Tuesday, June 17, 2008

PRESS RELEASE WRITING

Press Release Writing: Establishing a Plan
Writing by Brick Marketing on Tuesday, 17 of June , 2008 at 12:42 pm Leave a comment
When you are looking into using press release writing as a tool for attracting visitors to your website, customers to your products, attendees to your events or clients to your services, you’re going to find that there are some ways in which press release writing is extremely beneficial to you and some ways in which it can be a little bit frustrating.
Most of the time, however, you’ll find that the frustrations that can come with press release writing all come from a single source: not starting out with a plan already in mind.
When you establish a plan for press release writing - a plan that includes who you want to reach, what you want to say and what you want the end result to be - you will find that a lot of the potential for stress fades. Simply put, the more that you are prepared before you sit down to work on writing a press release, the easier that it is going to be to get the results that you are looking for.
More importantly, however, what you will find is that, when you establish a plan for press release writing, it will quickly become a part of your routine. When you sit down, think out your options and have a strategy in place before you start to write, you’ll be in great shape to real your press release writing goals.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing Can Help You Get Your Site Noticed
Writing by Brick Marketing on Monday, 16 of June , 2008 at 5:37 pm Leave a comment
PRWeb - Press Releases That WorkMarketing a web site is no easy task; there are always going to be changes in the ways that sites are ranked by the search engines and the amount of competition that’s out there. Fortunately, writing press releases can help you to ensure that your site gets noticed.
In part, the simple reason for this is that press release writing is an effective way of getting word out to the media that you have a new site - or you’ve added features or you’ve listed additional products, services or events. Depending on your field of expertise, you’ll find that members of the media (both traditional outlets and online) will see your press release and make a note of it; if it fits with something that they are running a story on or it seems as though your site would appeal to their users, there’s a good chance that they will include your news and direct people to your web site.
Of course, press release writing can also help to ensure that your current and prospective customers are able to find you online. When you write press releases and focus on associating keywords and phrases with your site and you know that you’ve included the right links and landing pages with your message, you’ll find that customers who might not immediately find your web site stand a great chance of finding your press release.
While press release writing in and of itself may not be enough to get you the traffic that you are ultimately looking for, it’s a great way to make sure that you are spreading the word. By writing and distributing press releases when you have relevant news to share, you can be sure that you are able to get the word out and to build your reputation.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing and Establishing Your Brand
Writing by Brick Marketing on Sunday, 15 of June , 2008 at 10:16 am Leave a comment
PRWeb - Press Releases That WorkWhen it comes to business, one of the things that you know is essential - whether you run a small, home-based business of you are involved in a major corporation - is establishing your brand. When you take advantage of press release writing, you will find that you are able to establish your brand - but that doesn’t mean it won’t still take some work.
Press release writing is all about getting the word out about your business; by making an effort to get the word out about your business and to get others talking about your products and services, you will find that you are in a better position to get people familiar with your brand. Whether you focus on a particular market or you are looking into getting media attention across the board, you will find that press release writing can help you to establish your brand.
With press release writing, you will be able to:
Focus on getting other people to talk about your products, services, company or events.
Let the media develop a sense of why they should be interested in what you have to say.
Reach out to both your current and prospective customers and the media to let them know about those things that are important to your business.
Market your business and get people thinking about your company image as a brand.
When you are able to market your business with press release writing and you are looking to establish your brand, you will find that the two goals do not need to be separate: with the right guidance, the right strategy and the right plan, you will find that you are able to accomplish both at the same time. Press release writing can help you to make sure that you are able to push your brand forward - it’s as simple as that.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Making Sure Your Press Releases Are Newsworthy
Writing by Brick Marketing on Thursday, 12 of June , 2008 at 5:16 pm Leave a comment
PRWeb - Press Releases That WorkWhen you’re looking at press release writing as a chance to build relationships with both members of the traditional media as well as those who are a part of the online media, it is absolutely essential that you focus on events that are newsworthy:
(source)I’ve seen many articles and posts online that advise that you send out a press release for every little thing that might possibly be news for your business. This might be effective if you are only trying to improve your presence online through search engine optimization, but if you’re looking for media coverage this strategy will not work.
I’m assuming the premise behind this advice is that you never know when it’s going to be a slow news day and you just might get picked up. The reality is that following this advice is counterproductive and may be detrimental to your public relations efforts.
