GETTING SALES FROM PRESS RELEASES

Getting Sales: A Business Priority, But not a Press Release Priority
Writing by Brick Marketing on Sunday, 20 of April , 2008 at 11:05 am Leave a comment
PRWeb - Press Releases That WorkWhen you are in business, one of the things that you’re going to want to be sure of is that you are able to get the sales that you need to grow your business: that’s given. The challenge comes when you think that getting sales is a priority when you write a press release.
Press release writing, in and of itself, is not about getting sales. Press release writing is all about getting the word out about something newsworthy. Get the word out about your business and changes that you’re making; get the word out about what makes your products or services unique; let people know about the events that you have coming up that you want them to attend.
Keep in mind what your priorities are, but, when you’re writing press releases for your business, make sure that you are also thinking about the priorities of your audience. Editors are looking for what will help them to increase revenue; writers are looking for a hot story - something that they can move forward with. The goals that they have when they start looking at your press releases isn’t to help you get sales - it’s about the paper and reaching out to their readers.
Therefore, when you’re sending out a press release, make sure that you are helping those who are reading your press releases to reach their goals; ultimately, when you do, you’ll find that you’re able to achieve your business goals as well. You’ll find that getting sales follows when your press releases help the media to reach their goals as well.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Why You Shouldn’t Leave Sales Up to Your Press Release
Writing by Brick Marketing on Sunday, 6 of April , 2008 at 11:14 am Leave a comment
PRWeb - Press Releases That WorkWhen you write a press release, getting sales may be your ultimate goal. However, it is essential that you don’t rely of your press releases to make the sales.
The goals of writing a solid press release should be to get the information out there - the information that people are already looking for. You can do that by optimizing the content of your press release around the search terms that they are using to find information they’re looking for. You can also word your press release to build excitement around your products and services - an excitement that leads readers to head to your website to learn even more and, ultimately, to buy your products or services.
Getting sales, however, should not be simply a matter of optimizing your press releases - just as getting sales shouldn’t be all about marketing your website with articles or print advertising. Getting sales is something that is the result of solid marketing, optimized websites, accurate sales pitches and good selling technique and customer service.
Finally, another great reason why you shouldn’t leave sales up to your press releases is a very basic one: getting sales isn’t what press releases are designed for. Press releases are meant to get information and attention for your products, and they will not be effective if you focus on getting sales rather than getting the word out.
Will sales come from using press releases effectively? Absolutely - provided the rest of the pieces are in place as well. Focus on the big picture; understand what press releases are all about. Getting sales will follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Understanding Keywords and Press Releases
Writing by Brick Marketing on Thursday, 3 of April , 2008 at 8:18 am Leave a comment
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When one of the goals that you have for your press releases is getting sales, you’re going to need to be aware of a few things. First, there’s that ever-important rule that is often stressed: your press release is about publicity and marketing and is not meant to be a sales pitch. Second, there is the importance of understanding keywords.
So how do you go about getting sales when you’re not making a sales pitch?
One step is to make an effort to really understand your products or services before you start selling them. When you know that you have to offer, it’s easier to market it. It’s also easier to understand which keywords you should use in your press releases (hint: you want to be sure that you’re optimizing your press releases around the keywords that your prospects will be using).
It’s the keywords that you optimize your press release for that will help to spread the word about your products. Couple just enough information with links to the right landing page and you’ll be in a better position to get the sales that you’re looking for: you’ll be able to capture your audience’s attention, and to get them wanting more.
Keep in mind, the sales don’t come exclusively because of the keywords that you use. Getting sales isn’t simply the result of writing press releases. Getting sales is about the combination of tools that you use to market your company’s products and services.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Getting Sales Means Attracting Buyers to Your Website
Writing by Brick Marketing on Sunday, 16 of March , 2008 at 11:25 am Leave a comment
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When you’re looking for ways of getting sales and you’re marketing your business with press releases, the key focus that you need to have is determining what it’s going to take to get buyers to your website. After all, if you are not attracting buyers, getting sales just isn’t something that’s going to happen - not on an increased level anyway.
So how can you attract buyers to your website using press releases?
The first thing that you can do is to make sure that the press releases you’re submitting online are optimized for the search engines: you need to be sure that those who are searching for products and services like yours will be able to find your releases and the links back to your website.
The next thing that you can do is to tailor your press releases to the type of buyer that you want to attract. If you want to be sure that you’re attracting sports enthusiasts (as an example), be sure that you’re appealing to them in the way that you write your press release; create an alternative press release to target other buyers.
When you are able to be sure that the word is getting out about your products and services, the key is to make sure that you’re doing your part. Write press releases, attract attention and getting sales will follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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What Does it Take to Get Sales with Your Press Releases?
