a><br /><a title="Comment on Press Release Distribution: What’s Your Plan?" href="http://onlinepublicityjournal.com/press-release-distribution-whats-your-plan/2008/04/23/#respond">Leave a comment</a><br />Category: <a title="View all posts in Press Release Distribution" href="http://onlinepublicityjournal.com/category/press-release-distribution/" rel="category tag">Press Release Distribution</a><br />Add this post to <a onclick="javascript:urchinTracker('/outbound/del.icio.us/post?url=http_//onlinepublicityjournal.com/press-release-distribution-whats-your-plan/2008/04/23/_title=Press_Release_Distribution_What_8217_s_Your_Plan??ref=http_//www.onlinepublicityjournal.com/');" href="http://del.icio.us/post?url=http://onlinepublicityjournal.com/press-release-distribution-whats-your-plan/2008/04/23/&title=Press">Del.icio.us</a> - <a onclick="javascript:urchinTracker('/outbound/digg.com/submit?phase=2_url=http_//onlinepublicityjournal.com/press-release-distribution-whats-your-plan/2008/04/23/_title=Press_Release_Distribution_What_8217_s_Your_Plan??ref=http_//www.onlinepublicityjournal.com/');" href="http://digg.com/submit?phase=2&url=http://onlinepublicityjournal.com/press-release-distribution-whats-your-plan/2008/04/23/&title=Press">Digg</a><br /><a href="http://onlinepublicityjournal.com/press-release-distribution-how-can-you-get-the-word-out/2008/04/22/" rel="bookmark">Press Release Distribution: How Can You Get the Word Out?</a><br />Writing by Brick Marketing on Tuesday, 22 of April , 2008 at 6:39 am <a title="Comment on Press Release Distribution: How Can You Get the Word Out?" href="http://onlinepublicityjournal.com/press-release-distribution-how-can-you-get-the-word-out/2008/04/22/#respond">Leave a comment</a><br />When it comes to using press releases to market your business, you’re quickly going to discover that just writing a press release isn’t enough: you also need to get the word out. That is where press release distribution comes into play.<br />It’s the way in which you distribute your press releases that gets the word out - not merely the press releases. So what can you do to make sure that you’re getting the word out as effectively as possible?<br />Distribute your press releases to online media sites. PR Web is a great example of sites where editors go to look for those stories that aren’t out there yet.<br />Distribute press releases by email. When you have a relationship with folks in the media - be it traditional media outlets or bloggers - go ahead and send your press release out by email.<br />Distribute press releases on your website. You’re going to want to be sure that you are putting information about your press releases on your website.<br />Distribute press releases to your local media. Even though you want to be sure that you’re thinking about the big picture and getting the word out to as many people as possible, you don’t want to forget about those in your area.<br />By distributing your press releases as widely as possible, you can be sure that you’re able to get the word out as effectively as possible.bankPR: Press releases from Nigerian bankshttp://www.blogger.com/profile/11857145835224870412noreply@blogger.com0tag:blogger.com,1999:blog-7699184594791017702.post-25603927161615911282008-06-16T09:41:00.000-07:002008-06-16T09:58:26.020-07:00WELCOME TO bankPR!Hi! I have been waiting for you. It's because of you that i created this blog. A place where banks and bankers meet to rob minds.<br /><br />bankPR is a place where you can get the lattest official announcement or public account of your bank. Fresh press releases, public relations, hottest banking news and above all, you make money by criticising banks constructively. A well judged, creative criticism attract a handsome financial reward. we call it pay-per-criticism!<br /><br />We get press releases from banks directly and from their official websites. We synchronise our site to interface with theirs to get the lattest news via rss feed. we just want to keep the two interests(Your bank and You) abreast with what you are perceiving. No better platform than this for Nigerians to be educated and to benefit from their bank's benevolence and goodwill. And for banks to know what their customers want.<br /><br />Please feel free to question, criticise and contribute to the growth our banking sector. remember that the highest posts attract financial reward. so keep airing out your view!<br /><br />Please feel free to contact bankPR about what you want your bank to do that they are not doing.<br />Sincerely our pleasure,<br />bankPR team.bankPR: Press releases from Nigerian bankshttp://www.blogger.com/profile/11857145835224870412noreply@blogger.com0