Press release writing is a great way to gain publicity, however, the above writer did have it absolutely right: if you’re writing and sending out press releases you’re going to find that if you send out too many that are not really newsworthy, editors, bloggers and others who could run with your story aren’t even going to see that it’s out there. Simply put, when you send out too many press releases that are not newsworthy, when those editors, writers and others see your company name or your name attached to a press release, they aren’t going to bother to look at it - even if the release that you write is extremely newsworthy.
When you focus your press release writing on newsworthy topics - when you make sure that you are focused on keeping your press releases meaningful - you will be able to know that members of the media are going to recognize that you’ve got something to say (even if they don’t run with every story). By keeping your press release writing focused, you’ll be sure that you are in a better position to reach your PR goals.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Some Questions to Ask Yourself
Writing by Brick Marketing on Saturday, 7 of June , 2008 at 11:36 am Leave a comment
PRWeb - Press Releases That WorkWhen it comes to press release writing, you’ll find that you are in a a unique position to promote your business - provided you come at it in the best way possible. Therefore, when it comes to press release writing, you’re going to want to be sure that you are addressing some questions that are important to identifying and reaching your goals.
First, ask yourself how writing the press release is going to help you to reach your business goals - or, specifically, ask yourself which goal you are writing a press release to achieve. If you’re looking to make a sale, your press release is going to be different than if you just want to get the word out about someone who you have brought into the business.
Next, ask yourself who you are trying to reach when you’re writing a press release. Sometimes, your goal is going to be to connect with the conventional media; other times you are going to be writing a press release specifically for a group of custoemrs. When you are able to identify your target audience, you’ll find yourself in a better position to reach them.
Once you know who the audience for your press release, you will find that you are able to address the next question: what’s in it for the reader. When you’re writing a press release, you’ll find that you are able to focus on those key elements that will catch your audience’s attention.
Finally, once you have the attention of your readers, you’re going to want to be sure that your written press release addresses what you want them to do. When you are writing a press release, it’s important to guide the readers so that they know what’s next - it’s as simple as that.
By focusing on your goals, your audience and what’s in it for them and how you want them to respond, you’ll find that you’re able to get more out of the press releases that you write.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Timing Is Everything
Writing by Brick Marketing on Tuesday, 3 of June , 2008 at 4:46 pm Leave a comment
When it comes to press release writing and using press releases to market your business, your products and services or upcoming planned events, you’ll find that there are a number of great benefits - provided you are able to write your press releases at the right time.
When you’re writing, distributing and marketing your business with press releases, you’re going to find that timing is everything. Rather than sending out the news as soon as it happens, you’ll find that you can benefit when it’s closer to the time when your target market will see the benefit.
For example, let’s say that you’re going to be writing a press release about a merger of two companies that both have loyal followings. Though you may want to be sure that the word gets out to customers of both companies, you may want to wait until you’re underway on a project that they can get excited about; however, if your objective is to let others in the industry find out what’s going on, the time may be right.
Timing is critical when it comes to press release writing and the truth of the matter is that there are few people who get it exactly right all of the time. However, when you’re able to focus yourself on your objectives, you’ll find that it’s easier to find the right time for press release writing than it will be if you just sit down to write.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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5 Great Reasons for Press Release Writing
Writing by Brick Marketing on Saturday, 31 of May , 2008 at 8:44 pm Leave a comment
When it comes to press release writing, it’s essential that you are writing a press release about a newsworthy event. Of course, there are different situations that businesses and individuals consider to be newsworthy. The following list include a number of situations in which press release writing is a great way to market your business.
You’re about to host a grand opening event at one of your locations; press release writing can help you to get the word out and to ensure that people learn about it and have the opportunity to attend.
You’ve just brought a big plater into your industry onto your team; press release writing let’s people know about the association.
You’ve just received a great testimonial or endorsement from a celebrity; press release writing lets you let others know about it.
You’ve just broken a sales record and you want let people in the industry know about it; press release writing and targeted distribution can ensure that it happens.
You’re about to launch a product that is more energy efficient and less expensive than the model that you currently offer; press release writing helps others to geel as great about it as you do.
When you know the right reasons for and have the right motivations for press release writing, you’ll find that it’s a lot easier to get your customers and members of your industry interested in what you have going on.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: Knowing What Is Important
Writing by Brick Marketing on Sunday, 25 of May , 2008 at 7:43 pm Leave a comment
When it comes to press release writing, it’s essential that you know which points are important - and which you should be focusing a bit less time on. In other words, when you’re going to start writing press releases to market your business, you need to know what points to focus on.
When you’re writing press releases, it’s important to:
Know what keywords you are supposed to be focusing on - which keywords your prospects are going to be using to look into products and services like those that you have to offer.
Know how to create a great headline that will help you to draw the attention of customers and media personnel alike.
Know that the press release that you are writing is in reference to something that is newsworthy so that the readers will understand what they are reading is important.
Know that, when you are looking over the press release that you have written, you have accomplished what you set out to do.
By taking the time to read through your press release after knowing that you’ve covered the right events, you’ll find that you are in a position to get more out of each and every press release that you write to market your business.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What Will Help to Ensure Success?
Writing by Brick Marketing on Friday, 23 of May , 2008 at 1:05 pm Leave a comment
When you’re looking into press release writing for your business - whether you work in travel, real estate, coffee, computers or anything and everything in between - it’s important to make an effort to make your campaigns as solid as possible.
Fortunately, there are some basic tips that you can take advantage of while writing press releases - tips that can help you to get the results that you’re looking for
Make sure that the information that you are writing about in a press release is newsworthy; if it’s not, it will be a turn off to editors who may then pay less attention to your big stories.
Make sure that the reader understands what’s in it for them when you are writing a press release.
Make sure that the first paragraph of your press release offers a brief summation of the story: let people know what they will be reading up front.
Make sure that you keep to the facts and keep the press release you are writing clear and concise.
Be sure that you make it easy for editors and readers to contact you to get additional information when they are done reading.
By making sure that you’re writing the best possible press release, you can be sure that readers get something out of it - and that’s a sure fire way to get results.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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The 5 Ws of Press Release Writing
Writing by Brick Marketing on Tuesday, 20 of May , 2008 at 9:23 am Leave a comment
When you’re looking at using press release writing to get the word out about your business and what it has to offer for both current and prospective clients, it’s essential to be sure that you are covering the 5 Ws.
What: What are you writing your press release about.
Who: First, who are you writing the press release for - your target market and second, who you are and what your company stands for.
When: Whether you are releasing a new product or you are focusing on a specific event, it’s important to the reader to know when things are taking place. It’s also important to let editors know when to market your press release.
Where: Where is your business located, where will the event be taking place or where can your customers find the products or services that you have to offer.
Why: In terms of press release writing, the why of your press release should address two points. First, why you want people to know and, second, why they should care about what you have to tell them.
While your press release writing should be formatted correctly and while it’s important to acknowledge what your process is, by focusing your writing on what is in the event/product/service for the reader will take you further.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What Can You Accomplish With It?
Writing by Brick Marketing on Sunday, 18 of May , 2008 at 12:41 pm Leave a comment
There are plenty of business professionals who have heard about the benefits of press release writing for their business; still, it seems as though a fair number of people aren’t entirely sure of what they would be able to accomplish with press release writing.
So, just what can you accomplish with press release writing? In part, it depends on your goals, of course, but:
With press release writing, you can get the word out about products, services, events or changes at your company
With press release writing, you can help to increase your site’s search engine rankings
With press release writing, you’ll find that you are able to increase awareness about your company brand
With press release writing and distribution, you’ll find that you’re able to attract media attention to the important events
With press release writing, you’ll be able to get people talking
In other words, when you are focused on all that you can accomplish with press release writing, you’re going to find that it’s a lot easier to reach all of your company goals - whatever they may be.
The reality is simple: everything that you have heard about what can be accomplished with press release writing can be done - it’s all just a matter of understanding your goals and working to reach them.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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What Your Press Release Must Contain
Writing by Brick Marketing on Friday, 16 of May , 2008 at 3:49 pm Leave a comment
When it comes to press release writing, you’ll find that a lot of the information that you read stresses the same points. This makes sense: while the news that you discuss in your press release will change, the overall format of your press release writing is something that has a number of must-haves.
What must your press release contain?
Notice and release date
It’s important to make sure, when you are writing a press release that members of the media know that it’s a press release and that they know when to release the story. An immediate release can be covered at any time; however, if you’re submitting a press release for an event that’s a month away, you may want to set the release date a little closer to the event so that people don’t forget about it when it comes around.
Contact information
Press release writing is all about getting people curious and wanting to talk with you to learn more; if they don’t know how to reach you, it will be difficult for the press release to do its job.
A strong headline
Some people will tell you that, when it comes to press release writing the headline is something to focus on mroe than anything else. While a strong headline is essential and while you want to be sure that the headline you choose gets noticed, it’s essential that it is relevant to the rest of the press release content.
A strong first paragraph
In the first paragraph of your press release, you are going to want to be sure that you include a strong summary of your press release. Focus on including the who, what, where, when, why and how of your release in the first paragraph so that even by only reading the first paragraph, readers will get the gist of your news.
In addition to those key points, when you’re writing a press release, you’ll want to try to include a relevant quote - something that gives people a little bit more to go on. You’ll want to be sure that you’re giving enough information, but not too much. Mostly, when you’re writing press releases, however, your goal is to attract interest - write to get others’ attention.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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What You Can Do to Get the Word Out
Writing by Brick Marketing on Wednesday, 14 of May , 2008 at 12:50 pm Leave a comment
When it comes to press release writing, times have changed. It used to be that press release writing was all about attracting media attention and getting someone else to run with the story. These days, because the majority of press release distribution takes place online, you’ll find that there are some key elements that will get the word out.
These days, press release writing is all about:
Focusing on the headline. Your headline is going to be the thing that draws in readers; it’s also going to be the thing that attracts media attention. You want to be sure when you are writing a press release that you’re using an attention grabbing headline and that you are able to include the keywords that others will use when they are looking for similar information.
Be sure that you cover all of the news and facts. All media coverage is still about the who, what, where, when, why and how of the story so, even when you’re writing a press release for online distribution it’s important to get all of the details included.
Remember that press release writing is all about getting the word out, not about making a sales pitch. Focus on writing the story, not on making the sale.
Include relevant quotes. You’ll find that, when you cite references within your press release - particularly when you’re quoting people who are recognized - more people will have an interest in what you have to say.
When you are focusing on getting the word out while you are writing a press release - when you focus on what will attract attention and get people talking - you’ll find that you’re able to achieve the successes that you are hoping for.PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Press Release Writing: What is Important
Writing by Brick Marketing on Monday, 12 of May , 2008 at 12:00 pm Leave a comment
When it comes to press release writing, there are a number of thins that are important. Beyond the fact that press releases allow the writer to get the word out about products, services and events, press release writing is important on a number of different levels.
Press release writing is important because:
It encourages songwriters or perform in front of an audience in hopes that other will pick up a story;
It encourages media professionals to show up for the performances in hopes that they will find something to write about; and,
It attracts those singer songwriters who are looking to move beyond where they are.
With press release writing, it is possible to grow as a performer. It is possible to learn more about what talent scouts are looking for and it makes it possible for singer songwriters to learn more about their craft.
When you are looking for a chance to make sure that the media learns more about whom you are and what you can do, making a great impression is essential. Likewise, when it comes to press release writing, what is important is the opportunity to look beyond what is obvious; that’s why press release writing is essential - it allows you to move beyond the obvious,PRWeb - Online Promotion Service: Get Listed in Google News & Yahoo! News & Create a Buzz!
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Shake Up Your Press Release Writing
Writing by Brick Marketing on Friday, 9 of May , 2008 at 3:13 pm Leave a comment
There are people out there who have the sense that, because there is a set formula for press release writing, they have to just send out the same press release time and time again. There are two issues with this:
Writing more or less the same press release over and over - using a standard paragraph about your company, for example - doesn’t grab a reader’s attention: why would they need to keep reading if they’ve read it before?
Writing more or less the same press release is not going to enhance your search engine rankings - original content is essential, even for press release writing.
In other words, when it comes to press release writing, it’s important to shake things up a bit. Don’t use standard text within the body of your press release. Recognize that you’re writing to different audiences and that, for any given product that could be used within 5 different markets, you have 5 opportunities to spread the word, 5 chances to get the word out.
When you’re sitting down to write a press release, it’s important to think about what you’re doing: it’s important to have a goal and an audience in mind before you pick up your pen or start typing at the keyboard. You can do a lot to shake up your press release writing by staying focused on individual audiences and goals.

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