Writing by Brick Marketing on Saturday, 9 of February , 2008 at 7:30 am Leave a comment
Submitting press releases to a number of online sources is a great way to market your business, sure; but are you really content with building links? Wouldn’t getting sales be a whole lot better?
Conventionally, getting sales with press releases wasn’t really the goal. With a traditional press release, the goal is to get the media to pick up the story and to talk about your product or service. The reason for that is remarkably simple: people tend to trust what they see on TV, hear on the radio and read about in the local newspaper (it’s for this same reason why designers pay celebrities to wear their clothing - it influences the buyers).
Online press releases can be used a little bit differently for getting sales. Because you can focus on a targeted keyword or keyphrase, because you can tie your products and services to your local area to help attract attention and because online press releases can be seen by anyone, you can attract prospective buyers along with the media. If you grab and hold their attention, you’ll find that there are clicks through to your website, and those clicks help with getting sales as well.
So what does it take to get sales with your press releases? The first step is to write for an online audience - which means balancing the content with search engine optimization so that readers and the search engines see it as valuable. Include enough details to get readers excited enough to want to know more - and then make them take action to get that extra info. Be confident, clear, concise and just casual enough that it doesn’t sound like your only goal is getting sales.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Testimonials Help When It Comes to Getting Sales
Writing by Brick Marketing on Wednesday, 30 of January , 2008 at 9:54 am Leave a comment
When you’re writing press releases and your ultimate goal is getting sales, there’s one element that not everyone seems to consider: the use of testimonials. Including testimonials is a sure-fire way of showing that the product or service that you think is so great is something that others think is worthwhile as well.
Of course, using testimonials within a press release to increase your sales (and the interest that you get from publishers who read your press release) is going to mean that you need feedback on the products of services that you’re promoting. And that’s going to mean making sure that you already have had contact with people who have had a great response.
For example, let’s say that your press release is announcing an award or commendation that your customer service department has received. In your press release about the commendation, be sure to include (with permission) a statement from the group sponsoring the award or the person who nominated your company for it about what makes your service so great. It’s easy to convert interested prospects into paying customers when they feel comfortable with your service department - it takes away their reluctance to buy.
Or, as another example, let’s say that you’ve developed a new product and you’re ready to write a press release about it. If someone who has tested the product has an established reputation, their endorsement can lead to increased sales once the product is on the market. Chances are good that you’ve seen examples of this every day: go into any bookstore, and you’ll see that most novels by new authors have quotes from people who are established with a great reputation on the cover to convince buyers that it will be worth reading.
In order for testimonials to help with getting sales, you’ll want to be sure, of course that they are favorable. It helps to have the testimonial come for someone whose name will be recognized - at least to some of those individuals who will take that press release ad turn it into a story. Always be sure that you have permission to use the testimonial, and make sure that your product takes center stage - in other words, getting sales should be about the product or service, not just the endorsement.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Getting Sales from Your Press Release
Writing by Brick Marketing on Saturday, 26 of January , 2008 at 1:52 pm Leave a comment
Writing press releases isn’t just to attract publicity, ultimately, you want to be able to use your press release to get sales.
That means that, even though you’ll still focus on many of the same elements while you’re writing, you’ll need to look at things a little bit differently.
You’ll want to take the time to prepare carefully. Gain an understanding about your company, about what you’re hoping to accomplish. Focus on what you want people to know about your business and what really makes you “tick.”
Get organized. When your goal is to get sales, you’ll need to make sure that you not only have the right information readily available, but that you present it in a way that guides the readers to write an article and pick up your release so that it leads their readers as well.
Once you’re prepared and organized, you’re going to want to write a first draft. The first draft that you create is basically a chance to get out everything that you want to say. Then you’ll start cleaning it up in your second draft. Not only will you focus on creating a stronger headline, but you may find yourself moving some details around, re-wording.
Finally, before you submit the press release (or releases) that you’re hoping will bring sales, let some other people look it over and listen to their opinions. Ask them what it inspires for them, see if it gets them excited. If after talking with them you don’t feel that everything’s quite right, try again: it’s worth getting it right.
You first few press releases may not help with getting sales - or they may help some but not as much as you’d hoped. Be willing to learn, grow, and don’t give up: as you use press releases more successfully, the sales are sure to follow.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Is Your Press Release Getting Sales?
Writing by Brick Marketing on Monday, 7 of January , 2008 at 12:55 pm Leave a comment
When you’re in business and you’re doing everything that you can to draw attention to what you do and what you have to offer, the goal isn’t marketing; the goal is getting sales. So look at what you’re doing - specifically, look at your press releases and see whether or not they are helping you to get sales.
Some of you will see that, sure, you’re getting a few more sales because of the press releases you’ve sent out, but think that you could be doing more. Some of you will look at them and wonder why you’ve sent them at all. Finally, it’s probably a safe bet that some folks reading along won’t have sent out a press release at all.
Whether you’re working on your first press release or you’ve been sending them out for years - to the news media and online - there are some standards, some key points that will help you to accomplish more with each press release you send.
Make sure you’re using the right format when your release is written.
Make sure that your press releases are news worthy.
Get the reader’s attention right away.
Get readers excited about the product or service you’re announcing.
Direct people to the website or phone number they need to get more information.
Know and use the keywords and key phrases that your customers will use when they search.
That’s 6 steps - 6 easy steps - that can help you to use your press releases for getting more sales. At the very least, they are 6 steps that will help draw traffic to your site. Make sure that when folks follow the links they’re landing on a great page and that they have plenty of chances to act. Remember it’s not a sale until it’s closed.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Management, Getting Sales, Creating a Buzz
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Press Releases Help Sales Outsell Competitors
Writing by Brick Marketing on Sunday, 23 of December , 2007 at 10:36 am Leave a comment
In today’s competitive world, turning to various promotional practices such as press releases can be the key towards getting sales and outwitting the competition. The key for most sales people today is to make sure that they advance over the rest using the known resources and tools made available to them today. It just so happens that press releases are one of them.
Indeed, a desperate salesperson will need all the advertising and promotional tools he can get to achieve his goal in getting sales to reach his quota. Ideally, most sales people are given a specific quota to reach. Normally, this is the measuring stick to see if they are indeed fit for the job and have a future in this line or profession.
(Source) The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made to influence the decision making of the customer in favor of the company.
There are many methods to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.
Most sales teams will resort to anything just to get a sale and get one over the rest. Press releases are just one of the things that can help in getting sales to meet their quota. There are a lot of other things that people can turn to as well. But just remember, leaving a mark in the eyes of people through efficient press release writing can already go a long way. It is best to see what impact it can do before turning to other strategies to help boost a company’s operational performance in achieving its goals. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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The Mission of Getting Sales with Press Releases
Writing by Brick Marketing on Tuesday, 18 of December , 2007 at 9:06 am Comments (1)
To some it may seem like a daunting task but overall, getting sales through proper press release writing is the bottom-line of getting the job done. Sounds hard? Well depending on your strategy and how you would approach in getting the media attention in getting sales done, it will vary on a case to case basis.
Making a press release is no special talent. All you have to do is to brainstorm and make appealing headlines and bullet points to solicit the attention of the market you are planning to cater to. To get this done you must consider:
Demographics
Culture
Class
Interest
Current Market Trends
From a distance, it seems like planning for business venture. While press releases are part of making a business work, treating as if the business is at stake would be a good approach towards helping the an organization grow out of its shell. Remember, the lifestream of most business operations depends on the attention and awareness that people would get from it and by all means, exhausting the marketing awareness through these steps is the proper way to make all of it happen.
Source:href=”http://www.eyesonsales.com/archives/article/selling_to_executives_whos_getting_their_attention_you_or_your_cHow many sales have been lost because your competition had inroads with the senior executive and you didn’t? How often did you find out, too late, that the middle managers you had been talking to didn’t have the power to make the final decision to buy?
The hard truth is, many times it’s very difficult to get the executive’s attention and connect your products and solutions to their priorities and business agenda.
Remember that in getting sales, you have to first get their attention. There is no sense in closing a working relationship if you don’t solicit the interest firsthand.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Press Release Distribution Considerations
Writing by Brick Marketing on Wednesday, 12 of December , 2007 at 1:13 pm Leave a comment
Creating a press release is one thing but the press release distribution is another. Everyone knows that the channel and locations to which press releases will be shown should also cater to the interest of the people who will be reading it. Remember, readers and the target audience have unique preferences and interest when it comes to baiting them to see press releases. It is simply something that should be considered before mixing ideas into one sitting.
Here are some factors to consider when creating press releases:
Age Groups
Gender
Group Class
Culture
Many people tasked with making press release distribution would usually find themselves simply brainstorming right away without proper consideration of how their target will react to what they are trying to imply. The common notion that people will either act or not is not sufficient to justify the needs of proper press release writing and results generated. The need to consider various factors should be inserted into the points for consideration as well.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Press Release Distribution, Getting Sales, Attracting Media Attention, Creating a Buzz
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Catching Attention With Press Releases
Writing by Brick Marketing on Tuesday, 11 of December , 2007 at 11:40 am Leave a comment
While people are too caught up in thinking of what to put in their press release, it would be best to consider one good thing – Getting Sales. Remember, press releases are only used to help build the product or service and at the same time make sure that they headlines and composition are of interest to people.
It may sound like a mission impossible for some. For one thing, press release authors are not psychics in identifying the proper way in getting sales. Everyone is looking to get that attention and the best way is to sum up what your target market may be looking for and using them as tags and keywords to hit the interest that always gains the actual purpose of using these press releases.
Source:http://www.salesmba.com/articles1/slpu01.htm
Getting ink through press releases is very similar to selling. Think of the editors of your target publications as customers who have a continuing need for high-quality information for their readers. If the editors perceive you as someone who is helping them do their job better or more easily, they will gladly print your information. If they perceive you as someone who is trying to use them for your own purposes, you will get very little cooperation. Since spokespeople from many companies are insensitive to the needs of editors, those of us who treat them with respect will always get the best coverage.
Getting sales is usually left under the jurisdiction of sales and marketing people. But do remember, without good marketing support, all of these efforts will prove to be for naught. Further, you may see your group failing to hit the quotas and targets set. And the result? Well you will surely have upper management breathing down your shoulder. This is expected especially if the organization has provided you support in the form of advertising and promotions in the form of press releases.
Frustrating as it is, you just have to make sure your press release is worth the effort, time and investment. You simply cannot just compose it as though you are narrating the business and what it gives. There should be spunk that will ignite the fire and bring in the customers for these promotional support to gain headway. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Effective Press Releases will Equal Getting Sales
Writing by Brick Marketing on Sunday, 9 of December , 2007 at 11:38 am Leave a comment
Getting sales is one thing that all companies today always think of when they sit down on their desk. To some, it may be easy to go out, offer products or services and hope for the worst. But reality check will reveal, getting sales is harder than what most think especially now that most people are tightening their belts for harder times ahead.
Online publicity and press releases are sure to be among the tasked areas to aid sales. They are known as marketing support tools that people can refer to. They are also tasked with introducing people the given services and products, enticing them to check out businesses and service offerings without any hitches.
(Source) Press releases: You could leverage the tremendous power of press releases. These are inexpensive, freely circulated and get you loads of publicity absolutely free of cost. Make sure to pick out a USP of your company or product which is unique and sellable. Then create press releases around this theme. Send these releases out highlighting this unique selling point so as to create a curiosity. Make sure the USP you are highlighting is going to interest the target audience.
Ordinarily, some people would think that press releases have something hidden. This is especially the common understanding of people when “Too Good to be True” headliners call their attention. Actually, these eye catchers are the main point of soliciting attention. You just never know what to expect when deals and promotions happen to fall in front of you.
With curiosity and attention satisfied, customers will be coming in one after the other. Once that happens, the rest is up to the customer representatives and sales people to build up products and services. From there, it is touch and go and on whether such services would be subscribed to or purchased would depend on the internal people responsible for making it happen.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Getting Sales from Press Releases
Writing by Brick Marketing on Thursday, 6 of December , 2007 at 6:44 am Comments (1)
One objective of most press releases is to gain attention and getting sales. The attention is of course aimed at inviting potential clients who may be interested in the specific products and services that a company is offering in the market. With press releases, not only are people getting informed of a company and its current updates and services, it is also providing promotions in a matter of speaking. Remember, not the entire market is aware that your company exists and it is best to make sure.
Press releases aim to entice clamor and attention that will make a difference in getting sales. This is one reason some releases need to be carefully studied before they are sent out. Once a press release has been announced, you must remember that there is no turning back. Errors which may have not been noticed can no longer be edited. And in the process, one thing that people hate is being misled.
Businesses need all the advertising and promotions they can get. Press releases are one of the common modes of making this happen. Effectively designed press releases can help a business get its feet of the ground and close those sales to be able to meet given sales quotas. That is why it is imperative that they cater to the target audience in the manner to which they should be understood.
(Source) A press release is different from a news article. A news article is a compilation of facts developed by journalists published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop articles on the subject. A press release is generally biased towards the objectives of the author.
Finally, always remember, you are informing people and not giving them a lecture. Press releases aim to aid sales and corporate performance. Be sure you put that ahead of making your press release for dissemination. PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Category: Getting Sales
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Three Ways To Close Sales With Press Releases
Writing by Brick Marketing on Thursday, 29 of November , 2007 at 12:48 pm Leave a comment
Do you get sales through your press releases? If not, you need to analyze why.
There are primarily three ways to get sales through press releases:
Direct Sale - This is where your press release is SEOd so well that it comes up in a search for a specific keyword and a customer reads the press release on the press release distribution website and clicks through to your website directly from the press release
Media Attention - This is where a media website within your niche notices your press release and uses the press release on their website, which leads to a customer clicking through to your website from the press release picked up by that media site.
Press Story - This is where your press release attracts enough media attention that a media person or reporter calls you for an interview and runs a full length feature or news story on your company; the story may or may not be related to the subject matter of the press release, but it is the press release that prompted the press story, and this leads to customers clicking through your website or calling your company to purchase what you offer.
Any of these three methods of closing the sales are valid, but it all starts with the press release. If your press releases aren’t closing the sale then perhaps it is time to find out why.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo!